Video is the future of digital content. It’s the future of digital content. Only 85% of internet users use the Internet regularly in the United States. View online video content. As a way to engage, video has taken over popular social media platforms.
Video is also used extensively for internal business operations. What better way to send out an executive update, training tutorial, or meeting recording than to do so with interactive, searchable videos? Live streaming allows for real-time collaboration and makes the physical distance between individuals and teams irrelevant.
You will need to be able to handle a large amount of content without causing too much friction between your customers and colleagues if you plan to include videos in your content strategy, sales process, or internal operations. This is where content management systems can help.
This post will explain what a video management system is and how it can be beneficial for your business. The best platforms will be discussed so that you can harness video to engage your audience and improve internal communications.
What is a video content management system?
Video content management systems, also known as video CMS, are software applications that allow organizations to store, organize, manage and present online video content. Video CMSs allow users to create complex, scalable video ecosystems without programming knowledge. Video CMSs can be used to create public videos such as tutorials and ads, and/or private videos such as training and internal messaging.
Why Use a Video Content Management System?
It might be difficult to understand why you would need a new system for your videos. This is especially true if you have already installed software for storing media such as CSS. You can transfer a video content management system to your existing video library without having to interrupt your workflow.
Organizations that rely on video for internal and external communications should look into a video CMS to maximize their benefits over a less-specialized system.
Also read: The Importance of a Promotional Video for Your Business
These are the main advantages of a video CMS
Dedicated storage for large files
Video is different from other media types in that it is smaller. The video takes up a lot of space.
A typical JPEG image can be around 15 kb. However, a well-compressed video of around five minutes in length takes up approximately one thousand times as much space. Quality and length increase also increases. These files easily exceed the limit of many content management systems. This makes it difficult to create training videos and meetings that are longer.
Video CMSs were designed with the size of your files in mind. These CMSs are designed to allow for easy uploading, storage, and delivery of large files. Your video CMS will grow with your content library.
Disruption-Free Streaming
Video CMSs that are optimized for mobile devices ensure viewers can engage with your content on all devices without interruption. Mobile devices account for more than half of all global internet traffic.
Your videos stored on a regular CMS won’t play well on mobile devices. Different devices have different preferences and will not accept certain formats. Video content management systems convert video files to the most compatible format for each device. This is called “transcoding.” It optimizes streaming for every device.
Many reputable video CMSs adjust for internet speed. These systems are similar to YouTube in that they can detect the speed of users’ internet connections and adjust video quality to minimize buffering.
More Privacy and Security
YouTube is the best place to upload all your videos.
YouTube is a great video marketing platform. However, it’s also open to the public. Anyone can view videos you post. Video CMSs are also great for private content such as training videos, informational videos, and meetings.
CMSs can also manage customer-restricted videos. For example, you might want to restrict access behind a barrier (e.g. These videos should not be posted on YouTube unless you have a paywall or sign-up.
Secure viewing of private videos can also be achieved with a good video CMS. Your system must also provide authentication. Encryption of the connection between viewers’ browsers to your hosting server is another requirement. These steps prevent unauthorized access to your video streams.
Enhanced Search
Video CMSs allow you to search for videos by filename, title and manually entered metadata. It is recommended that you create a system to organize your videos by category. To cut down search time, it’s a good idea to plan your video tags.
Some video CMS services allow users to search in the video. These CMSs can perform the same speech recognition as YouTube’s auto-captioning.
This indexing allows users to search for words in videos and onscreen information. Viewers can also select the parts of the video that target words are mentioned. This saves them the hassle of looking for the correct information.
Live Streaming
Some video CMSs allow users to broadcast live, in addition to saving the pre-recorded video. These are great for holding company-wide meetings, webinars, product launches, and other live events. You can save the Livestream in your CMS so that others don’t miss it.
Video-Specific Analytics
To help you shape your video strategy, it is important to track your video metrics. Analytics tools in a video CMS will tell you, for instance, how many people have viewed a particular video, for how long, and which sections were most popular. You can also see when viewers stop watching. Additional analytics options may be available depending on the video CMS you choose.
Integration
You don’t have to be a video CMS expert if you are already familiar with one. Video content management systems can be linked to your existing system so that you don’t have to transfer all of your content at once.
Also read: How SMBs Can Utilize Video Marketing to Increase Their Revenue
Video Content Management Systems
Your requirements will determine the ideal video CMS: Will you be sharing videos internally or externally? Do you prefer to share only on-demand video or live stream? Are you looking for integrations with other apps?
Let’s take an in-depth look at the top video CMSs and discuss their most important features so you can make a decision.
1. CMS Hub
CMS Hub makes it easy to add videos to your website to engage and delight your visitors. You can easily upload and manage video files to your HubSpot infrastructure. Then embed videos on your website pages, blog posts and social media channels. CTAs, forms, and tracking of video performance can all be added to videos. HubSpot also offers lead nurturing tools that allow you to deliver targeted content to your viewers.
HubSpot helps you use video in marketing and sales. To educate prospects about your product, record your screen. Or create tutorials for your knowledge base to quickly get customers the answers they seek.
2. Panopto
Panopto is another leader in the video content management market. Panopto’s video CMS, their flagship product has been well received as an all-around solution. It is easy-to-use and flexible, making it ideal for online businesses that want to distribute video.
Panopto can be used as a standalone application or integrated with your existing content management system. Panopto automatically indexes spoken and visual words in videos and transcodes them to the most appropriate format for the streaming device. Panopto is also security-focused, offering integration with single sign-on solutions and strict access control for all videos.
3. Microsoft Stream
If you are happy to invest in a Microsoft 365 Plan, Microsoft Stream (previously Office 365 Video), can manage your internal video distribution.
Microsoft Stream is a video-sharing platform that allows up to 10,000 viewers to stream and share information. Viewers can jump to specific timestamps using auto-transcription or facial recognition technology by simply speaking the word or video subject.
Microsoft stream can be integrated with other Microsoft apps, so users can transfer videos directly from Stream into other Microsoft apps, such as Teams or SharePoint. Microsoft Stream is available with minimal cost depending on your 365 plan.
4. Brightcove
Brightcove is a leader in digital enterprise video solutions. Their video CMS is the most popular in the sector. Brightcove places organizations first in their platform. They offer a playlist feature that allows you to group similar videos manually or automatically using tags. Custom metadata options allow you to label and search for content. A graphical user interface streamlines your workflow.
Brightcove’s QuickPublish feature is also noteworthy. This allows users to publish video clips directly to their website or other online channels by simply pasting a small amount of embedded code. Additional integrations are required for detailed analytics in embedded video clips.
5. Kaltura
Kaltura’s video CMS offers solutions for many video applications. They offer “meetings”, an interactive collaboration area with live video, that can be used for business communications. Kaltura’s Livestream and on-demand video capabilities can be used for marketing across multiple online platforms. The virtual classroom feature of Kaltura makes it a great choice for educational institutions that want to embrace remote teaching.
Kaltura also developed the first open-source platform for video, which allows developers to create custom video CMS applications that are specific to their business.
6. IBM
IBM’s video streaming platform is designed for live and prerecorded streaming for external distribution. This platform is ideal for large-scale video campaigns or events that you want to share with your customers, leads, and visitors. IBM’s system makes sure that streams are safe and allows you to monitor analytics during live events. Its flexible interface and setup can be used by both novice and experienced administrators.
IBM’s Watson system is used to auto-caption live and on-demand video using the IBM video CMS. Machine learning algorithms adapt to your spoken patterns and vocabulary throughout the video to create highly precise and readable transcriptions that are easily indexed and searchable when required.
7. Zype
Zype VideoMeta CMS’s primary objective is to make things simple. Zype has tools that simplify creating videos on demand for internal and external distribution.
The video content management systems allow users to easily access media imports, metadata control playlist structuring, backups, and distribution rules. Zype offers unlimited cloud storage for all video content.
Conclusion
Video management is an obstacle to growing your online business. Video can cause friction for your customers, employees, and you if it isn’t handled in a way that is scalable. Your organization will make a significant leap forward by finding the right video content management systems, which will save you time, hassle, as well as loading icons.
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