It’s now time to launch the new product or service you are so excited about. Launches as we know them have changed. The press industry is in fierce competition. What’re newsworthy changes every five minutes. It is also difficult to keep up with all the new information being pushed out on a daily basis.
This is encouraging news for anyone who wants to be noticed. Although it is true that getting noticed in this world of constant information can be more challenging than ever, here are some tips to help you reach the people you want.
planned fast, don’t wait until the last minute
It is important to have a plan and be prepared at least eight to twelve weeks ahead of time. Every day, reporters receive news. They don’t wait for your story. You can begin to identify the reporters you want to target early and build relationships with them by getting ready. When it comes to getting into the media, relationships are crucial.
Find Your Influencers
Find the influencers who have an impact on your target market. Let them know about the new product or service you’re about to launch. Let them know first. Offer them a sample or trial, and ask them to review it or post it on their social media channels. In order to improve public relations, we now have to consider multiple sources. One of these sources is influencers. Influencers online have been able to build an audience that pays attention through their blogs, social media channels, and video. Their influence is often greater than that of the mass media.
Utilize Social Media
Look for people who are interested in your product or service and become brand advocates Inform as soon as possible about the “coming soon” information, leaked photos, or videos. This will increase interest and spark sizzle. You know just about everyone to feel like they’re the “first to know.”
Keep Realistic Expectations
You may not get a lot of attention for your new product or service launch unless you’re a well-known brand. Do not be discouraged. Keep sharing the news as often as possible and make the launch as personal as possible. Consumers love to have conversations with companies they feel they can trust.
Press is not one and done
As we have said, journalists and influencers receive a lot of news stories each day. On any given day, we receive between 5-10 product or service launches in the inbox. Although we don’t know when journalists have the ability to write articles or when influencers are available to answer your emails, we can be helpful in staying in touch. Don’t overburden them and don’t forget your name.
Remember that your goal is to get people’s attention to your product. Reach out to several influencers and journalists each day. What can you do to create a different weird launch product? Get creative. You might create a humorous video, a meme, or a public service announcement to grab attention. Perhaps a press kit with a useful or fun chachka sent by postal mail will catch their attention.
Make to easy
Make videos, demos, whitepapers, and information sheets to help people learn more about your products or services. Do not make it difficult for them to find information. You will get more people sharing your information if you make it easy for them to spread the word. Sometimes, we make it so hard for influencers and the press to spread the word and get the information they need, that they just give up and hit the delete key.