According to Hotjar conversion rate optimization (CRO), is the practice of increasing the number of people who do the desired action on a website. It could be scrolling down the page, filling out a form, adding products to a wishlist, or purchasing a product directly. The marketer wants the user to take meaningful action.
What are SEO and CRO are complement?
To provide the best user experience, there are three things you need to know about your users.
- First step: It’s there to find out what users want and need from a site.
- Second Step: Focus on meeting those needs, not just to convert but to keep coming back to you as potential customers or clients.
- Third Step: Make sure everyone knows.
SEO can increase traffic to your site, but CRO makes the results more meaningful. SEO can help you rank for keywords like “buy black jeans” but a good CRO strategy will help you increase your sales percentages, decrease abandoned carts, and reduce bounce rates.
It is not possible to have an SEO strategy whose sole purpose is to rank regardless of searcher intent. It is important to rank the right keywords for the right type of web page. It all boils down to answering user questions and satisfying visitors.
These are some tips that can help you get more out of your SEO and CRO efforts when they are done in conjunction.
1. Increase page loading time
Google says that the bounce rates of websites drop by 32% when they load in less than 1 to 3 seconds. If your site doesn’t start immediately, visitors will abandon you and search for something else.
There are many factors that influence how customers perceive your brand. Page speed is one of them. A slow-loading or clunky page can give off a bad impression and turn away potential customers.
2. Neurodesign can be used to improve the user experience
Neurodesign combines the power of neuroscience and psychology to create visually appealing digital products. This is done by studying the responses of people in various situations, such as when they land on a website. Then it learns which triggers make them more likely to buy a product.
Your business will not thrive if you have only new visitors to the site. Users must be able to connect with the content that resonates most from their point of view. A clever design can help you retain your visitors and encourage them to take action.
3. Dynamic content can increase organic reach
Dynamic content allows you to personalize the customer experience and maximize your revenue by tailoring the website to each user’s needs. Dynamic content can respond based on user data (e.g. location), in-session behavior, and other similar characteristics. This means that every time a customer visits a page featuring these smart elements, they will receive relevant information about products that are tailored to their needs.
This allows you to identify the search intent of every visitor who visits your website. You can show your audience content that will keep them coming back to your site, including geo-specific recommendations and dynamic product listings.
4. To increase the duration of your visit, use videos, and visual elements
Wistia conducted research and found pages with videos had an average viewing time of 8 minutes, while pages without one took just 3 minutes.
It is not clear how Google ranks search engines, but evidence suggests that they are using dwell time. Google seems to be interested in tracking this data and using it.
The main metrics that tell us how long a website is being visited are the bounce rate and average time per visit. Videos can be used to improve the page’s dwell time.
5. Use long-tail keywords to create quality content
Statista estimates that 95.88% of search queries on Google include at least four words. These types of searches are more likely to be used for quality content targeting.
Long-tail keywords can often be used to predict when someone is close to converting. This knowledge alone can give you an advantage over your competitors.
6. Optimize web pages and blogs consistently
Visitors will stay on your site and take the necessary actions, rather than just browsing. The right content is crucial. These visitors will be drawn to your website by the words they read. This increases their likelihood of becoming leads.
You can also monitor user feedback and adjust your web pages to meet user needs. This SEO tactic will make a significant impact on your CRO.
7. Include relevant and strong CTAs
Without a call to action, your website could lose customers. For you to be able to identify each other as customers and a company, there may be design guidelines. CTAs that are well-written and attractive will increase CRO and attract more visitors to the products being displayed.
CRO and SEO go hand-in-hand. They are inseparable in a sense. Your ROI will be directly affected by the funnel you use to bring more visitors to your site and filter out those who are not interested in taking any action. This funnel will increase your profits by being more targeted from the beginning. This is what marketers care about.