Growth Strategies

How to Use YouTube Trends to Grow Your Channel

How to Use YouTube Trends to Grow Your Channel

YouTube has grown to become one of the most popular and powerful platforms for content creators. It allows anyone with an idea to share their vision, and it provides you with the tools and analytics to track your progress. One of these tools is YouTube Trends, which allows content creators to identify potential topics that are gaining traction within their audience.

Using YouTube Trends can be a great tool for growing your channel. It gives you insight into what topics viewers are interested in, allowing you to create content that is likely to be a hit with your audience. This not only allows you to get free YouTube subscribers, but also allows you to create content that will be more engaging and meaningful for your viewers.

But how do you use YouTube Trends to your advantage? Here are some tips:

Use YouTube’s “Trending” Page

The YouTube Trending page lists the most popular videos on the platform at any given moment. It allows you to see what videos are gaining the most views, likes, and shares, providing a snapshot of what content is currently resonating with YouTube’s vast audience. This information can be used to identify emerging trends, popular themes or topics, and the type of content that is currently captivating viewers.

Regularly checking the Trending page lets you stay up-to-date with what’s currently popular among YouTube users. This doesn’t mean you should directly copy these trending videos, but use them as inspiration and incorporate similar themes, formats, or trends into your own unique content.

Also read: Top 17 Profitable YouTube Niche Ideas

Use The Power of Google Trends for YouTube

Google Trends is another useful tool that can be paired with YouTube Trends for a more comprehensive view of what’s currently popular or up-and-coming. It allows you to explore what the world is searching for, providing data from Google Search, YouTube, Google News, and Google Images.

By comparing the trending data from both YouTube and Google Trends, you can gain a more holistic understanding of what content users are interested in. Simply input a search term into Google Trends, and it will display how that term’s popularity has changed over time.

Analyze YouTube’s “Popular on YouTube” Page

The “Popular on YouTube” page is another resource that can be highly beneficial in your quest to grow your channel. This page showcases videos from different categories that have managed to attract a large number of views in a relatively short time.

The categories include music, sports, gaming, movies, news, and more. This diversity can offer insights into the kind of content that is gaining traction across various niches. Just like the Trending page, it’s not about replicating the content found here, but rather, understanding what makes it popular and seeking ways to integrate these elements into your YouTube videos.

Also read: 6 Ways to Write a Script for a YouTube

Use the Research Tab in YouTube Analytics

YouTube Analytics offers a wealth of data to help you understand your audience better, and the Research tab is a particularly valuable feature. Here, you can gain insight into who’s watching your videos, where they’re from, and how they discovered your content.

This section provides a deep dive into the keywords that viewers are using to find your videos, which can help guide your content planning and SEO strategies. By focusing on the terms that are driving viewers to your channel, you can create more of the content that your audience is actively seeking, thus increasing your channel’s visibility and gaining more subscribers.


These powerful YouTube tools will help you gain valuable insight into the types of content your audience seeks. This knowledge can help you optimize your video titles and descriptions with the right keywords to make sure that they’re visible in search results.

Written by
Isla Genesis

Isla Genesis is social media manager of The Tech Trend. She did MBA in marketing and leveraging social media. Isla is also a passionate, writing a upcoming book on marketing stats, travel lover and photographer.

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