Picture this: you’re a new business, wide-eyed, ambitious, ready to get started and change the world with the product you have to offer. One problem though, you don’t have any money. What do you do? Could you get a loan? Sure, that would definitely fix it but then you might end up giving away a part of your business, or you are putting undue pressure on yourself to drum up fast results when really, starting a business is stressful enough already. So, without money, how are you going to get your product in front of consumers? Well, this list will break down some of the best ways that you can advertise your business with no money.
Also read: 10 Sales Promotion Ideas to Boost Your Sales
Create Your Own Hashtag
Social media is a really effective way for businesses to market themselves, and one of the best ways you can do that now is by creating your own hashtag. Whether you are a fan of the likes of Instagram and Twitter or not, they’re here to stay, so embrace the trends that come with them rather than shy away.
You’ll have a much better chance of getting seen if you have a strong presence on social media, not to mention, when you start your own hashtag, you are also helping with your businesses tone of voice and overall branding.
Blog, Blog and Don’t Forget to Blog
The sooner you learn that Search Engine Optimisation (SEO) is your best friend, the better. What is it? It is essentially blogging or creating content on your website that uses keywords and phrases that people who will be looking for something in your industry will search for. When you create content that uses these words, it means that you will then rank for those words on Google.
This method has been honed by Click Intelligence at www.clickintelligence.co, who have been utilising SEO as a means to help vape companies who are no longer able to advertise. Blogging is incredibly effective and doesn’t cost anything. All you need to do is ensure that you are using the right keywords and uploading consistently.
Also read: 7 Tips To Improve Your B2B Commerce Growth
Go and Meet Your Market
It has been an incredibly anti-social couple of years and whilst that has resulted in a lot of people being happy to work from home, those who enjoy networking and going out have never been keener to do just that. Be sure to put on your best suit and just get out there and shake some hands.
When you meet somebody face to face, you have the opportunity to leave a lasting impression on them and this means not only are they likely to engage with your business, but they are also likely to return.
You could meet a lot of like-minded people networking as well, which could lead to more conversations surrounding your business and product. Local press is a great way to market yourself because it’s free and allows you to focus on a niche, which is important when trying to stand out against larger competitors.