Over the last few years, the digital landscape has seen significant changes.SEO is no longer the sole focus of businesses from a marketing standpoint.ASO professionals were always in demand, but they weren’t as much as they are now. App Store Optimization professionals are more valued than ever because SEO is becoming more competitive and other factors which impact a company’s visibility on the internet,
This blog will explain what ASO is and why it’s important. We will answer some of your questions and offer tips to help you improve the visibility of your company with an ASO strategy tailored for you.
What is ASO and how does it work?
App Store Optimization refers to the process of increasing app visibility and conversion rates in a mobile environment. This optimization should be performed with the support of major app stores such as the App Store for iOS or Google Play for Android.ASO helps you rank higher in search results for your app. It also considers how many people click on your application. You need to get people to click on your app listing in the app store. This can be done by giving your app a name, title, and icon as well as screenshots and a rating.
The ASO process is constantly changing. This is not something you can do by yourself. It requires continuous monitoring to ensure your app remains at the top of the rankings. There are other factors that affect ASO, which we will discuss later.
Also read: 13 Amazing Chrome Extensions for Digital Marketing and SEO
What is the difference between ASO and SEO?
App store optimization and search engine optimization share many similarities. App store search (and app store optimization) are used to promote mobile apps, while SEO is used to promote websites. They do however differ in their approaches to keyword optimization, conversion optimization, and other aspects.
The list of SEO factors for Google Search is extensive and includes more than 200 elements. Although the list of ranking factors for ASO may be shorter than that for SEO, it is not easy to identify which are most important.
What makes an ASO strategy successful?
A successful ASO strategy will include keyword research, competitor analysis, and testing on specific devices/versions across iOS and Android ecosystems (Apple App Store and Google Play). Creating deep links within your app that link to similar content for use in organic search results pages. Building keyword targeting through Facebook ads to bring back customers to your app and their social media platforms.
There are three steps to ASO – identity, rank, and maintain
Identify keywords to make your app stand out. Doing competitor analysis is one of the best ways to do so. Create a list of top competitors and then create a keyword list using the descriptions from each app store. You don’t have to start over when other people have done the heavy lifting.
These keywords should be used in the metadata of your app to rank them. These keywords could be in the title or in the description. However, rank them according to their importance. Naming the app is a big part of app development. Brick Counter is a great name for an app that counts bricks inside a wall. Don’t think too much about it.
When comparing your list metadata to the research you did in step one, think about ordering metadata from most important to most common, or least common to most common.
Finally, it is crucial to keep your app store rank. It is just as simple (or as difficult) to maintain your rank as it is to maintain your app. These are some tips to help you get started.
- Clear and concise descriptions of your app are important. If your app is updated, ensure that you update the description.
- Make sure your app is up-to-date, including new features and bug fixes.
- Keep your screenshots current so that they match what users see in the App Store.
ASO Professionals
The entire process can seem daunting, especially after all the effort you put into making your app perfect.ASO can either be managed by ASO professionals or internally with expert support. Although both are important, professionals agree that outsourcing this function makes more sense. The process is highly technical and requires constant updates. This can only be done by someone who is an expert in ASO.
Here are some things to consider before you hire anyone.
What are their qualifications? Are they experts in app store optimization? Are they checked by third-party companies/agencies? How many years of experience have they had to work with companies like yours? Do they offer a comprehensive package that includes SEO and ASO?
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