The business world is complex and competitive. Successfully building your business and staying ahead of your rivals takes plenty of hard work and savvy. Qualified leaders in management, motivated employees, and smart use of resources are all essential. Without marketing and advertising, not enough potential clients will be aware of what you do and how well you do it.
Tied into marketing is public relations. PR is how you build your brand, publicize your reputation, and communicate with customers, vendors, and investors. It’s a multifaceted job and you can use all the help you can get. A good PR firm is essential. There are also several benefits to using public relations software.
Managing Press Releases
Press releases are a time-proven method for creating and sustaining good PR. It takes a lot of work and there is plenty to keep track of. PR software and a media database make crafting press releases faster and easier and can also improve their quality. The database puts multimedia outlets at your fingertips to ensure your releases are where they can do you the most good. Software helps you add images, charts, graphs, and videos to make your press releases pop and provide essential information.
Managing a Contact Database
As your business grows, so too does your list of contacts. Customers, vendors, media outlets, partners, and investors are all people you need to be able to reach using multiple communication methods. Contact info must be accessible instantly and always up to date. PR software makes it easy to manage your contact database. You can add contacts, remove them, and make any changes that are needed. You are also able to easily access email addresses, physical addresses, phone numbers, and websites.
Sending out general form content may be fast and efficient but it doesn’t make the personal connection your customers want. People feel special and that you care about their needs when communications are personal. This can be very difficult and time-consuming to do on a large scale. This is one of the major benefits of using PR software. It enables you to create numerous press releases, social media posts, and emails quickly while still adding the personal touches you need to build relationships.
PR is not useful if your press releases don’t reach the right demographic for the product or service you are touting. PR software keeps all of your customer and media contacts together and allows you to sort and search them by any demographic you might need. You can easily create contact lists to ensure that the right press release is seen by the right audience.
Managing Online Presence
Everyone and everything are on the internet these days. Without a strong online presence, you can easily fall behind the competition. This means being on news websites, sites that cater to your clients, social media, and your own company’s website. That’s a lot to manage. Using PR software makes the task faster, easier, and more efficient, allowing you to build and maintain a strong online presence.
Managing Responses to Media Pitches
After making a pitch to a media outlet, there is a period of waiting for them to get back to you. This can be a tense and difficult time as you have to decide whether to follow up and how to follow up. Different situations require different types of follow-up emails. With PR software, you can more easily manage responses by keeping a database of different follow-ups as well as easily tracking past communications with the media entities you deal with. It’s organized and efficient, saving you time and money.
Manage Your PR Team
Larger companies have teams of PR people that may include many employees. Each member of your team needs access to up-to-date data on every aspect of your press releases, marketing campaigns, and responses to them. PR software keeps a central database of all relevant information that every member of the team has constant access to. Each PR employee can update information and use what’s there to make their jobs easier and improve your PR.
Public relations are essential to success in business but it is a big job with many facets. Using PR software keeps information organized and accessible and streamlines the process.