Big Data

The Role of Data Analytics in Product Development R&D Process

Data Analytics in Product Development

Any business that focuses on product development will need data. Data can be used to analyze the data and incorporate the findings into product development. This results in a product that is much more effective than it would have been without analysis.

Data analysis can take time. This is why it’s crucial to start data analysis as soon as possible to maximize performance. With that in mind, let’s see how analytics have helped product development.

This article will discuss how data analytics can be used to improve product development. It also discusses where the future of data analytics is headed. We’ll give you some tips for capturing data to use in the development of your products.

How can data analytics help in product development?

Why is data analytics so important for product development? Without analytics, product development is nothing more than developing an idea and delivering a final result that doesn’t consider consumer expectations.

If you don’t understand what your expectations are, it’s unlikely that the product will meet them. Statistics don’t lie. With 21% of products failing to meet customers’ needs, analytics is now more important than ever in contributing to a product’s success.

Analytics can help in many ways when it comes time to develop a product, starting with the idea and ending with the launch.

Also read: Best 7 Analytics Tools To Data Analysis For Business Enterprises

User experience

Product development is only possible when you have a clear understanding of the user’s experience. Analytics can help you understand why customers want the product. Analytics can help you to understand why customers want your product and how you can improve it.

Inspiration and new ideas

There will be inspiration when developing a product out of an idea. Analytics can help you gain insights that could lead to new product ideas or even better products down the road. You might have useful data that could make the product more useful in the long term, or improve what’s on the market.

Product testing and progress

Analytics can be used to help product developers determine if certain features work or not. It can be used to test the product and determine its success.

Analytics and other information can help with product decision-making. It can be used to help developers understand the product’s concept and determine what is needed to make it perfect.

Who benefits from using analytics?

Analytics will be a benefit to all those involved in product development.

Product managers

Product managers must be able to identify and fix any product flaws as well as find ways to improve the user experience. Access to the data may be beneficial for product managers as they are responsible for all aspects of product development.


It is important to understand the benefits and drawbacks of features when developing a product. Developers will be able to identify flaws and work with the design team to correct them.

UX Designers

As we have seen, user experience designers are an integral part of the design process. They will be able to identify which features are confusing users from analytics and then address them. This will also help to reduce back and forth when designing and developing the site.

Marketing Team

Marketing teams need to have the right knowledge to properly sell the product. This knowledge is essential to ensure that the product gets the attention it deserves in advertising and promotion.

The data can be used by your marketing team to determine where and when you should target marketing campaigns, and who to target.


Customers also benefit from the data you collect while developing the product. It is possible to identify customer preferences and help you develop products that suit your needs.

Data can help you improve the customer experience. 84% of companies that strive to improve customer service report an increase in revenue. This is also true for converting potential leads to paying customers.

5 Examples of choosing the right analytics software to help product development

We’ve put together some helpful suggestions to help you get a better understanding of how analytics can benefit product development. This five analytics software is great for product development projects.

1. Google Analytics

Google Analytics is the best tool for businesses looking to collect data from their website. You can find out where the user is located, their age, and gender with GA. You can also learn about their hobbies and interests and see which pages they are most interested in. Google Analytics is free most of the time, but you will need to pay extra for certain premium features.

2. Mixpanel

Mixpanel is an excellent product analysis tool that you can use to gain valuable customer insights. Mixpanel can help you make better decisions about the product. It can be used to monitor how customers interact with your website.

This software helps you to engage and assess your customers, as well as to retain them once the product has gone live. Mixpanels is available to try for free before paying a premium of $25 per month.

3. AllStacks

AllStacks is a fantastic one. It can provide risk analysis and predictive forecasting for any product you are working on. It provides insights across your projects to help you make better decisions.

It uses machine learning and AI models to help you identify risks in your software and provide solutions that will help you get your product development back on track. AllStacks offers a range of subscriptions that can be tailored to your company’s needs.

4. Embold

Embold is essential for developers and the entire development team. It helps to identify code problems before they become serious. It will analyze the problem and offer solutions to fix it.

Another AI-based tool that makes use of machine learning technology, can help you prioritize issues that may cause delays later on. Embold is an affordable choice for most, with both a free and premium version for EUR4.99/month.

Also read: Best 10 SaaS Ways for Product Marketing in 2021

5. Gainsight PX

Gainsight PX can be a great tool for customer success. It will help you understand your business and help with post-sales. The platform analyses the product journey and collects feedback from users. It also creates in-app engagements when necessary.

It doesn’t reveal the cost on-site. The costs are likely to be tailored to each company’s requirements and needs.

What should your criteria be for software analytics?

It is important for a company to consider the criteria you need when choosing an analytics software program for product development. These are some things you should keep in mind.


How much budget can you afford to buy analytics software? There will be free software that is useful and easy to use to obtain data without spending money. You might also find it beneficial to pay for more detailed data.

You should consider your budget and the amount you are willing to spend to find the best software.

Real-time analysis

It might be worthwhile to test certain features before launching your product on the market. This real-time analysis might prove useful. Some software might offer a real-time feature, while others may not.


Real-time analysis is important. It’s also important to consider the features that are available within the software. Quality is as important as quantity. Quality is more important than quantity.

Analytics is a key component of product development. It’s vital for the success of new products. Analytical software can be used to help you choose the most cost-effective and efficient product development software for your company.

Written by
Aiden Nathan

Aiden Nathan is vice growth manager of The Tech Trend. He is passionate about the applying cutting edge technology to operate the built environment more sustainably.

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