Recent online reports indicate that 8 out of 10 Americans now shop almost exclusively online. Furthermore, nearly 80% of online shoppers do a search for what they want on a search engine such as Google. This says a lot about how US consumers are shopping these days. It indicates that a) most consumers shop on the internet, and b) shoppers use a search engine to find the products they’re looking for.
This information reveals a lot about your online business because it should motivate you to optimize your e-commerce website to the max for optimal success and visibility to customers. While e-commerce marketing tools are great, at the end of the day, search engine optimization is the key to customers finding and connecting with your online business.
What is Optimizing?
Search engine optimization (SEO), is the practice of optimizing your e-commerce site in ways that make it more easily found on search engines like Bing, Yahoo, and Google. The key to effective optimizing is attaining the goal of getting top rank on search engines.
Google is the number one search engine used today and it governs more than 90% of the search engine market share worldwide. While Google search statistics are not made public, it’s estimated over 5 billion searches are conducted on Google every day. In light of these staggering figures, you’ve got a better idea of why it’s essential to get your e-commerce website highly ranked on Google.
Here’s another compelling fact – studies show that a mind-blowing 92% of web surfers click on the results found on the first page of a Google search. Research further shows that Google users are unlikely to even consider results on the 2nd or 3rd page of a search result. Clicks on the 2nd page are reduced by half, and those clicks dwindle with each consecutive search result page.
In fact, many optimization experts joke that the 2nd search result page on Google is “the best place to hide a dead body.” Kidding aside, these statistics prove that your online business success is dramatically affected by how you are ranked on Google search results. So read on about DIY tips to optimize your e-commerce website.
Ways to Optimize Your E-Commerce Online Business
There are many different strategies for getting this coveted top spot on a Google search result. Some tactics employ on-page modifications, while other methods employ off-site tweaks for better visibility on Google. Read on about how you can DIY your e-commerce optimization for superior results in search engines.
The most basic strategy for successful SEO is using keywords that are in high search demand with low supply. You can use keyword terms such as Semrush or Google Keyword Planner Tool to research the best keywords for your posts. Utilize these in the title, first paragraph and sprinkle them throughout your posts. Also, use the keywords you’ve selected in descriptions and meta tags for images and videos. This helps Google more effectively find your content online and your e-commerce website.
Optimize Your Site Speed and Design
A major factor in how Google ranks websites is response times on the internet. So, if your business website is slow to load, you’re probably getting ranked low in Google’s search results. You can avoid getting dinged for a slow site by using powerful services such as WooCommerce managed hosting, which is proven to increase site speeds and load times.
Additionally, make sure your site design is responsive. This means it can be easily viewed on any device. This is especially crucial in having a mobile-friendly website. In fact, Google started penalizing sites that were not responsive or mobile-friendly, reducing their rank in search results.
Take Advantage of Blogging
Studies show that almost 80% of internet users read blogs and 61% of US consumers are more likely to purchase from an e-commerce website that has a regularly updated blog. Blogging is an effective way to optimize your website because keywords used in your posts contribute to your ranking results on Google.
Furthermore, blogging builds backlinks (links into your website from other sites) which is a known Google criterion for better search engine rank. While blogging helps with SEO, it also boosts your brand authority and customer trust. So, be sure to blog regularly and publish valuable content that is both pleasing to your visitors and search engines.
it should be clear that getting the best possible rank on search engines such as Google is crucial for your e-commerce business. With a little time, research and DIY optimizing, you can ensure your best online business success and Google ranking.