How to Write a Webinar Script

A good webinar script is one of the essential things you need to prepare in organizing a webinar. It ensures you don’t stray too far from the webinar topic. A solid webinar script helps you concisely engage with your audience members by delivering valuable content.

Learn the art of writing a perfect webinar script to ensure your webinar’s success.

Define Goals and Target Audience

Before creating webinar scripts, you need to know why you’re writing them and who your audience is. Ask yourself these questions:

• What is the webinar’s main objective? A webinar can educate, persuade, or inspire the audience with topics that interest them. Know the specific outcome you want to get out of writing webinar scripts.
• Who is your audience? Define the people you want to reach with your webinar. Take their demographics, interests, problems, and level of knowledge into account. Understand how your audience behaves to tailor your content to their needs.

Create an Outline of the Webinar Structure

You still need a structure of the entire webinar to create a smooth flow of information from the beginning to the end. Here’s how you can outline your script:

• Start with an introduction. Greet your audience, say your name, and share your credentials. You don’t need to tell everything about your work experience—just a gist of what you do for a living is okay. Keep your webinar introduction short and simple.
• State the webinar agenda. Provide the key takeaways your audience would get from the entire webinar presentation.
• Introduce the main content chapter by chapter. Begin each section with a heading. Cue in your webinar presenters and guest speakers if you have them.
• Launch a poll or a survey midway through the entire presentation. This helps you engage the webinar attendees, break the ice, and let them participate.
• Summarize the webinar presentation by stating the key takeaways and sharing actionable steps.
• End the webinar with a call-to-action (CTA). Tell your audience what to do next. It can be about signing up for a newsletter or buying a product.

Write an Initial Draft of the Script

Now that you’re done with the outline, it’s time to write the script. Here are a few tips:

• Begin with a hook by sharing a heart-rending story, a percentage of something related to a social issue, or asking a thought-provoking question. Your hook will serve as your introduction script for the whole webinar.
• Get to the webinar introduction right away. State your topic and what the audience members will gain from the webinar.
• Start with the main idea of your content. Break it into smaller sections for the audience to follow along and retain information well.
• Use examples and stories. Examples make your content more grounded on facts. Stories can make the webinar memorable. Make sure your examples and stories relate to the webinar’s main topic. Illustrate your points with case studies and legitimate sources.
• Use transition phrases to jump from one topic to another smoothly. Beginning a topic without any warning can feel awkward. It’s best to use phrases like “Now that we’ve covered this topic, let’s go to the next one.”
• Introduce your guest speaker. State their name and a little background of their credentials. Don’t make it too long, just like your introduction.
• Open the floor for audience engagement. You can say, “And now, please raise your hand if you have questions.” You can also introduce a poll or a survey.
• Wrap up your webinar with “Thank you for attending this session” after doing a recap of the main points.

Also read: 5 Ideas Make Successful Virtual Meetings and Webinars

If you have a webinar script template or a sample webinar script from your past webinars, it would be easier to write. Always maintain a conversational tone to craft an interesting webinar script perfectly. You only have limited time to write the script, so it’s better to have a brief feedback session to revise it immediately.

Bonus tip: Write your webinar introduction and slides clearly and concisely.

Some Additional Tips

Try to read your script aloud to hear how you sound. Use different modulation techniques, so you won’t sound monotonous.

Time yourself to see how long your script is. Consider editing some words if the script is too long. Get feedback from your teammates on your delivery, vocal modulation, and body gestures to help you fine-tune your hosting skills.

Working Your Way Around a Webinar Platform

Creating your webinar from scratch is a daunting yet fulfilling task. But using a webinar platform to speed up the process saves time and energy. Your platform should have all the tools you need for scheduling, recording, creating registration pages, and more. You don’t need to break a sweat when creating your webinar next time.

Parting Words

Writing a webinar script is a must if you’re hosting a webinar. It helps you stay on the topic and deliver your spiels and the content smoothly. But before writing all your thoughts down for the script, you must have an outline first. Following these handy steps will ensure you have a solid and versatile script. And consider automating your webinars using StealthSeminar or other automated webinar software.