If you’ve ever engaged the services of an SEO link-building agency, you may well be wondering – who writes their copy?
With the use of AI bots such as ChatGPT rapidly on the rise, it can be hard to trust if a piece of content is genuinely human-written, or if it is just AI-generated. After all, you’re paying for a service, and you want to be assured that you’re receiving the human-generated content you’ve paid for!
This is because – without a doubt – authentic, genuine, human-written copy is in a completely different league from anything an AI bot could speedily churn out. The truth is, as humans, we can put in the effort to create content that is original, unique, and shows our personality. We can also write with emotional intelligence and empathy, as well as being able to understand cultural appropriateness and ethical issues. In addition to this, relaying the intimate personal details of a lived, anecdotal experience is something a bot just cannot do.
Stay with us as we uncover the five reasons why human-generated content trumps AI every time.
Human Versus Bot: Who Writes Better?
Regardless of how seemingly effortlessly a bot can spit out content, the fact of the matter is, that it simply can’t replicate the emotional intelligence, creativity, and originality of human writing.
Unlike an AI bot, as a human writer, you can:
Convey Your Originality, Personality, and Uniqueness Through Your Writing
Writing content is more than just churning out words. You also need to tell a story – one that is engaging, interesting, and shows your unique personality. Your uniqueness as a human sets you apart from any robot, and that is what you can deliver and capitalise on as a human writer.
This means being able to write in your own voice, and also, having the ability to infuse your writing with different tones. But whether you choose to write in a playful tone or one that’s significantly more sombre, the ability to be flexible and allow your feelings to infiltrate and influence your writing puts your work in a different space to that of a bot entirely.
Come up with Original Concepts that Haven’t Been Written About Yet
The ability to come up with original concepts is also what differentiates your writing from that of a bot. When asked to write about a specific subject, for instance, a bot will often draw on cliches, or copy patterns of information that have been written about before.
For example, when asked to write about the beach, a bot is likely to spit out tried and tested descriptions of sun, sand and sky. A human, on the other hand, may include a personal anecdote of an idyllic childhood summer spent by the water, complete with intimate details that are specific to that particular individual’s experience.
Create Content that People Can Connect With
Creating relatable content that readers resonate with is key to developing human connection through your writing.
As social creatures, humans crave connection, and being able to interact, connect and engage with others is a central part of the human experience. Being able to cultivate this sense of connection through your writing is another way your human-generated content is far superior to anything a bot could write.
Part of building this rapport is writing in a conversational tone that makes your audience feel like they are speaking with you directly. It also means opening up the forum for discussion, by asking questions of your reader and answering them together.
Write with Emotional Intelligence and Cultural Sensitivity
Simply put – bots do not have emotional intelligence. Bereft of emotion and feeling, this makes bot-generated content come across as flat, dull and lifeless. Bot writing simply lacks the nuances of emotionally driven human content.
Further to this, humans also understand the variances of different cultures, which helps us be sensitive to what is culturally appropriate to write. AI writing doesn’t display this type of subtlety.
Consider Ethical Issues When Writing
Lastly, empathy and understanding of ethical issues are other elements that set human writing apart from AI-bot-generated copy. Ethics in writing include avoiding plagiarism, as well as harmful or offensive language. Truth be told – bots simply don’t know how to do this!