There’s been a lot of discussion about blockchain over the past few years and what it means for this business or which market. You will hear people discuss the prospective with which it could revolutionize areas including finance, wealth management, investment, banking, property, insurance, payment processing, etc.. But it cuts much deeper than this. Blockchain has the ability to essentially change how marketers and businesses approach important online actions, such as link building and SEO. Do you understand what to expect?
So What’s Blockchain, Anyway?
If you are reading this blog, it’s likely that you have a cursory understanding of what blockchain is. However, it’s also likely that you’re a link building or SEO professional and have stumbled upon this source to find out more about where the industry is going. If that’s the case, let’s provide a fundamental explanation or refresher on what blockchain is, how it works, and why it’s so important.
For starters, blockchain is essentially an incorruptible digital ledger that lists and stores economic trades, in addition to any other concrete occasion that needs a definitive, immutable”receipt” attached to it. If you’re looking for the simplest, non-technical excuse, it’s basically a massive, tamperproof Google Doc spreadsheet that is shared with the general public. Every time a transaction is made, it goes into the spreadsheet. And since everybody has access to it, there’s no confusion over who owns a particular advantage, just how much it was bought for, as it had been marketed, etc..
Blockchain has its name from the thought that blockchain is a selection of individual”cubes” which are chained together to make a ledger. Each block stores information about a trade (date, time, dollar amount, etc.). But instead of displaying private and personal information, each individual or company is given a distinctive digital signature. What’s more, each block has its own identifying code called a”hash” Every hash is a cryptographic series of characters that is made by a special algorithm. Besides recording trades, the blockchain is used to confirm transactions and verify details of this event.
So while you typically hear blockchain discussed within the context of cryptocurrency and monetary transactions, it will have far-reaching impacts on every part of life and business. Including digital advertising — especially link building and online search engine optimization. Here’s a look at what to expect moving ahead:
Link building is among the most essential aspects of SEO and internet marketing. Over time, it has also been prone to manipulation and unethical practices. These plans, which are still in existence now, are referred to as black hat connection building. Blockchain has the capability to completely extinguish these unsavory practices.
Rather than prospective online marketers searching”what is connection building? ” they’ll be more inclined to question, “what had been linking construction?” To put it differently, the strategies of today will be completely replaced using white hat connection construction methods that are new, publication, and different than anything that is currently going on in the business. The following section on”smart links” supplies one taste of what this might look like in training.
Never heard of smart links? Don’t worry — you are in great company. This is a fairly new concept, but it’ll almost certainly play a substantial part in the development of link building and SEO as blockchain engineering expands.
Bright links operate in much the same manner as traditional hyperlinks, but with a single key point of differentiation: They track when and with whom the link has been shared. It does so through an embedded”contract.”
While we can’t know the precise ramifications of smart links until they’re employed in the actual world, the belief is that they’d provide content creators more control within their hyperlinks and how they may be utilized. This will ultimately lead to more ethical and ethical online interactions.
Dramatic Shift in Affiliate Networks
Affiliate programs, like Amazon Associates, are incredibly common. They work by allowing people to build product pages that link back to specific Amazon products. Whenever someone clicks on the link and buys the product, the affiliate receives a cut — such as 10% of the selling price.
Smart links will leave the current affiliate networking strategy futile and decentralize the process. There will no longer be any demand for the system. Individuals and businesses can use wise links to track earnings and provide immediate reparation.
No Longer Click Fraud
PPC marketing is a multi-billion buck industry. Much of this money filters through Google’s AdWords platform. And though the ROI could be significant for businesses which have deep pockets, click fraud — in which opponents or bots click ads to drive up prices — is a critical issue.
Blockchain has the ability to effectively eliminate fraud by verifying that every consumer is legitimate and ensuring advertisers are only charged for actual click-throughs. It can also verify that ads have been seen by actual people, not robots.
As click fraud becomes less of an issue, companies are going to have more incentive to put money into advertising. This may boost advertising spend, which will gain website owners and bloggers who will monetize space on their websites. The result will likely be mutually beneficial business relationships that keep cash flow cycles nicely lubricated.
For SEO professionals and business owners, attempting to test upon keyword positions can be very frustrating. In spite of all of the innovative analytics programs out there, it may feel like an uphill struggle. Between the location, login status, device type, browser type, and cookies, keyword positions can be radically affected between users.
Powered by blockchain, SEO tools are going to have the ability to monitor the average keyword position from a number of scenarios without much problem. And since it’s incorruptible and easily accessible, the end result will be fast, accurate keyword rankings that require minimal analysis.
No Longer Promotion Middlemen
Right now, Google has a company chokehold on the advertising industry. However, the reality is that Google is only a middleman taking a massive cut out of the businesses/advertisers which are doing the true work.
Blockchain is set to establish greater transparency. This will decentralize advertisements and create products and services more accessible to customers. Google will still make a killing on advertising, but they will no longer the gatekeepers.
Content Trust and Transparency
With each the worry over fake news, manipulative links, shady reviews, and other questionable online clinics, blockchain ledgers will wind up signals of trust. This will aid genuine content creators and real businesses to show off their transparency and create stronger connections with the marketplace. We can even expect to see Google and other search engines place an even higher emphasis on trustworthiness since they rank web pages. This may ultimately induce companies to take trust and transparency in order to amplify visibility.
For the time being, blockchain remains a buzzword for the general public — similar to the”World Wide Web” was a buzzword in the mid-90s. However, before long, internet users and consumers will start expecting web pages to possess blockchain implemented to the code. This means Content Management Systems will have to integrate it into their platforms. Blockchain certificates will become the golden standard of the internet.
Retailers are losing billions of dollars each year, and the issue is simply getting worse. But once again, blockchain promises to come to the rescue. Smart contracts would ensure only the person initiating the contract is actually who they say they’re.
Blockchain could also help prevent situations where buyers buy items from unknown sites and the person on the opposite end runs off using the cash without actually sending any item. It may potentially act as a sort of”digital escrow” — holding funds until a package is marked as sent. This could prevent the buyer from losing money without a product while lessening the seller’s likelihood of not getting paid.
For SEOs, link building and marketing will no more be about attempting to decipher Google’s newest algorithmic changes or updates. Tomorrow’s SEO experts need to be tech-savvy individuals who know the intricacies of blockchain and how it impacts decision-making and commerce. This will become a much more complicated and interconnected area, instead of an isolated branch of the marketing world.
When it is all said and done, the hope is that blockchain will lead to a more trustworthy online environment where consumers, advertisers, customers, businesses, and also search engines have a greater sense of confidence and camaraderie. There’ll not be as much fear and fewer people looking over their shoulders. Rather, we’ll all be free to enjoy the beauty of secure, productive online interactions and profitable trade.
To precisely speculate what the future of the digital marketing industry holds is to set yourself up for embarrassment. But, one thing we all know: Blockchain is going to have a permanent and significant impact on link building and SEO in the long run. We have provided a list of 11 unique ways we believe it will change the match. Now we just need to wait and see how things unfold. It’s going to be fascinating to see.