As mobile usage continues to grow, some companies may come to believe that having a mobile program is expected and necessary. However, building an app without a clear strategy” just to have a single” isn’t a recipe for success. If anything, it is investing money in a strategy that doesn’t possess a proper endgame.
For a mobile program to be successful, the provider should first make sure it’s really needed and also have a solid strategy for its usage. Below, 12 members of the Forbes Technology Council discuss some of the key elements that a company ought to be aware of when creating a mobile application.
1. The ‘Why’
The ability to generate a program is not imperative to do so. Apps have to fill a valid need for the user, have a business case that merits doing all of the work for the program’s entire life cycle, and also be demonstrated to be sufficiently engaging to the user to actually meet with the need. – Joseph Smith, Reflexion Health
2. Your Goal
Before deciding to build a mobile program for your business, you must first ask yourself what your goal is. If you’re just building an app because other companies have them and you also think it’s cool, that is not a fantastic reason. On the flip side, if you want to establish a program since it will improve the customer experience and save your business money in the long run, that’s something that you can measure.
3. The Problem Being Solved
Popular programs are powerful because they give a clear solution to your problem, and often the easy response is the top one. For example, Venmo, Uber, and Lyft each do something, but they do them well they have become verbs: “I will Venmo you later, once I Uber home.” In my experience, defining a problem and working backward to a simple, user-friendly solution will always win out.
4. Client Mindset
Put yourself in the shoes of your customers. Know a day in their own life, their feelings, what they’re trying to achieve and what bothers them to understand their mindset when using your prospective mobile program versus other ways they participate with your business. Knowing your customers’ mindset will give you clarity on which your mobile app should attempt and help them reach and how. – Guy Yalif, Intellimize
5. How It Benefits Clients
Creating a mobile app must be envisioned with all the end-user in mind. Twenty-five years ago, we created a DOS program to swap data with our customers, overlooking the fact that most did not have a pc. Consumers of this digital era are more discerning with the memory space applications takes up. The advantages should exceed the inconveniences brought on by leaving a mobile Internet browser and entering an app. – Tammy Cohen, InfoMart Inc…
6. UI/UX Design
Your program’s user interface and experience layout are crucial for success. Developing interactive and easy-to-follow functionalities involving users and your brand may ultimately improve client satisfaction and loyalty. Consider it this way: do not just aim to construct a software product, but instead, try to make meaningful connections with people. – Nacho De Marco, BairesDev
A company needs to consider the practicality of a program and understand what its clients would like to use it for. While filing an automobile claim to get a fender bender on a mobile device is a really practical use case, it is not the exact same for a death case. For the latter, the experience needs to be more personal given the conditions. – Thiru Sivasubramanian, SE2, LLC
For users familiar with the site, it should be seamless to navigate through your program. Consistency regarding the user experience is critical to building a successful program and will result in creating a fantastic user experience that can ultimately boost sales.
It’s important to remember a cell app is an extension of your business’s image. While the UI look and feel are important, performance is king. If you rush to market and deliver an incomplete or buggy program, it makes a negative association with your brand new. When building a mobile program, it is essential for organizations to invest the time and care it takes to design and build a robust user experience. – Joelle Brock, Leading EDJE
10. End-User Expertise And Motivation
Only having a mobile program for the sake of getting it can be a waste of time and resources. In reality, it can backfire when it comes to the user experience when the program isn’t designed as planned. Developing a clear plan for a mobile app is imperative when it comes to understanding the workflow of your end-user and how it is able to contribute positively toward improved user experience. – Jahn Karsybaev, Prosource IT