10 Brand Protection Solutions Can Protect Your New Brand

As more and more purchases are made online these days, fraudsters are using new methods to make money quickly by swindling unsuspecting shoppers. Brandjacking, typosquatting, and duplicate websites or trademarks are just a few of the techniques scammers employ to deceive clients.

Brand abuse is a major issue, not just because it can cause revenue loss for businesses, but it can also affect a brand’s reputation, as customers are not happy with the counterfeit products they are offered.

There’s a good chance that there are plenty of businesses offering a variety of solutions to combat brands that are abused, from constant monitoring of the market to shutting down duplicate websites, or offering IP (IP) Software for managing portfolios.

10 Brand Protection Solutions for Your New Business

Selecting the ideal brand protection solution isn’t straightforward. We’ve compiled the top options for brand protection. The most effective options to assist you in fighting against the misuse of your brand, monitoring your trademark, and, most importantly, increasing customer engagement.

1. Netacea

Services: Account takeover prevention, credential stuffing protection, card cracking detection, fake account creation prevention, loyalty fraud prevention, scalper bot mitigation, web scraping protection
Resources: Blog, events, webinars, datasheets
Free Plan: Demo available

An enterprise bot management software, Netacea, protects businesses from constantly evolving threats to their security by using algorithms based on behaviour. In addition, it employs ML to identify malicious bots and respond to attacks and adjust to new threats as they emerge.

Some of Netacea’s main capabilities are:

• A multi-layer approach and the ability to detect emerging attacks.
• Auto-detect technology, backed by expert bots that are proactive.
• Integrations are easy into existing software systems.

With this tool, companies can deter account takeovers, scraping, credential stuffing, and a variety of other automated OWASP threats without the hassles associated with agent-based solutions on mobile apps, websites, and APIs. It also integrates with the majority of major CDNs and WAFs.

Also read: Top 9 Ways to Protect Your Business’s Sensitive Data

2. Nabcore

Services: Product authentication, smart tracking, marketing engagement
Resources: Blog, case studies, whitepapers, guides
Free Plan: Free trial available

Nabcore is a Singapore-based business providing brand protection, anti-counterfeiting, and tracking solutions in the Asian region.

What makes Nabcore a well-known brand protection platform is that it integrates digital and physical technology to give a clear view of the entire product’s journey through all distribution channels. By assigning unique identification codes to your goods, Nabcore will provide insight and swiftly identify the source and location of counterfeit products.

The company’s services are tailored to your specific brand and market, which means you’ll be getting the right solutions for your brand protection.

3. SnapDragon

Services: Managed and self-service online brand protection
Resources: Blog, tips
Free Plan: Free trial available

Finding fake online content and taking it down is definitely a tough task. Luckily, SnapDragon can help.

Utilizing an artificial intelligence-powered algorithm, their signature application, known as Swoop, can identify counterfeits, intellectual property infringements, and various other brand-related threats. You can remove it with one click.

The best part is that SnapDragon is that its specialists are available should you face certain issues. You can pick between self-service and managed solutions to protect your brand.

4. DomainCrawler

Services: Brand protection, domain management, sales intelligence
Resources: Videos, articles
Free Plan: Free trial available

DomainCrawler is a business to assist companies in making better, more informed decisions.

DomainCrawler’s function is a business protection service that protects your brand with quality domains and backlink information, giving them complete visibility of their brands across the entire Internet.

Apart from providing data to detect fraudulent sites, DomainCrawler allows you discover websites that are fraudulent and linked to the same server or owner by analyzing numerous information points.

5. EnCirca

Services: DNS hosting, website builder, email hosting, digital certificates, email authentication
Resources: Blog
Free Plan: Yes

Making a website for a business online can be difficult when you need to manage the process of design development, hosting, maintenance, and security. EnCirca helps with this by offering an all-in-one solution.

As a full-service registry, EnCirca assists users with their domains from beginning to end. Even if you’re new to the online world, you want to create a professional and minimalist online presence in a flash. The products EnCirca can provide include:

• DNS hosting
• Easy Website Builder
• Email Hosting
• Security Lock
• Digital Certificates
• Email Authentication

There’s no need to invest thousands of dollars in hiring web developers. It is possible to create an easy, functional website using EnCirca.

6. globaleyez

Services: Marketplace monitoring, test purchases, domain and image monitoring, social media monitoring, app monitoring, sales tracking, partner compliance, enforcement
Resources: Blog, LinkedIn, Chrome extension
Free Plan: Free trial available

The next company on the list is globaleyez, a German-based company that has more than 15 years of expertise in protecting brands.

To protect the entire brand’s online presence and safeguard IP rights from all kinds of infringements and malicious motives, globaleyez conducts test purchases and monitors marketplaces and social media platforms, domains, images, apps, and dark websites. Not only that, globaleyez also offers comprehensive sales tracking solutions for the major marketplaces. It also provides speedy and efficient enforcement methods.

Overall, globaleyez provides a broad range of monitoring options, and you can be assured knowing that any IP violation or threat to your business will be detected promptly.

7. Allure Security

Services: Brand protection, website takedowns, trademark protection
Resources: Blog
Free Plan: Free trial available

Allure Security is a company that protects your customers from fraud before they can take them in.

To prevent identity theft, account takeovers, and other types of fraud, Allure Security combs the Internet for suspect copies of domains, websites, and Social media profiles. The good thing is that it is all automated with AI help. There is no need to perform manual scanning.

Apart from the internet-wide scanning, the experts at Allure Security work day and night to demolish online impersonations. So you can rest assured that your trademark or brand will be protected.

8. Quttera

Services: Malware protection
Resources: Blog, forum
Free Plan: No

Quttera is a little different from the other companies on the list. Instead of searching the Internet for fakes and brand misuse, this company ensures that your site is secure from malware and is for your clients.

Their patented ThreatSign! The solution provides continuous malware scanning and DNS/IP monitoring, automated malware removal, and an application firewall for websites to protect your users.

Malvertising has become a significant issue that can make your site appear untrustworthy and potentially harm your reputation. So, make sure to check Quttera to protect yourself against the latest threats.

Also read: Brand Identity: What is it? And How to Build A Strong Brand Identity

9. Snap Vision

Services: Infringement monitoring, product recommendations
Resources: Blog, forum
Free Plan: Yes

Snap Vision is a visual search company that provides solutions to make shopping online even more convenient.

In addition to offering customers the chance to purchase similar items or look up an item through a photograph, the main goal of Snap Vision, this provider utilizes the same technology, which transforms brands’ images into structured data to prevent IP infringement. In addition, their AI suite monitors other marketplaces to detect trademark infringement and brand abuse, but also scans your market to ensure you aren’t selling any counterfeit products.

Counterfeiting is a major source of revenue loss for businesses. So, check out Snap Vision if you’re looking for a brand protection solution.

10. MikeLegal

Services: IP portfolio management, trademark search, journal analysis
Resources: Blog, case studies
Free Plan: Yes

MikeLegal is a solution that assists legal professionals with intellectual property and trademark-related issues.

In addition to keeping track of and constantly updating your patents and trademarks, MikeLegal uses image recognition technology to identify infringements and provide thorough trademark reports. MikeLegal offers three products (MikeTM Manager, MikeTM Search, and MikeTM Watch) that are widely utilized by legal teams in India for IP and brand protection of their clients across various sectors.

With MikeLegal, lawyers can see a clear view of their portfolios of intellectual property, which helps reduce time, cut costs, improve efficiency, and allow teams to make more informed decisions using data.

Brand Protection Solutions Comparison Table

Summing Up

Being a business owner can be a challenge, especially if it’s your first business. Due to the numerous factors to consider, brand protection is often overlooked.

To help you avoid the hassle of selecting the perfect brand protection solutions for your needs, this is a quick overview of the most popular brands that are covered in this post:

FAQs: Brand Protection Solutions