With more people seeking products online, having an online presence is critical to your business’s success. The rise of social media giants like Facebook has completely revolutionized how customers find products, discover new businesses, and shop online. And with over 2.93 billion monthly active users, according to Statista, Facebook is one platform that you can’t ignore.
According to statistics by HubSpot, 93% of businesses are on Facebook, and over 200 million firms regularly use Facebook apps and free tools, including Business Pages. With the increased customer engagement and high ROI that business pages generate, it is no surprise that many businesses consider having a page on Facebook a critical part of their marketing strategy.
If you’re looking to leverage the power of Facebook to grow your online presence and increase your sales, then you’ll need to set up a page for your business. Here is a step-by-step guide on how you can do that.
Step 1: Create A Facebook Page
To register a Facebook Business Page, you need to have a personal Facebook profile. So, if you don’t have one already have one, sign up on the Facebook homepage to create it. Once you’re done, log in to your Facebook account, click “Pages” on the left-hand panel, and then hit the “+ Create New Page” button. Next, fill in your business name, category, and business information.
Also read: Top 15 Tools For Facebook Marketing
Step 2: Upload Your Profile Picture and Cover Photo
Once you’ve registered your business page, you’ll need to add a profile picture and a cover photo to your business profile. It’s crucial to make a solid first impression, so ensure the photographs you pick are consistent with your brand and immediately recognizable as related to your business.
If you’re an established brand with a large following or audience, using your logo as your profile picture is highly recommended, as your audience will immediately recognize it. On the other hand, if you’re running a small startup business, a clearly-shot image of your signature product will work well. Ultimately, you want your customers or followers to recognize your page at first glance instantly. Once you’ve found the perfect photo, click “Add Profile Picture.”
You’ll also want to add a cover photo that aligns with your brand and accurately captures the essence of your business. Ideally, the image you pick for your cover photo should be 400 pixels wide and 150 pixels tall. You can adjust it accordingly by dragging it on the cover photo panel to fit your liking, then click “Save.”
Step 3: Add Your Business Details
After you’ve created your Facebook Business Page and added a few photographs, the next step is to fill up your business information. This makes it easy for prospective customers to find your business contact information quickly, including the website, address, operating hours, and other pertinent details.
To add your business info, click on the “Manage” button near the top of your page and find the “Set Your Page Up For Success” tab on the menu. You can then expand the “Provide Info and Preferences” section and add any details about your business that you want your customers to see.
Don’t forget to add a “Call-to-action” (CTA) button by clicking “Add a Button.” This in-built feature allows your customers to engage with your business in real-time. Depending on the CTA message that you put on your page, you can encourage your customers to book an appointment, contact you through Messenger, purchase a product, or download an app.
Step 4: Create Your First Post
With your Facebook Business Page fully set up, you can start posting valuable content to attract and engage your customers or followers. Here, you can create original posts or share relevant content from industry leaders in your niche.
You can also create a specific post, such as a promotion you’re running or an event you’re organizing, by clicking one of the choices in the “Create” menu near the top of your business page. Whatever the case, ensure the content you post is relevant to your audience so they are more inclined to stick around once they visit your Facebook Business Page.
Step 5: Invite Your Audience
Now that your Facebook Business Page is operational, your next step is to grow your following. You can start by inviting your current Facebook friends to like your Page. To do so, simply go to the bottom of the “Set Your Page up for Success” menu and click the “Introduce Your Page” section. Next, click the “Add Friends” button to pull up a list of your Facebook friends, then choose which friends you wish to invite and click “Send Invites.”
Having a presence on top social media platforms like Facebook is an easy yet powerful strategy to grow your brand and attract new customers without spending thousands of dollars on marketing. By setting up your Facebook Business page using the abovementioned steps, you will improve the quality of engagement you have with your customers and increase your business’s visibility online.