Nashville is Tennessee’s capital city and is best known to be the mecca of country music. Although more multinationals have called Nashville their home, the small and medium businesses are still the backbone of the city’s economy.
According to the Nashville Area Chamber of Commerce, more than 40,000 companies are operating in the city. While most people agree that having a website is essential for survival, some businesses are content with just a digital address rather than hiring a Nashville web design agency to customize a website around their needs.
However, you cannot survive today’s digital environment without a website that works 24/7, even when you are asleep.
Before you scramble to find a Nashville web design agency, there are four essential questions you need to answer that will help you choose the right agency for your business:
What are your business goals?
It is not enough that you have a visually appealing website as its primary reason is to help you meet your business goals.
Knowing your business goals beforehand will make it easier for everyone. The Nashville web design agency can better draft the blueprint for your website to meet your goals.
So, you have to figure out what you want your website to do:
- Send traffic to your sales funnel
- You want to maximize your profits despite the already robust sales
- Connect with your audience and give them a voice
- Extend your physical store
- Showcase your services and products
- Increase brand awareness
An eCommerce site has different goals than an educational website or a government portal. The website should reflect those goals.
What isyour budget?
Your budget will determine the level of website customization you can afford. A hand-coded website that starts from scratch is not cheap.
For starters, you would have to allocate at least $5,000 to design your website. However, it should not preclude you from meeting with the web design agency to devise a package that suits your budget.
In most cases, they will use a website builder and custom-code it to fit your needs. It is cheaper compared to building from a blank sheet.
To give you an idea, website design costs in Nashville go from as low as $3,000 to as high as $100,000.
The final fee will depend on a slew of factors, such as:
- The level of customization
- The number of features
- The hosting and server
- Labor hours spent in coding
- Optimization for search engines
- Number of pages you need
How do you like to stand out from the competition?
If your goal is to trump the competition, then inform the Nashville web design agency beforehand. They may need to run a competitor analysis on the ranking and SEO best practices of your rival.
Unfortunately, it is outside of the purview of some web designers with no SEO experience.
But to stand out, you need to study not just what makes you different but also the common thread that binds you all.
For example, if you belong in the hospitality industry, your customers should be able to book a room through your website. They can also choose from the menu of services, such as spa, gym, guided tour, shuttle service, and the like.
Do not attempt to stand out by not offering one. In every industry, customers have specific expectations and standards you need to meet.
You can still stand out if:
- You personalize your content (e.g., allowing your customers to contribute testimonies or photos of their stay).
- You Take a stand on the burning issues that affect your community.
- You Use your website to introduce your staff to prospective customers.
How do you want to build your brand?
Your website is a great platform to increase brand awareness and image.
Your brand is what your customers perceive your company to be. A slight miscommunication will send your image careening in the wrong direction.
You can use your website in a variety of ways:
- Create a blog
- Use email marketing
- Make it a data collection point to build a complete profile of visitors
- Establish your credibility within your industry
- Research for keywords
It is no longer viable to look at your website simply as your digital address, especially in today’s competitive landscape. You are missing out on potential profits if you fail to optimize your website to meet your desired goals. As more businesses migrate online to enhance their physical stores, it is essential that you hire a Nashville web design agency to give yourself a fighting chance.