SEO (Search Engine Optimization), is a technique for improving the ranking of your website and increasing your visitors. SEO is complex and can be done in many ways, but the main goal is to achieve higher rankings. It will be easier to organize your SEO strategy and implement your policies if you break it down into these 7 types. To make it easier, we’ve listed 7 different types of SEO that can help you organize your policies and improve your performance.
1. Grey-hat SEO
Grey-hat SEO refers to strategies that are not in accordance with Google’s guidelines, but still appear to be appropriate. Although legal, it can be risky. If done correctly, it could work for your benefit.
This SEO is much more common than you might think. This SEO is used to increase esteem and get quick results. It can be used to pay reviews, purchase old domains, link, and many other things.
2. White-hat SEO
It follows the recommendations of many search engine operators and doesn’t involve unwelcome techniques. It works by creating natural or organic links to other websites. This is done through the creation of valuable content and reputation.
Many startups choose white-hat search engine optimization to show their support for ethical causes. There are many examples: quality services, mobile-friendliness, and use keyword-rich meta tag, among others.
3. Black-hat SEO
This refers to strategies that increase a website’s rank on search engines through unethical or illegal search engine procedures. You should remember that such SEO strategies could lead to your website’s termination.
Your site may have been attacked by a hacker, bug, or other malicious means. If you find spam results for a keyword or a hacker, it is important to immediately report a case of Black-hat SEO.
Some strategies that should be avoided are keyword stuffing, doorway pages, link schemes, Article spinning, and others.
4. On-page SEO
On-page SEO is the process of enhancing a single web page to increase its rankings and convert more visitors. This type is used to create a website that is both user-friendly and has great value to the audience. These elements must be compatible with the website’s many elements. They also need to include minimal set-up-quality visuals and textual.
Search engines analyze the content of your page and decide if it is suitable for any type of inquiry.
It is important to remember that you need patience in order to get the best results. However, once you do, it will increase your visibility and rank. This includes using meta tags and HTML tags, choosing appropriate images, writing descriptive file names, and so on.
You can learn every aspect of Onpage SEO through digital marketing training and then implement them to achieve successful outcomes.
5. Off-page SEO
Off-page SEO refers to any such thing that does not occur on your website. It is all about ranking higher in Google’s SERPs. It includes factors like customer reviews, social media, and constructing links.
A user-friendly, high-quality website will undoubtedly get backlinks from other sites. This ensures that your brand will be shared by other like-minded users, and you will get more mentions on various social media platforms.
6. Technical SEO
Technical SEO is the best option for optimizing your website for indexing and crawling. Technical SEO is a term that refers to something that’s not directly related to the content of the website.
These SEO techniques include naming a favorite domain, URL configuration, URL enhancing robots.txt, canonical URLs, and website speed.
This SEO is vital as it emphasizes a well-planned, well-structured, well-planned, and well-designed website. This could in turn improve your site’s usability.
Also read: Top 10 PPC Tools for Advertising Campaigns
7. Negative SEO
This malicious practice is designed to hack SEO rankings for keywords on your opponent’s site and disrupt rankings. It is also the most corrupt and despicable type. Negative SEO can take a lot of time, skill, and resources. To address this problem, you can use email notifications to enable the Google search console. You can also keep an eye on your backlinks.
Negative SEO techniques can lead to legal proceedings if caught.
Negative SEO includes link farming, duplicate content, malware, and so on.
SEO is one of the most valuable skills that one can learn and use. Most people think of SEO when they think about it. They focus on very specific types, like the one that involves using keywords to build a website.
SEO also can be DIY or you can hire a reputable SEO company that would be more advantageous as they already have the tools and experience to make the campaign run smoothly with little to no chance of error.
It is essential to understand the different types of SEO so that one can improve their website’s performance.