Artificial Intelligence

Digital Twins and Artificial Intelligence

artificial intelligence fintech

Augmented reality in supermarkets

Have you ever thought about why supermarkets do not provide augmented reality manuals to the places of their products? Rather than crisscrossing the shop, searching for the tomato juice, or the paprika, why can not you incorporate your shopping list into something like Google Maps and have it direct you about the most effective route around the aisles?

It’s not because grocery store owners are afraid you won’t make impulse buys. It’s because that sort of navigation (or wayfinding) technologies is hard. But it’s coming soon.


In 2015, Emil Alon sold a firm to Facebook for $60m. The company has been Pebbles, and it allowed people to view their own hands while wearing virtual reality headsets. An array of lasers bounces off infrared light nearby objects, and calculations create detailed 3D maps. They’re calibrated to find and picture human skin, along with the projection of your hands before your face allows you to control the pictures you view (pinch your fingers to reduce the dimensions ) and the apparatus you have (put a finger on your lips to decrease the volume of your audio ).

Pebbles is one of the many Israeli firms that have developed state-of-the-art computer vision technology, building on expertise spawned by the country’s defense market. When you live in a nation that is the size of Wales, and only 15km broad in parts, you’d better be good at spotting threats.


Emil currently runs Resonai, which comes with a much more ambitious remit: to offer augmented reality its equivalent of the second that smartphones experienced in 2007 if the iPhone premiered. We all know that one day it’s going to be enormous, and the tech giants are investing massively. Facebook is still developing the Oculus range, and this past year it established a Second Life-style virtual environment named Horizon.

Six degrees of freedom

The main reason behind the false starts and the delay is that it is extremely tough for computers to map and represent the physical world, hence the experiences which now’s augmented reality applications can provide are restricted. They can overlay digital pictures on the physical Earth, but these images incorporate very little info regarding the physical universe. Emil thinks his new firm has cracked the problem. A digital double-blind with intelligence from the physical world.

Also read: How Artificial Intelligence Can Assist Resist Coronavirus

The digital twin of, say, a construction, is saved at Resonai’s cloud-based computer environment called Vera, and vast quantities of information relating to it could be made available to users. When you enter the building, the camera in your smartphone syncs with all the digital twin and renders the building intelligible to you. Making the physical world intelligible is part of the wonderful promise of artificial intelligence.

The features that digital twins make possible are nearly infinite. In addition to supermarket navigation, building owners can implement smart ticketing, control access to specific places, governor affect pedestrian flow — for example in response to social distancing requirements throughout the pandemic. They can provide ad hoc, interactive AR tutorials showing how to work equipment like air-conditioning components or vending machines. They could log maintenance requirements, direct fix personnel to the fault location, and direct them through the repair process. Staff can learn what cleaning materials can be used safely on sensitive surfaces. This can be Digital Real Estate – the Internet of Things in full swing — and it will generate revenue streams that no-one has yet considered.

Among Resonai’s early clients is Moscow Trade Centre, one of the world’s largest wholesale shopping outlets, together with 200,000 square meters and 6,000 shops. Resonai has created a digital twin to get a lot of the estate, greatly easing the headaches of security and maintenance caused by the center’s 1,500 monthly service requests from tenants. Resonai also has clients in Germany and Japan and is on the cusp of a huge announcement in healthcare.

Glassholes again

With the caveat that forecasts are incorrect, he answers that the very first versions will probably appear in a couple of years, and the tipping point for mass adoption could be about five years from today. They will most likely be tethered to your cellular phone, as you can not add much weight into a set of glasses until they become uncomfortable, and you can not permit them to get hot. They may provide sound with bone conduction technology, or maybe you will wear separate earpieces such as Apple’s AirPods.

If you don’t like the noise of this, and the term”glasshole” has sprung to mind, well, of course, nobody is going to force you to embrace this new platform. However, refuseniks might begin to sense”digitally blind” – disadvantaged by their inability to access the invaluable intelligence in their environment which is available to their peers.

Also read: The Next Generation Of Artificial Intelligence

Considering all the massive players seeking a position in this new stage, the successor to this smartphone, a more uniform protocol will be needed. The internet and the web could not have achieved mass adoption without TCP-IP and HTML, and the same requirement applies to augmented and virtual reality. This is the largest trophy for Resonate. Emil and his team are working to set the handshakes and the principles of the street for this new world.

Augmented reality etiquette

There are lots of serious problems to solve. Who decides what you see in augmented and virtual reality? If you put in a shop, and take out your telephone or flick a digital change in your smart glasses, do you agree to the store owner influencing your understanding, and if so, to what extent? Some nudges to your experience of color, sound, and smell could significantly influence your propensity to buy. A lot of people have painted hellscapes this technology could create, like the mall spectacle at the 2002 Tom Cruise movie Minority Report. These issues will likely be solved by some mixture of regulation and etiquette.

Alexander Graham Bell was granted the first US patent for the telephone in 1876. He wanted the phrase”ahoy” to be used for telephonic greetings, but it was Thomas Edison’s suggestion of”hi” which won the day. From the late nineteenth and early twentieth centuries, a great deal of ink has been spilled in the attempt to work out the appropriate ways of making and receiving telephone calls: what time of day you should call, the length of time you should speak for, and what topics were proper uses of this device. Rather obviously, we are still working out the manners for the fast-moving world of social networking. Virtual and augmented reality is going to give us a whole ton of brand new conundrums to play with.

Written by
Arpit Singhal

I love working with Blogging and doing it the right way. #1goal: Keeping it as simple as possible for viewers.

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