Growth Strategies

15 Tips to Start Beauty Supply Store

15 Tips to start Beauty Supply Store

The United States has more than 40,000 beauty supply shops. This industry is strong.

You can set your own startup costs, or you can choose to spend as little or as much as you like. The industry of beauty supply stores, both in physical locations and online, is expected to grow.

We will show you how to open your own beauty supply shop, both in-person and online.

1. Create a Mission Statement

An eCommerce store is an online beauty shop. Its mission statement will be the same as that of a physical store.

But there is a crucial difference. It is important to make it easy for customers to order products online and have them delivered directly to their homes. Your mission statement should explain why your business wants to do this.

2. Decide on a Niche and Beauty Supply Products

Online selling means you need to think about how the items can be shipped.

Liquids are common in beauty products, particularly hair products. They can freeze or break during shipping. Ask the suppliers about shipping best practices when you are choosing brands to carry.

You must make choices that will help you establish your brand identity and focus for your business.

3. Know Your Target Market

Customers are people who want convenience. This is where you should tailor your marking efforts.

Many salons order large quantities from distributors. It’s difficult to compete with large operations, but you can even the playing field by providing superior customer service.

Also read: Top 7 Remarkable E-commerce Marketing Tips for Boosting Your Saless

4. Find Your Competitors

Which brands are your competitors selling? What are the most popular lines of hair products or cosmetics? Are you able to stand out by selling a different product?

5. FInd The Right Online Business Models

How will you manage to make sales through your website? There are many business models. You can mix them by product or product group.


The seller accepts orders and transfers them to a manufacturer/wholesaler. The manufacturer or wholesaler ships the order.

Wholesaling from a Warehouse

The owner of a business may buy large quantities of a product and then resell it to cut costs.


The company makes its own product and sells it online.

White Label

One company makes a product, but another company packages it and sells it under a different brand.

6. Write a Business Plan

The type of products and shipping methods you’ll use should be included in your business plan. You should also include information regarding future growth plans.

7. Decide on a Starting Budget and Consider Business Costs

By focusing on one product, you can lower your costs when starting an online beauty shop. This is important when you are establishing your brand and building traffic to your site.

8. Buy the Perfect Domain Name for Your Beauty Supply Business

Your website’s name is the key to success. It will be used everywhere, not just on your website. It will serve as a marketing tool. Although domain names may seem expensive at first, you will be repaid ten times.

It will appear on business cards, invoices, and boxes.

As a marketing tool, a logo should be created from the name you have chosen.

9. Choose a Theme and Logo for Beauty Supply Store

Your business name should be reflected in the store’s logo and theme. You shouldn’t limit your potential growth by focusing only on one aspect.

A logo that depicts nail care is one example. This tells customers what products they can expect from your company. You don’t have to be specific about one industry. Keep it general.

10. Sort Out the Legal Stuff and Register Your Business

Most people in the beauty industry choose to form a limited liability company. An LLC protects the owner from personal liability. You could form an LLC in Georgia, Delaware, or Nevada, or any state or country that does not fall under the list of OFAC restricted countries. You can find more information in the article where lawyer Dmytro Kondratiev tells how to choose the best LLС service.

Also read: How SMBs Can Utilize Video Marketing to Increase Their Revenue

11. Take a Business Insurance

As a minimum, you will need general business insurance as well as general liability insurance. The type of business you are involved in will determine what insurance you need.

12. Find Right eCommerce Platforms

It’s amazing what an eCommerce platform can do. eCommerce platforms allow sellers to manage their businesses through software. These platforms often offer inventory and accounting management.

Shopify, Zoho Commerce, and Big Commerce are some of the top players in the sector.

13. Develop and Create Amazing eCommerce Websites

This is a crucial step in your marketing strategy. Outsourcing is a great option. It’s easy to search for products, order them, and then pay for them. These are the best websites. Without search engines, the best sites are useless.


Navigation is incomplete without a search. A menu should include a table with contents. This will make it easier to search for products using keywords.


Your business address and contact information should be included on the home page. A contact page should be included, along with options for contacting us by email or phone.

About Page

This page is about your company, your employees, and the products you sell.

Blog posts and content

Blog posts and descriptions of products should be brief. If you come across an article that describes a product or technique you like, please provide a link. An article can answer questions or generate buzz about a product.

Site Authority

This is what a domain’s strength is. It’s an “authority” that places your business in a better position than someone searching for it.

14. Marketing Your Website

How can customers find your company? Marketing.

Social Media

Do you find an article that interests you? You can share it via social media. You can also create a blog or comment on others’ blogs. Remember to use your business name.

Search Engine Optimization

This is possible, but it’s best to hire a professional. SEO optimization will ensure that your business appears in search results.

Content Marketing

You can create and share online content, including blogs and videos. Tutorials on how to use beauty products are hugely popular.

Influencer Marketing

You can hire influencers to help you market your products and services.

15. Build Your Audience Base and Start Your Sales

Keep your customers engaged with sales and promotions, as well as information like an article or tutorial on new products.

Is owning a beauty supply store profitable?

A beauty shop’s size determines how much profit it makes. A smaller beauty store might make $5,000, while a larger one can make $200,000 or more.

How much does it cost to start an online beauty supply store?

The size of your business and the inventory that you have will also affect this. The typical startup cost for a small business is between $2,000 and $5,000.

Can I open a beauty supply store with no money?

It’s a good question. It may be easier to raise capital if you have a track record in your business. Your family, friends, and business associates can help you raise capital. You can also raise capital by going to lenders.

To start a business, you don’t necessarily need to have a lot of capital. A well-written business plan can be a valuable asset. Suppliers might extend credit.

How much does a beauty supply store owner make?

Online sellers and store owners should both start to make a profit within 4 to 6 months. The amount depends on overhead, whether you own or rent, as well as the cost of staff, insurance, utilities, and staff.

A beauty supply store owner should make between $35,000 and $70,000 per year, whether they are selling online or in-store. You can earn anywhere from $100,000 to $300,000.

Online sales can bring you as much profit as a beauty supply shop. You can still place orders online even if the stores are closed.

Written by
Isla Genesis

Isla Genesis is social media manager of The Tech Trend. She did MBA in marketing and leveraging social media. Isla is also a passionate, writing a upcoming book on marketing stats, travel lover and photographer.

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