It is simple to build a website, but making a website stand out is not. A great website requires many things. Design and SEO are the two most important things. This is a Reason web designers and SEO must work together.
SEO is not just an acronym if you are a web designer and you need to get started with it. SEO-friendly websites go beyond beautiful interfaces. Understanding your statistics and terminology will help you to create a website that is SEO-friendly.
bounce rates increase by 123% if pages take more than 1 second to load. Also, adding keywords here and there will not serve your client and you.
Website SEO is not perfect. There are many problems that you need to ideas.
10 Keys web designers need to tell SEO service
1. Keywords are only one part of the puzzle
SEO is all people care about when they first start to learn. For designers, SEO is much more than just a list of keywords.
Listen up, SEO peeps! SEO peeps, your content is the foundation of all other pillars, including link building, internal linking, web speed, URL, and many more that will allow your customers to have the best possible user experience.
Chaya Fischman is the president of Brand Right and has a balanced approach to this topic:
Don’t add random words to random places that don’t read for good. Yes, you’ll get more visitors to your website, but they’ll see how badly it has been constructed, and that will affect your credibility.
This is something you can do as a web designer. You will be able to handle it with an efficient architecture design, and concise content. It is important to maintain your client’s keywords obsession under control.
Moz states that even domains include highly relevant keywords, it does not guarantee that they will rank high in search engines.
2. Users care less about details
We understand your clients’ keen eyes for details. Logo designs, website contrasting colors, and so on. As designers, we always consider the needs of our customers first. ).
Your clients want to understand the core message of your brand and be able to get work done. SEO professionals need to realize that while detail is important if your website doesn’t communicate the brand’s value effectively, it won’t work. Even if you include in-depth explanations, it won’t.
Google only loves you when you love everyone else first. – Wendy Piersall
Focus on the things that are important for both your SEOs as well as their customers.
3. Good things take time (Vague obsession with ranking)
This is a serious issue.
Every day, there are 4.45 billion websites that please Google. Setting realistic expectations for the success of your clients will help you make your design process easy and stress-free.
Web designers are able to add content, create responsive web designs, and tighten up security. But, it is impossible to promise immediate results.
Many misconceptions are engendered by vague SEO tactics and tips that can be found on the internet. Relevant content is what you need for your users, real people, and not machines.
SEO success is not about tricking Google. It’s about partnering with Google to deliver the best search results possible for Google’s users.” Phil Frost, Main Street ROI.
4. Mobile is not the enemy
Let’s take a look at it differently. According to statistics, more than half of all web traffic is generated by mobile devices.
Because they create a confusing experience on mobile and desktop, there are very few content elements that can be hidden from mobile screens.
It all starts with the user’s search intention. It’s not worth the effort for SEO professionals to make hidden content accessible to customers who don’t care.
Help SEO professionals avoid making this mistake by creating a responsive layout that works on both mobile and desktop. Content without a purpose is a bad thing.
My rule of thumb is to build a website for users and not spiders. Dave Naylor (Managing Director, Bronco.co.uk)
5. Design Systems are not just pages
Although it can be difficult to grasp, it is not impossible. A website is more than just a collection of pages. They are systems.
Why is this necessary? This is important because it is what your SEO client must understand: A website is composed of building blocks. These blocks are linked to each other with different layouts.
Your entire website foundation will collapse if you attempt to replace one block. Simply put, do not make new rules at –SEO.
New rules = more code, new bugs, and more time to fix them. “What sets the design apart from art is the fact that it is meant to be useful” – Cameron Moll.
6. Content first, design later
This statement is not new to web designers (raise your hand if you have heard it): “We don’t have any images nor text yet. Could you please design us a website so we can add them later?
It’s a big no.
It’s not possible for things to work in this way. Content is the most valuable resource. SEOs should spend more time creating content than they consume on Google.
“What helps people, helps businesses.” Leo Burnett, Leo Burnett Worldwide Advertising Company.
First, request the content. Then proceed with the design and structure. Your website design will be considered empty if your client doesn’t know your brand USP (unique selling proposition), core value, and mission.
7. Simple design works well for users
“Simplify to amplify.” -Marie Forleo (a serial entrepreneur) from New Jersey.
This is a mantra you live by, but what about your SEO clients. Potential customers can be annoyed by their insatiable curiosity about adding multiple colors to the site, tiny CTAs on every page, or flashy content. They may leave the website as soon as they see it.
Simple designs are best for users and businesses. You should communicate your message in a concise, clear, and concise manner.
Your client should be offered a deal: Simple website design in exchange for conversions.
8. It is essential to set clear goals.
Communication and clarity can be impeded if your client’s goals are not the same as your website vision.
Two-way communication is essential to achieve the best results. Ask questions such as: Are you only looking to drive traffic? You may also want leads, more subscribers, or to win the trust of potential customers. Your client will give you as much detail as he can (this is a great help for you in the long term).
Director of radical creations Heshy Friedman points out clearly:
The main thing is that they give me a list of tasks. They either give me the tasks or they do them. I take notes and then review the list. They should give a list and be accountable for their work. That is what I want most from the customer’s perspective.
9. Provide Web Security Options
Instead of being hands-on with web security, you should make it your main concern. Professional web designers, like me, will always recommend website security.
A checklist detailing its importance should be given to your client.
A website that doesn’t protect company data online won’t work for anyone.
Cyber-attacks are a growing threat to web applications, with studies showing that more than 85% are at risk. SEO professionals need to be aware of web security.
You can never leave your client when you have designed UX and web security for the website to protect it from hackers.
10. Forget About SEO
Ok, fine. If your company’s SEOs understand all of your wishes, the final suggestion is to forget SEO.
The answer is simple: You should focus on the fundamentals headings, meta titles, optimized images, and then forget about SEO. Your client should also be convinced that SEO is not necessary for them.
Your client is your goal. It’s important to remember that you’re there to help them. Search engines are not the answer. That’s it.
It’s important to remember that SEOs are experts in their field. You can guide them to transparency wherever you can.
It’s easier to double your business if you have a higher conversion rate than if you have lower traffic. Jeff Eisenberg