Did you know that 45 percent of businesses use PPC advertising for their products and services promotion? In a survey, 30% said that PPC was their most valuable source for leads. Accessing the right PPC tools can make a huge difference in your ability to manage your PPC campaigns.
Advertisers need to be competitive to stand out from the rest and generate more qualified leads and visitors with numbers like these.
It can be difficult to choose the right software for PPC, as there are many options. It can be difficult to know exactly what you are looking for and what features you require.
We’ve put together a list of powerful PPC tools to help you rise up to the challenge.
Each PPC analysis tool will give you the competitive edge that you need, from monitoring and analyzing your ads’ performance to tracking the most lucrative keywords.
What is PPC Software? Why are They so Important?
PPC software allows for better management and analysis of your advertising campaigns.
Although there are many PPC tools available, they all share the same goal. This is how you can reduce costs and maximize your ROI when advertising online.
PPC tools generally fall within the following categories, but they are not limited to:
- Analytics and attribution: Key to successful paid campaigns. Analytics and attribution tools allow you to measure the performance and give insights that can help with budget allocation.
- Campaign management, bid management: These tools automate repetitive tasks so you can focus on the most important aspects of your PPC campaigns
- Competitor research: These tools allow you to keep track of your competitors and monitor their movements. This will help you stay ahead of the game.
- Keyword tracking: This is an essential component of PPC advertising. Keyword tracking tools let you find new keywords to target the right audience.
- PPC optimization: Next has PPC optimization tools. These tools analyze your campaigns and give you key insights that will help you improve your performance.
PPC reporting Does exactly what it says on its tin. These tools create visually appealing and informative reports that can be shared with clients and executives of your company.
What Should You Look for in Best PPC Software?
When shopping for the best PPC tool, there are many things to take into consideration. Every campaign is different. You might find that some PPC management tools work better than others.
Below are some considerations that you should consider to help you choose the right pay-per-click tool for PPC campaigns.
- If you have multiple people working on ads campaigns for different clients, make sure that the tool supports all of them.
- You should look for tools that allow you to separate accounts for clients if you are running multiple ad campaigns. This will make it easier for you to manage and report on the performance of each client’s ads.
- It is a good idea to choose a tool that allows you to manage multiple channels, such as Google, Facebook, Twitter, and Bing.
- You should look for tools that support A/B testing if you plan on testing headlines and copy.
- Look for tools that allow you to report to clients on a weekly basis. A PPC research tool that allows you to create custom white-labeled reports is ideal so you can update clients about campaign statuses, ROI, and other details.
Best PPC Tools and Software
When it comes to measuring and building the success of your PPC campaigns, there is no one-size-fits-all tool.
- Attribution and analytics tools
- Campaign and bid management tools
- Competitor research tools
- Keyword tracking tools
- PPC optimization tools
- Reporting tools for PPC
PPC tracking software will allow you to identify the features that you need to improve your PPC performance. A variety of tools have been provided to fit a variety of budgets.
Also read: 10 Best Free Content Analytics Tools
Let’s just get started.
This list does not include any Google, Bing, or Facebook-owned products. These are standard and the best PPC management software that you should be using.
SEMrush works best when used with another PPC automation tool. However, it is worth considering as it allows you to do competitive research on ads. To create ads that are more successful, find out which keywords your competitors are targeting and what their spending habits are. This is the best PPC site for your campaign analysis.
Prices: Starting at $59/month
Features: Brand Monitoring, Competitor Keyword Lists, Website Monitoring, Position Tracking.
Ahrefs are a passion of mine that anyone who knows me personally is sure to know. It would be strange if this tool wasn’t added to the list. Ahrefs is a well-known SEO tool. However, it also offers a lot of PPC functionality. Ahrefs offers a complete suite of powerful PPC features, including keyword research and competitor insights.
Prices: Starting at $99/month
Features; Keyword research, competitor analysis, mobile search tracking.
3. Attribution App
Attribution App allows companies to track their return on advertising spend by channel. It pulls costs data from all major advertising platforms. This allows you to link spending to specific users or accounts.
Features: Dashboards and reporting, retargeting, fraud detection, uninstalls reports.
Oribi provides all-in-one analytics, attribution and is a great alternative to Google Analytics. You can view customer journeys from different angles and optimize your acquisition and ad campaigns.
Prices: Starting at $300
Features: Event Tracking, Marketing Channel Analysis, Visitor Journeys, Reports, Marketing Attribution
Acquisio Turing is Acquisio’s most prominent feature. This budget and bid management tool allows agencies to use 100% of their clients’ ad funds 100% of the time. Acquisio Toring is a fast and sophisticated optimization PPC monitoring tool that increases clicks and converts while preventing you from overspending.
Prices: Starting at $199-$1899
Features: Conversion Rate Optimisation Conversion Tracking Customer Segmentation Template Management page views tracking.
Another PPC campaign management software. One of the best features of AdCore’s keyword tool is its ability to generate suggestions based on content. This is a great feature for potential and new clients. You don’t have to spend hours researching keywords and you can get recommendations by simply entering the client’s website address.
Prices: Starting at $99/month
Features: Campaign Management, Goal Tracking, Keyword Analysis, Multiple Site Management.
7. AdEspresso by Hootsuite
AdEspresso makes it easy to manage your ads. You can create and optimize Facebook, Instagram, and Google campaigns from one platform. AdEspresso will analyze your Facebook campaigns and give you tips to make your advertising more effective.
Prices: Starting at $49/month
Features: Campaign Approvals, Campaign Optimization, Data Sync, Grid Creator, and More.
All the tools you need for making paid advertising more efficient and faster. Adzooma connects all your Microsoft, Google, and Facebook data. This allows you to optimize performance from one location. You can automate tedious tasks by using the rule-based automation feature.
Price: Start at $49/month
Features: Campaign management, channel management. Conversion tracking. Keyword tracking. Lead management. Multi-campaign Management. Task management.
Adbeat allows you to view the media buying strategies of any advertiser. Find out which placements and traffic sources are working well for others in your industry. Before you invest any money, drill down by device or country to find the most profitable traffic networks.
Prices: Starting at $249/month
Features: Custom reporting, multiplatform, multi-network
Adinton monitors your clicks, ad spend, and conversions and reports back on the effectiveness of each ad, along with information about whether you over-or under-invested in different campaigns.
Prices: Starting at $79/month
Features: Offline tracking, bid management, click prevention, audience manager API TV attribution, customer insight.
Conclusion – Right PPC tool
You need to ensure that the software you choose is contributing to your revenue growth, whether you are looking to analyze PPC performance, locate additional keywords, or create visually striking landing pages.
You can track customer journeys using tools like Ruler and connect them to revenue from your PPC campaigns and ads. This insight will allow you to create and implement personalized marketing strategies that maximize ROI and ROAS.