Growth Strategies

Top 10 Sales Management Software to Improve Your Sales Process

Sales Management Software
  • Sales management software helps improve sales processes, increase team efficiency, and offer mindful insights for data-driven decisions.
  • A powerful sales management software addresses common sales problems such as poor-quality leads and repetitive tasks, and prompt follow-ups.
  • Salesmate CRM software has proved its worth as a tool for managing sales and driving business expansion.

The process of turning the lead into a sale is filled with a myriad of tasks, each of which is crucial to the achievement.

But what happens if your team is constantly chasing poor-quality leads or drowning in monotonous tasks that don’t result in any revenue?

Or, even more important, ignoring the critical timing for follow-ups. This can lead to loss of sales chances?

These are a few challenges sales teams face due to the absence of effective sales management tools.

Explore the world of Sales Management software. A game changer for every sales team.

According to a Finances Online survey, implementing CRM software can boost sales up to 29 percent, improve efficiency by 34%, and improve forecast accuracy by 42%.

CRM software has become an extremely effective tool for managing sales and driving growth.

This blog will highlight the top 10 sales management software, which not only help streamline the selling process, but also increase productivity and boost revenues.

Let’s first understand the Sales Management Software.

What is Sales Management Software?

A sales management software developed to optimize and manage the sales process, starting with lead management and closing deals, increasing efficiency and effectiveness.

Sales management tools surpass mere data storage. They provide useful analytics that help teams to understand market trends and customer behavior.

Key features of the best sales management software include:

  • Lead and account management
  • Sales pipeline tracking
  • Sales activity monitoring
  • Performance reporting and analytics
  • Automated workflows for repetitive tasks

The next section of this article will provide you with the most effective sales management tools that will transform your sales process in general. So, let’s dive deep in.

Also read: 5 Benefits of Using AI Sales Tools

Top 10 Sales Management Software

1. Pipedrive

Pipedrive is a powerful sales CRM software geared towards visual sales management. It is most well-known for its interface to manage pipelines, which allows sales reps as well as leaders to see and control their entire sales cycles.

The software focuses on reducing the time that is spent on administrative tasks, allowing sales representatives to concentrate on closing more sales.

Pipedrive is particularly useful for companies looking to streamline their sales process and ensure that their team members are on the same page.

Key Features:

  • Visual sales pipeline management
  • Lead and deal tracking
  • Activity reminders and task automation
  • Reporting and analytics

Pros:

  • Intuitive, user-friendly interface
  • Helps prioritize deals effectively
  • Reduces administrative tasks for sales reps

Cons:

  • Limited advanced analytics compared to enterprise CRMs
  • Customization options are somewhat basic

2. VanillaSoft

VanillaSoft is among the top sales management software solutions, which includes lead scoring and sales cadence automation.

In the tools for managing sales we’ve mentioned, this is especially effective for remote sales groups and call centers, and has tools that help streamline the sales process and lead management.

The platform’s strength lies in a queue-based routing system, which ensures that the most promising lead prospects get priority, thereby optimizing sales reps’ attention and time.

Key Features:

  • Lead scoring and routing
  • Sales cadence automation
  • Call center and remote team support
  • Queue-based lead prioritization

Pros:

  • Great for call centers and remote teams
  • Efficient lead routing ensures high-quality prospects are addressed first
  • Helps automate repetitive sales tasks

Cons:

  • User interface can feel outdated
  • Not ideal for complex sales processes

3. Salesforce

Salesforce is an industry leader in the CRM world, offering a comprehensive suite of features for managing customer relationships, marketing, sales, and initiatives. Salesforce is regarded as one of the top sales management software for its extensive options.

The best features include advanced analysis, sales forecasting, and a highly flexible platform that can meet the varied demands of larger corporations.

Salesforce stands out due to its ability to scale. This makes it the ideal choice for large- and medium-sized enterprises.

Salesforce is a leader in providing a 360-degree view of customer data and is the ideal sales management software for companies looking to collect and nurture leads to win an agreement.

Key Features:

  • Advanced analytics and reporting
  • Sales forecasting and goal tracking
  • 360-degree customer view
  • Scalable for businesses of all sizes

Pros:

  • Highly customizable and scalable
  • Excellent for large organizations
  • Extensive third-party integrations

Cons:

  • Steep learning curve for new users
  • Expensive for small businesses

4. HubSpot Sales Hub

However, HubSpot’s Sales Hubhas an easier threshold to enter. The platform comes with little or no learning curve, and HubSpot offers a wide array of free sales management software, making the Sales Hub an excellent choice for startups and small businesses.

For the top capabilities, HubSpot stands out through its analytics and reporting. It comes with a wide range of custom report templates that highlight overall sales performance, revenue, and deal forecasts, and goal-based performance comparisons, for example.

Additionally, HubSpot includes an ample range of advanced features, such as omnichannel communications, automated emails with analytics, and built-in call coaching functionalities.

Key Features:

  • Contact and deal management
  • Automated emails and sequences
  • Analytics and reporting dashboards
  • Omnichannel communication

Pros:

  • Easy to use with minimal setup
  • Free tools available for startups and small businesses
  • Good reporting and performance tracking

Cons:

  • Advanced features can get pricey
  • Some features may require add-ons

Also read: What Are High Ticket Sales? A Complete Guide to Mastering Them

5. Salesloft

Salesloft is a popular sales-engagement platform that offers sales calls, email tracking, and meeting scheduling.

It is among the most effective sales management software for small businesses looking for a streamlined approach to managing customer interactions and enhancing sales efficiency.

The platform’s strength lies in its ability to streamline repetitive sales processes and provide informative sales reports, making it a top choice by reps and sales managers alike.

Key Features:

  • Email tracking and sales calls
  • Meeting scheduling and automation
  • Sales engagement analytics
  • Workflow automation for repetitive tasks

Pros:

  • Streamlines customer communication
  • Reduces repetitive work
  • Provides actionable engagement insights

Cons:

  • Can be expensive for smaller teams
  • Limited functionality outside sales engagement

6. Nimble

Nimble is a standout for its user-friendly CRM system designed for small businesses and individual users. It seamlessly integrates with social networks and provides unique insight into customer profiles.

In the midst of a variety of sales management software, Nimble stands out for its remarkable user-friendliness and social media integration.

It is particularly popular with companies that focus on social selling and offering seamless experiences in this area.

It also comes with an extensive contact management system, sales tracking functions, and an easy-to-use interface.

Key Features:

  • Contact management with social integration
  • Sales tracking and pipelines
  • Email and calendar integration
  • Social media insights for leads

Pros:

  • Extremely user-friendly
  • Great for social selling
  • Affordable for small businesses

Cons:

  • Limited advanced reporting
  • Not suitable for large enterprise needs

7. Pipeline CRM

Pipeline CRM, known as PipelineDeals, is designed for businesses of all sizes that are focused on efficiency and simplicity.

It’s a winner in giving a clear view of the sales funnel, making it much easier for sales personnel to monitor sales and customer relationships.

The platform is notable because of its simple approach to CRM. It offers crucial features such as lead management, sales tracking, and sales reports without overburdening users.

Key Features:

  • Sales funnel visualization
  • Lead and contact management
  • Task tracking and reporting
  • Pipeline reporting

Pros:

  • Simple and easy-to-use interface
  • Efficient sales tracking without clutter
  • Quick onboarding for new users

Cons:

  • Lacks some advanced features of bigger CRMs
  • Limited automation options

8. Keap

Previously known as Infusionsoft, Keap is a powerful platform for marketing automation and CRM suitable for small companies and entrepreneurs.

It is notable for its sophisticated technology for sales automation, marketing automation, and online selling capabilities.

Keap is especially effective for companies looking to automate their marketing and sales processes, manage customer information effectively, and enhance their overall sales management processes.

Key Features:

  • Sales automation
  • Marketing automation
  • Customer relationship tracking
  • E-commerce and online selling tools

Pros:

  • Powerful automation capabilities
  • Ideal for small businesses and entrepreneurs
  • Combines marketing and sales in one platform

Cons:

  • Learning curve can be steep
  • Pricing may be high for new businesses

9. Insightly

Insightly is a CRM platform that combines traditional CRM features with project management capabilities.

The ideal solution for companies that manage customer relationships tions alongside tasks, Insightly offers a unique combination of tracking sales and project oversight, along with workflow automation.

It’s useful for aligning sales goals with project delivery, ensuring teams are on the same page throughout the sales process and project lifecycle.

Key Features:

  • CRM with project management integration
  • Workflow automation
  • Lead and contact management
  • Sales and project tracking

Pros:

  • Combines CRM and project management
  • Helps align sales and project delivery
  • Good for service-oriented businesses

Cons:

  • Not as robust for pure sales pipeline management
  • Can feel overwhelming for small teams

Also read: 10 Best Sales Techniques to Increase Your Sales

10. Salesflare

Salesflare is an intelligent sales management software that streamlines the leads tracking and makes it easy to contact leads.

Salesflare integrates well and seamlessly with Gmail, Outlook, and LinkedIn. It will automatically identify leads from your calendar and inbox and track them across your pipeline. It also comes with emails and an email finder, along with other helpful tools for sales if you require these.

It’s designed specifically for B2B sales. It’s not for your style; it’s best to consider a different software program.

Key Features:

  • Automated lead tracking from emails and calendar
  • Integration with Gmail, Outlook, and LinkedIn
  • Email tracking and email finder
  • Pipeline and sales management

Pros:

  • Highly automated, reduces manual data entry
  • Great for B2B sales
  • Easy integration with existing tools

Cons:

  • Best suited for B2B, not ideal for B2C
  • Lacks some advanced reporting and analytics

Which Sales Management Software Is Right for You? (Quick Comparison)

Software Starting Price  Key Strengths Ideal For Standout Feature
Pipedrive $14 Visual pipelines, ease of use Small teams Drag-and-drop deal tracking
VanillaSoft Custom pricing Lead routing, dialer Outbound sales Smart calling scripts
Salesforce $25 Scalability, AI analytics Enterprises Einstein AI predictions
HubSpot Sales Hub Free Inbound integration SMBs, startups Email sequences
Salesloft Custom pricing Cadence automation Engagement-focused teams Conversation intelligence
Nimble $25 Social CRM Networkers Unified inbox
Pipeline CRM (PipelineDeals) $25 Deal boards Mid-market Lead scoring
Keap (Infusionsoft) $199 (flat) Marketing automation Service businesses Payment processing
Insightly $29 Project integration Agencies Custom workflows
Salesflare $29 Data automation Data-driven teams Autopilot data entry

Conclusion

Sales management software is essential for sales managers to improve the efficiency of their teams.

Making investments in sales management software isn’t just a choice but a necessity in the highly competitive, fast-paced business environment.

The best sales management software combines the important features of pipeline management, sales management, and performance management.

It streamlines sales procedures and tracks sales funnel progress, and monitors sales team performance, all within a single platform. This holistic approach improves sales efficiency and decision-making.

FAQs: Sales Management Software

Is sales management software the same as CRM software?

Not exactly. CRM software focuses on managing customer relationships, while sales management software emphasizes pipeline tracking, sales automation, forecasting, and performance management. Many modern tools combine both.

Who should use sales management software?

Sales management software is useful for startups, small businesses, mid-sized companies, and enterprises—any organization that manages leads, sales pipelines, or customer interactions.

What features should good sales management software include?

Key features include lead management, pipeline tracking, sales automation, reporting and analytics, integrations, and performance tracking.

What is the difference between sales automation and sales management software?

Sales automation focuses on automating repetitive tasks, while sales management software provides a broader system for managing pipelines, teams, performance, and analytics.

Written by
Barrett S

Barrett S is Sr. content manager of The Tech Trend. He is interested in the ways in which tech innovations can and will affect daily life. He loved to read books, magazines and music.

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