Apple developing own search engine as Google ties could be cut soon

Apple Search Engine

Apple is believed to be working on its own search engine to replace Google.

As of now, Google pays Apple involving $10b and $12b a year to be the main search supplier on Apple apparatus, but that bargain will soon expire and a reported antitrust case against Google by the US Department of Justice could prevent its expansion.

The report, citing unnamed sources, said signs of the search engine technology have begun to appeal in its iOS 14 operating system.

Included in this litigation, the Department of Justice noted that Google pays Apple billions of bucks to be the primary research engine for iOS devices.

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Apple CEO Tim Cook once said: “Our business model is quite simple: We sell great products. We do not construct a profile based on your email content or internet browsing habits to sell to advertisers. We do not”monetize” the information you keep in your iPhone or iCloud. And we don’t read your email or your messages to acquire information to market to you.”.

It is not clear how Apple may create a successful search engine without building a profile about a user’s browsing habits or using this client’s stored data on the iPhone as a way to enhance search results.

Apple did not immediately respond to an AFP query. Reports before have said Apple had started some in-house research on creating an internet search engine.

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According to the FT, Apple two years ago hired Google’s mind off the hunt, John Giannandrea, in a move designed to help construct artificial intelligence capabilities and its Siri virtual assistant.

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Arpit Singhal

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