People realized how important it is to have online social media platforms that are sustainable as the lockdown forced people more indoors in 2020. Most of us are spending our most time on social media apps.
Brands? They wouldn’t be able to survive without social media and a complete digital strategy.
It’s not surprising that72%reported increasing their social media use during the COVID-19 pandemic.
They’re not just mindlessly scrolling.
43% of respondents say they are posting more content to keep in touch with friends and family.
You know social media is important. This is not a question.
It is important to choose the right social media apps so that you can decide where to spend your time and energy.
Let’s take a look at the top 27 social media platforms of 2022 to help you decide where to concentrate your efforts. Choose which social media is best here
Most Popular Social Media Apps for 2022
Stay with me. These are big-name stars that you may recognize, but without them, we wouldn’t be able to complete the social media list.
Continue scrolling and you will find many surprises top apps, trending, and rising stars.
Facebook is a must-have platform for any brand, with over 2.77 billion active users (MAUs). Be aware that younger generations are moving away from Facebook to use other platforms such as TikTok or Instagram. So, think about your audience.
Instagram is another important platform in 2022. Instagram is one of the most popular and trending social media apps with 1.2 billion users. Instagram Reels, a new feature that allows users to share their photos on Instagram, shows that there is still much growth and expansion.
Twitter isn’t the most lucrative platform. Twitter has a very short life span. It’s difficult to keep up if you are not in the news or media business. Twitter’s greatest strength is its customer service. Customers who require a fast response are often directed to Twitter as their first point of contact.
TikTok boasts over700,000,000 MAUsworldwide and has plenty of potential for growth. Brands and users can’t afford to miss out on the opportunity for rapid organic reach. Videos are also fun. You can’t argue with that!
YouTube is actually more of a search engine than a social media platform at the moment – and the second largest search engine in the world at the time. YouTube’s SEO-friendly titles, descriptions, queues, and titles make it a great platform for brands that have a strong strategy.
You may think that WeChat is more of a messaging app than a social media platform. But, this perception has changed over time.WeChat has evolved to be an all-in-one social networking platform similar to Facebook. We can expect WeChat’s popularity to increase as Facebook users become more frustrated with the app.
WhatsApp’s Stories, Groups, and Page-style Feeds make it a great platform for brands. But there is one thing.WhatsApp is not as secure as other top social media apps, and Zuckerberg is at the helm of WhatsApp.
MeWe is often lumped with conspiracy theorists and anti-vaxxers, but it has also gained ground among people fed up with Facebook. MeWe just went through a pivot to become a privacy-centric platform, so it’s worth checking out.
Tumblr’s active user base has fallen in the past two years since the social media platform introduced content restrictions. Tumblr is much more welcoming to niche fans and younger audiences.
Reddit is not to be underestimated! Reddit is one of the most popular social media platforms for following and researching your audience. You should not post any promotional content on Reddit unless you have a subreddit for your brand. You will be banned from other places.
LinkedIn usage soared during the pandemic, as B2B audiences grew online and there were millions of people in need of work. Microsoft reports LinkedIn revenue increased by 21%. Even more consumer-oriented features have been added to the business-friendly platform, such as Stories. LinkedIn is popular social media app for business connections.
Snapchat is still a major player in the world’s top social media apps, even though younger users have switched to TikTok. Snapchat’s cool factor is actually a strength, as more B2Bs are flocking to it. Snapchat’s MAUs have grown by 18% in the last year.
Pinterest has done a lot to create a welcoming environment for brands, with rich product pins and shopping features as well as engaging ads. Engaging content is a great way to get organic reach and traffic on Pinterest.
Telegram is a secure alternative to WhatsApp.Telegram is a messaging social media platform that offers group capabilities and feeds. You can also transfer large files and use other tools that are not available on other apps.
As people seek out new social networks and communities IRL, Meetup is expected to boom. Meetup is one of the few interest-based platonic options, despite there being plenty of dating and hookup social media apps.
Medium is a place you can truly go off. Although that is not the official motto, you get the idea. Medium is a place where users and brands can share their thoughts, musings, and whatever else they feel the world needs to hear. It’s also easy to optimize Medium posts and drive traffic to your website.
17. Twitter Live
Periscope has been discontinued. Twitter Live is still alive. It’s true. Twitter will be removing Periscopefrom from its platform in March 2021 to make way for its video Media Studio and live streaming application. You should familiarize yourself with Twitter’s native features if you depended on Periscope.
WhileTwitchis often associated with gaming streams, it’s actually more of a live streaming app that allows content creators to stream all the time. You should consider recon if your content isn’t suitable for Twitch. This will allow you to research your audience’s interests.
Discord is a consumer version of Slack. Discord is an all-in-one communication platform that can be used for friends, groups, themes, and many other purposes. Discord can be used by brands in the same way as Reddit. Create your Discord server to share your insider information with VIPs.
Steemit is popular for independent creators as it pays creators in cryptocurrency depending on how engaged they are.Reddit’s upvoting and downvoting of content is the same strategy, but Steemit takes it one step further by offering incentives.
Although its MAUs aren’t as large as Facebook’s, Russia-based VK does have a dedicated audience. This is especially true for people who were banned from Facebook on temporary bans or indefinitely. As more people become fed up with Facebook’s restrictions, VK will expand within certain audiences.
Quora, like Reddit, is not a place to promote content. You must be discreet about it. You must make valuable contributions to the conversations and improve your bio. It is a top social media site to ask questions and connect with people and answer on this platform.
As video content demand continues to grow, you can expect platforms such as Vimeo to increase in popularity. Vimeo may not offer the same editing tools as YouTube but Vimeo offers better options for premium streaming, which makes it perfect for classes on demand and similar products.
It’s hard to imagine a list of top social media apps in 2021 that doesn’t include Zoom. Zoom isn’t just for meetings. Zoom is also being used by top podcasters and content creators instead of meeting in person.
Parler is not recommended for business. Parler is not only for far-right outcasts but also because it’s clearly an FBI Honeypot. Because downloads have risen, I felt the need to mention it. Parler’s popularity is waning, so I am sure that Parler will be replaced by something else. it is new social media apps.
Houseparty is a consumer-friendly version of Zoom. Fortnite has also partnered with Houseparty to allow video chats during games. This is the top social media platform for 2021. It will be fascinating to see how this feature develops in 2021, and beyond.
TapeReal, formerly TapeBook was a hybrid of consumer-style podcasting and Instagram Reels. It’s especially useful for brands in 2021 because of its hashtags and other features. TapeReal focuses on “journeys” in order to centralize content streams that can be used for everything: addiction recovery, coding, fitness, and startup building.