Business podcasters are quick to acknowledge that social media has transformed the way they reach listeners. However, social audio has opened up new avenues for them. Podcasters can build deeper relationships with their listeners by integrating social audio. After you have a better understanding of how social audio works it is time to weigh the pros and cons of using it for your podcast.
A brief overview of social media platforms and how they can help you grow your audience and increase the popularity of your podcast.
What is social audio?
Social audio is an integration of social media in audio. Social audio allows listeners to share and connect with each other throughout the listening experience. Modern life has been influenced by social media. It is only natural that podcasts will evolve to include social audio.
This allows for more listener engagement through interactive, voting, and live comment. Podcasters can use a variety of audio platforms to communicate with their listeners on a new level.
What can social audio do for business podcasters?
Social audio improves audience engagement because it allows listeners to communicate directly with the host about topics that interest them or they wish to discuss. Social media platforms provide tailored, on-demand social media solutions to meet the needs of their listeners and optimize the show. Social audio also allows for new ways to participate in social media.
Social media platforms are a great way for podcasters to grow their listeners. They allow listeners to discuss topics of interest and create a community with other podcasters.
Social audio started as a way to allow viewers to vote. Interact and engage with one another, which allows for a higher level of involvement between hosts and fans.
While live voting is an integral part of all social audio platforms’, what makes one platform different is its social media integration capabilities. Different social media integration levels can be used to create new levels of listener/fan engagement. Social audio platforms bridge the gap between podcasters, listeners, and provide a direct line for feedback from social media fans/listeners (where fans can connect).
Podcasts can rise above the noise of today’s media landscape by listening and analyzing on social audio platforms.
Podcasters can also use these platforms to collect valuable metrics like social signals, linking activity, and social wall activity in order to better understand their listeners’ interactions with their podcast. Social audio also allows you to share content from your website with audio widgets and sharing buttons.
Social audio allows podcasters to use social media platforms for promotion activity via sharing features on social audio platforms. Social audio is a powerful marketing tool that can attract new listeners and strengthen your brand’s appeal among existing fans through additional avenues for social engagement.
The advantages of social audio
Social audio platforms allow brands, podcasters, content creators to reach new audiences in innovative ways. Podcasters can build meaningful relationships with listeners through social audio platforms. They also have pre-listening engagement opportunities, which helps listeners feel more connected throughout the listening experience.
Podcasters and listeners can enjoy a new interactive experience with social audio platforms. Podcasters can, for example, use Twitter’s Social Listening (on Twitter) to see the conversation of their audience and then react.
Social audio platforms also offer a list of podcasts that you can subscribe to and run your podcast feed. Developers who wish to integrate social audio platform data into their applications can use an API.
Podcasters are looking for new ways to engage listeners and social media integration is a growing trend. Social audio platforms can be a great way to promote your podcast while also offering social media integration.
Podcasters have changed how they reach their listeners through social media. Social audio gives them a new way to create interactive social media shows that allow audience members to vote and rank the host. This new medium may be a good option if you are looking to increase audience engagement or experiment with the format of your show.