Data-driven companies are constantly looking for better ways to reach customers. Improving customer engagement is one of the greatest benefits of big data in 2021. Here are some factors you can use to improve your website’s UX design.
Online businesses have found that big data can help them increase their conversion rates. Every online business must have a well-designed UX that uses big data.
This determines how many people will visit your website and whether they want to return. Research shows that 88% of customers will not return to a website if they had a bad user experience. To determine if customers are having a positive experience, you need to use analytics tools that show how they react.
If your UX design is not up to par, you have a high likelihood of losing customers.
What is the role of UX design in determining the success of any business online? It is worth the investment. and how can data analytics be used to improve the UX design of your websites?
Let’s begin by clarifying what UX Design is and isn’t.
What is UX design and important to data analytics play?
UX design is a term that’s often used by web designers, digital marketers, and software developers, as well as many other digital professionals. It’s still a confusing term, and many people aren’t sure what to make of it.
UX design stands for User Experience Design. UX design is the creation of digital products that provide meaningful experiences for users. It examines how people interact with digital products. For the best UX, data analytics is crucial.
It doesn’t matter if you create it or not, user experience is what happens. User experience is created when users interact with your website or app.
It takes conscious effort to create a positive user experience. While you can reduce the amount of time required on your part by using the right data analytics tools, it is important to be able to identify what to look out for. If you don’t make an effort to ensure that every user who visits your website has a positive experience, then it will be difficult for them to do so.
Good user experiences don’t happen by accident. Businesses that are data-driven understand that good user experiences require constant research and effort to create memorable experiences for their users.
It continuously monitors your website and applications to find out their problems. Then, it makes necessary improvements to your website to fix them.
UX design is user-centric and empathic. It also considers users’ needs.
Although they are often used interchangeably, UX and UI design serve different purposes. UX design refers to how users experience your site.
Also read: Top 10 Best Accessibility Tools For Designers
Why is UX design important for your business?
If you don’t invest in a great UX design that creates positive experiences for your customers, so many aspects of your business will be at risk. Why is UX design so powerful? How can a great UX design help your business succeed? Learn more below.
1. It creates a good first impression
Did you know that 94% are design-related first impressions? Customers may visit your site for the first time after hearing good things about your business through friends or a review on another platform.
They visit your website with high expectations. They imagined shopping on your site seamlessly and finding the information they need on your site without any hassle.
They arrive at your website and find it unresponsive, difficult to navigate, or not mobile-friendly. What would their first impression of your business be? It’s not a good impression.
This doesn’t stop there. It can also impact your chances of getting them to visit your website again or to recommend your business to others.
Google claims that 61% of customers will not return to a site if it is difficult to access. 57% won’t recommend the business to others.
A positive brand reputation can be created by making your website easy to access through a well-designed UX design. Your visitors will have a positive impression of your company if they visit your website for the first time and find it easy to navigate.
They will be more likely to refer others to your business. They will not only be loyal customers but they will also refer you to other people.
2. It helps you gain your Cousmers’ loyalty and increase retention
If you want your business to succeed, it’s not about making one-off sales to customers. It is about building a loyal customer base who will continue to buy from you.
Acquisition of new customers can cost up to five times as much as retaining existing customers. By keeping 5% of your current customers, your profits can be increased from >25% to 95%.
Your customers will be loyal if they are satisfied and happy. Good UX design can help you achieve this goal by making sure that every interaction your customers have with your brand is seamless and pleasant.
Customers who are happy with the experience they had with your brand will return for more. You can retain customers and make big savings on customer acquisition.
Loyal customers can be a great asset to your business. These customers aren’t passive buyers that only buy products, but they actively promote your company.
They will share your business on every platform and drop your name whenever they can: with friends, family, loved ones or while discussing work with colleagues.
Your business receives an unpaid promotion, brand recognition, and recognition which increases traffic to your website.
3. It spurs your users to do what you want them to do
UX design can make your customers happy, satisfied and engaged. It is not the end goal.
Customers should be satisfied and happy for a reason. What’s the reason? Are you asking them to tweet about it? Sign up to your mailing list by filling out this form You can also schedule a call, or purchase your products.
There are many other options, but the goal to create a great user experience for every business owner is unmatched. No matter your goal, a great UX design will help you reach it. Because happy customers are more likely to do what you ask them to.
Customers will fill out forms if it is easy for them to do so. A good UX design will help you get your customers to shop with you by making their shopping experience enjoyable and seamless.
A good UX design can help you get your customers to do whatever you want. A good UX design can help you influence your customers positively.
Also read: 7 Ways for Using Illustrations to Amplify Games UI/UX Design
7 Elements of a good UX design
How can you make sure your UX design drives the right results for your website? Here are seven things to keep in mind:
1. Useful
Is the content of your website relevant? Are they able to solve the problems of your customers and address their needs? Your users must find your website useful.
Visitors must be able, based on information from your site, to take action on your websites. It’s useless if it doesn’t serve its purpose.
2. Usable
Good UX design makes it easy to use. Visitors should be able to click buttons, load and navigate pages on your website easily.
3. Desirable
How attractive are your website’s look and feel? Good UX design makes your site more appealing and attractive to visitors so that they find it useful.
4. Findable
Customers should be able to find your website quickly using search engines. Customers shouldn’t have to go through multiple pages to find your website on search engines.
A good UX design will ensure that information is placed in the correct places so your visitors can easily find what they need on your site.
5. Accessible
Good UX design makes your website more accessible for everyone. It is accessible to people with disabilities and can be translated into different languages. Mobile-friendly websites should be accessible via mobile devices.
6. Credible
Credible information should be included on every page of your website. Before you publish any information on your website, verify it. Your customers will be more likely to trust your website if they find it credible.
7. Value
Your website should be filled with valuable information for customers. Customers should be able to leave your website with new knowledge and solved problems. Your website’s design and content should be designed to provide value for everyone who visits it.
Data Analytics is the Key to Creating a Great UX
Good UX design will help you reach your online goals. This is possible with the right data analytics tools. It helps you attract and retain customers, improves your brand’s visibility, and leads to conversions. This ultimately results in increased sales online.
We have discussed UX design, its importance for every eCommerce company, and seven key components of an effective UX design. These are the factors you can use to improve your website’s UX design.
Leave a comment