Since we all tend to be visual beings, loving everything shiny and eye-catching, designers and marketers have worked on compelling pics to draw the attention of their audience. If you yourself want to promote or upgrade some of your designs, here we have some design tips to perfect your pictures.
1. Background and space
To make your pictures stand out, to highlight a certain object or even to animate it, you can remove background from the image, make it transparent or play with it as you wish.
Stay simple in your designs. Space can give your image a certain feeling of aesthetics, as well as highlight some objects that are worth being noticed.
2. Colour
Nothing beats the impression of your creation but the colour. It brings in the right atmosphere, creates the mood and transfers all the emotions from the artists’ minds. The right colours will help you to tell your story, and the right combination of them will harmonise your images.
Certain colours evoke certain emotions, so be careful. Here are some examples:
- Black = power
- Purple = calmness
- Pink = romantics
- Blue = trust and safety
- Green = wealth and relaxation
- Yellow = optimism and youth
- Orange = aggressiveness
- Red = energy and perseverance
Also read: Top AI Tools for Amazing Graphic Design
3. Universalisation
Design elements should reflect you and your brand, that should be associated with them as well; seeing your pics must evoke in your audience immediate relevance to you. Thus your design should be unified in the fonts, colours, tints, logos and style.
“Consistent branding”, which is a harmony of logos, colours and fonts in your design, will make your brand instantly recognisable and provide it with a unique look.
4. Balance
Although balance is something quite difficult to feel, what there is to remember is the four types: symmetric, asymmetric, radial and crystallographic. When creating your design and thinking of the balance, try to play with the size of objects, their luminosity and darkness, warm and cold colours, texture.
5. Fonts
Traditionally, serif fonts work best for printing, and sans-serif fonts for the web. One should be very meticulous when choosing fonts that look good together, that are easy-to-read and look chic. No matter which font you choose, here we give you several general tips:
- Say yes to kerning, it is really good for your titles.
- Use a maximum of three fonts.
6. Lines
This element is the one that guides your audience where to look, focusing on the most important and necessary elements. Straight lines bring order to an image, while curved lines can give an image a sense of organized tension and movement.
When adding lines to your pic, pay close attention to where they catch the reader’s eye. There should be a logical path that the reader can follow until you get to the point you hoped for.
7. Hierarchy
The most important elements go with the largest fonts. Among all the elements in your design, not all of them will be of the same importance. Thus, getting the most from the hierarchy principle is to firstly understand your goals. Draw attention to your most important elements, and then apply other tips from this post to other elements to balance your design.
Also read: Top 10 Best Apps for Design A Digital Business Card
8. Contrast
When we speak of “standing out” contrast is what really performs that in life. It makes elements distinctive from the rest. You do not want your design to be characterised as flat? Then use contrast! Use contrast when working with colours, but do not forget to play with it with shapes and dimensions.
9. Direction
People read things like “E”, “F”, and “Z”. This is how usually the human eye moves through visual elements. Thus you have the right place where to put your important message. Guide your reader along the “path”, create the flow that is needed for them to understand your idea to the full.
Having researched website design, we got an insider’s perspective on how readers typically “see” websites during their first visit. It was found that people read in the F pattern, in the E pattern, and sometimes in the Z pattern. Therefore, what should be done here is to place the most important and most attractive elements in the top left and left corners of your design.
10. Scale
When we speak of scale we speak of resizing different objects and elements on whatever you create. “Zoom” helps you to bring attention to specific elements and makes your readers understand the concept that you are trying to convey.
These small tips will help you to be creative and get a perfect image whether it is for your blog, brand, business promotion or informational flow. Hope you enjoyed learning a little bit more info about social media design! It can be hard to believe sometimes, but at the same time, it can be quite astonishing and truly amazing how teeny-tiny changes in your designs can have such a great and visible effect and influence the quality and final result.
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