SEO could be considered one of the most important elements of digital marketing. It ensures that your site is found organically by clients by not only categorizing it in the right place but also assisting it in ranking correctly. Sites featuring at the top of search results have a much higher chance of being clicked on than those further down.
But there are various elements that make up your SEO score. From content and keywords to various technical elements and, of course, your website itself, there are various things to keep in mind to heighten SEO.
We decided to take a look at your website, and website hosting in particular to see how that impacts your SEO. We unpacked some of the most important elements, what you need to look out for and how important the right domain is for your SEO. Let’s get stuck in.
What Is Web Hosting?
Let’s kick off with what web hosting actually is. Essentially, in order to have any kind of website, you will need a web host first and foremost. Web hosting is the process of renting or buying space from a provider for a website to exist. So, in order for all of your website content to actually be viewable online, you will need a host and a server. This content includes HTML, CSS, and images.
Right, so what is a server, you may ask? A server is essentially a computer that connects other web users to your site. These users can be from anywhere in the world, they simply log on and connect to your site from this computer. So, a web host will have these computers or servers, connectivity, and various other services available to you to host your site.
Various different hosts offer different services depending on your needs. From small blogs and large organizations, you need to choose the right host for you. You need reliable web hosting not only to keep your site up and running but also for SEO purposes. The good news is that you don’t have to spend a lot of money. You can find high-quality cheap website hosting plans readily available.
Also read: Top 5 Web Hosting Technology Trends in 2022
How Important Is Hosting for SEO?
So, now you may be asking the question, why is it important? And is it absolutely crucial? The fact of the matter is web hosting has a large impact on your SEO. Elements like website speed, uptime, and security. And it is all of this that is actually linked to your web host.
This, apart from your keywords, is one of the most important elements for your SEO. If your web host has slow servers, it will reflect on your company. It will ultimately result in your website being slow and lead to slow load times for your visitors. This will lead to higher bounce rates, which will be picked up by Google. High bounce rates and slow load times most definitely hurt your rankings.
Secondly, if your web host lets you down frequently, and your website is down often, this will also impact your SEO. So, make sure you check that your host is able to provide you with good speed and make sure that your website is kept up and running.
This is another element of SEO that your web host has control over. If your website is down often, Google will pick this up and consider you an inferior site to your competitors. Remember, they are comparing your site to others all the time, so this, together with the quality of your content is crucial.
The next thing to consider is the security that your host offers. If it is low and your site is hacked, it can impact your rankings. Look for a host that offers features like malware scanning and DDoS protection to protect your site.
Lastly, location is important, especially if you want to target specific regions. Remember, when Google scrapes your site, it places you in specific locations. Choose a host that has servers in the region that you want to directly target. This will mean faster load times for those customers and, due to Google’s rankings, it should land up higher in those specific regions.
The Bottom Line
In addition to paying attention to your keyword research, content development, and social media presence, it’s crucial for your website’s SEO to ensure that your web host is optimized. Spend some time researching the best web hosts and make sure that you find one that not only fits your budget but also keeps your site up and running, with good load speeds and security. Find out about their servers and make a decision from there.