Video Content marketing is a proven way to grow your brand and reach your audience.
Video marketing is a form of content marketing that is gaining importance. According to Demand Metric, 83% of marketers believe that video is now more important than ever.
WYZOwl statistics show that video is used by 87 percent of businesses as a marketing tool. This article will explain what video content marketing is and give you great ideas for video content marketing.
Also read: Top 7 digital Marketing Strategies You Can’t Ignore in 2021
What is Video Content Marketing?
Brands create video content marketing to increase their online visibility. Videos are usually posted on YouTube or another social network. However, it can also be published via webinars, courses, or live videos.
Video can be an effective way for brands to communicate their message to large audiences. It can be used with both B2C as well as B2B content strategies.
Video content marketing is becoming more effective. There are many options available to marketers, so there is something for everyone.
These are five reasons video content marketing is so important.
Videos are a Perfect Way to Explain About Product
Video content can be a valuable tool in helping potential buyers learn more about a product. WYZOwl reports that 94% of marketers believe video content can help increase understanding of products or services.
Your customers will only purchase your product if they are able to understand its purpose and benefits. Video content is a great tool because it helps explain how things work.
Videos Have a Good Return on Investment
Your video’s return on investment will depend on many factors, including how well your content strategy is organized and the quality of your videos. However, 83% of respondents to the WYZOwl survey believe that video provides a good return.
Video may be seen as expensive and time-consuming. There is a lot of technology that makes it possible to produce high-quality video quickly and with a minimal budget.
Many of us carry high-quality video recorders with us in our pockets, in the form of smartphones. Software solutions such as VideoScribe or Doodly allow you to easily create explainer videos at a lower cost. It’s easier to achieve a positive ROI by spending less on video production.
Use Videos in Various Ways
Marketers have many options for how to use video content. It’s easy for marketers to find the right method to meet their marketing goals. YouTube is the best place to create videos. But here are some other options:
Stories can be posted to social media platforms like Snapchat, Instagram, Facebook, and YouTube that are set to disappear after a time. These stories are easy to create, cost-effective, and speak directly to your target audience. To make stories effective on social media, you will need to have – or be building – an audience.
In recent years, live video has increased in popularity with major industry players like YouTube and Twitch offering services for streaming live content to businesses. It can be very effective. Facebook stated that live streams receive six times the interaction as regular videos.
Webinars allow you to communicate directly with potential customers using video. These webinars can be used to answer questions about your product or teach your audience about your industry. This will establish you as an authority. Software such as Livestorm or GoToWebinar makes it simple for businesses to host, or automate, webinars. Act! has created a webinar. How to make landing pages that generate more leads for your website.
One-to-one video is another innovative way to use video. Marketers can record and quickly send messages to follow-up on inquiries or purchases. This can enhance the customer experience.
Finally, you can repurpose your video by transcribing it and creating an article from it. It is beneficial for people with hearing impairments who are unable to listen to a video. Therefore, by transcribing a video to text, you can be sure that your message is understood.
People Love Video
Technology has made it possible for businesses to record videos. It has also made it extremely convenient for individuals to view video content. This is supported by a lot of statistics. These are the most compelling.
According to the YouTube official blog, people watched over a billion hours worth of YouTube content each day in 2017.
Twitter announced earlier this year that it has 2 billion views per day of video on its platform. Tweets with video receive 10 times more engagement than those that don’t.
Digiday claims that Facebook receives over 8 billion video views per day. 85 % of these videos have no sound.
You risk missing one of the most important ways people consume content: video.
Also read: The Importance of a Promotional Video for Your Business
Videos are Great for SEO
Uploading YouTube videos that target search terms is a great way to get your company on the first page of Google. This is because YouTube videos are included at the top page of Google for many search terms.
This is an example of it in action. Google displays three videos when you search for “How to edit video on iPhone”, but they are below the featured snippet or the “People Also Ask” section. These videos are not as prominent as the regular search results.
One of the three results is Filmora, a video editing app. Click this link to learn how to edit your iPhone videos using Filmora.
Videos will appear on YouTube when someone searches for something. This is important because in 2017, Moz and Jumpshot discovered that YouTube had the third-largest share of the U.S. market after Google Images and Google Images.
Wrapping Up
Marketers can reach people with video. Businesses can now create and share high-quality video content much easier than ever before. If you don’t include videos in your marketing strategy then you are just away to achieve results.
If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.
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