Our lives are so simple that we cannot imagine them without our smartphones. Mobile apps have seen a significant increase in use over the past decade, and this has been accelerated after the pandemic. According to Statista there were 7 Billion mobile users worldwide in 2021. As technology becomes more accessible, it is expected that this number will rise.
As the world shifts to mobile-first digital services, developers are constantly striving to improve their products. Every industry is now looking to incorporate the most recent mobile app development innovations into its business and expand their reach to the best-targeted audience.
Let’s look at how mobile apps have changed the way businesses do business and what trends mobile app advancements will be in 2023!
How Mobile Applications Are Transforming Businesses
The smartphone is today’s key to digital media success. It changes the way that operating models, business models, and markets work. Statista predicts that mobile app market revenues will reach $469 billion in 2022, according to Statista.
Mobile phones offer user-friendly services that are both useful for business and personal use. Businesses have embraced mobile apps because of the advances in technology, multi-camera support and faster, multithreaded processors.
Moreover, Users choose to use both iOS and Android-based marketplaces. Artificial intelligence (AI) is a popular theme in the mobile app market. This makes workflows easier.
Businesses can improve their customer service by using mobile applications. You can increase your client loyalty and retain more clients by providing your clients with a way to access data about your products, schedule appointments, track their orders, and track their order status.
Mobile apps allow you to cross-sell or upsell products and services. Clients can be provided with relevant details and offers by using mobile apps. Another benefit to mobile app development is the ability to gather client information.
Tracking the use of your app by clients allows you to learn about their preferences and needs. This data will help you improve your marketing strategy and promote your products or service.
Let’s talk about the most recent innovations in mobile app development. Now you understand how mobile apps have transformed different businesses.
Also read: How to Develop A Successful Mobile App?
Top Major Innovations in Mobile Application Development
Although there are many innovations in mobile app development, these ten main ones were chosen after thorough, fact-based research.
1. Mobile Wallets
Mobile wallets such as Samsung Pay, PhonePe, and Google Pay are very popular. The latest report predicts that mobile wallet transactions are predicted to reach $13.98 trillion in 2022. We expect that the market for mobile wallets will double this year.
Mobile transactions are becoming more popular among smartphone users. They are also dependent on apps for payment on connected wearables. In the future, every mobile app will need a mobile wallet.
In 2022, wallet integration will be a key feature in app development. Because we anticipate that mobile wallet transactions will rise significantly in the future.
2. Beacon Technology
Statista estimates that there were more than 220 billion users of mobile apps in 2021. This number is expected to rise in the future. Businesses are desperate to develop their own apps, as many people use them every day. It can be difficult to know where to start since there are so many options.
One of the most exciting technologies in mobile app development is beacon technology. This technology allows businesses to send important messages and notifications to clients based on their location. This technology can be used by a retail shop to inform nearby customers about new deals and discounts.
Beacon technology can be a valuable tool. It is expected that businesses that can benefit from its use will be well-positioned in the future. According to the Statista report, the market for beacon technology is growing at a compound annual rate of 59.8%. In 2026, the market will be worth $56.6 billion.
3. Predictive Analytics
This is yet another breakthrough in the mobile app development industry. Predictive analytics uses data to predict future events. It supports technology for data mining and artificial intelligence. Netflix is a tech giant that has supported predictive analytics for many years.
Predictive analytics has become more common in many mobile apps this year. The primary purpose is to improve an app’s UI/UX. In addition, OTT and eCommerce platforms also use it as they use client data to give information about clients’ likes, dislikes, and habits This technology also helps to tailor product recommendations.
Predictive analytics is a way for organizations to benefit from customer data. It can identify notifications that have a great response, tailor the user experience and recognize pages with low client retention rates.
According to a statistical report, 80% of clients can buy from an online shop that uses predictive analytics to personalize their shopping experience. This technology has also helped many online platforms increase their revenue by 35%.
4. Super Apps
Mobile app development companies have changed their approach to one app and one purpose. Organizations are now moving away from single-purpose apps and towards multi-purpose apps. These apps are called “Super Apps”.
Facebook is more than a social network. We’ve seen this. It currently offers marketplaces through which you can purchase or sell products. You can also make payments to Amazon and pay your bills, in addition to online shopping.
Everyone wants convenience. Super apps are one of many innovations in mobile app development that we should be looking forward to in this year’s industry.
5. P2P Mobile Apps
Another innovation in mobile app development is the P2P mobile app. According to eMarketer, the projected value of P2P mobile payments transactions will exceed $612.23 trillion by 2023. These apps have a lot of potentials.
Because of their ease of use, P2P mobile apps have become very popular with both individuals and businesses. Sellers and buyers can both pay quickly and get paid straight into their accounts. These are just a few examples of P2P mobile apps you will see this year:
- Cryptocurrency wallets
- Social hubs that offer integrated payment features
- Applications that use banks as payment parties in P2P
- Providers who are self-reliant and provide their own payment systems
- Mobile operating systems that include integrated payment systems such as Apple Pay, Samsung Pay, Google Pay, and Samsung Pay.
6. Instant Apps
Instant apps may not have been around a while ago. You will see an increase this year in the development and use of Android Instant Apps. Android Studio allows developers to quickly create apps that enhance app discovery. To test the app, users simply need to click the “try it now” button.
Instant applications are not a complete version of an app because of their size restrictions. We expect these restrictions to change in the near future.
App users expect better experiences, so allowing them to test an app before installing it is a smart idea. You must have an instant version if you plan to build Android apps in the coming year.
7. Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) was a game changer last year. FaceApp and MyHeritageApp have been huge successes. These apps were a huge success because of their realistic animations.
We found that Google Maps has new features, including those mentioned above, that utilize AI to enhance the user experience. One feature that allows AR navigation in large indoor spaces is Live View. Google uses artificial intelligence to optimize directions and recommend carbon-intensive routes for lower fuel consumption.
AI and ML (Machine Learning), have been among the most popular innovations in recent years. These technologies will see an increase in popularity this year and beyond.
Businesses must incorporate AI and ML into their mobile app development plans this year, as they offer many benefits to businesses that will help them improve their operations and better serve clients.
8. 5G Technology
5G technology has been a recent innovation in mobile app development. This wireless network is very popular across all industries. 5G represents the rise in excellent connectivity practices, which provide mobile apps with valuable features and purposes without affecting their functionality. This technology can be used to enhance your app development process.
The next-generation wireless technology is 100 times faster than 4G LTE. It offers great opportunities for app development. Businesses can also use 5G to create engaging AR/VR experiences, offer clients real-time analytics and data, and increase their efficiency in their operations.
As 5G technology becomes more popular, we can expect to see more innovative and transformative 5G-enabled applications. Businesses that want to move forward in the coming year will need to stay informed about this technology trend.
For many years, wearable technology has been a popular trend. It is not a breakthrough as we have already seen fitness bands, fitness trackers, and smartwatches. Wearables will offer more opportunities for success this year.
Wearables are a constant source of innovation that will revolutionize mobile app development. For example, Apple spoke highly of the app-wearable integration at WWDC 2019.
WatchOS 6 brings the App Store to Apple Watch. Independent apps are now being created, especially for these devices. This has created a lot of opportunities for app resellers and content creators.
We expect to see more wearable-based mobile apps this year. The ability to download multiple apps directly from smartwatches, fitness trackers, or other trackers will allow users.
10. Blockchain Technology
Blockchain technology was discovered during the cryptocurrency boom. But, this technology has advanced a lot and can be applied in many areas. It is rapidly developing and we predict that it will generate 20 billion in revenue by 2024.
Mobile app development is a key function of blockchain. These days, decentralized apps are very much in demand. More than 80,000,000 blockchain wallet owners are active, with mobile wallets being the most popular.
Blockchain technology can also be used in currency converters to secure digital identity, track digital assets and keep track of loyalty program status.
This innovation is growing in popularity with anti-piracy software tools, tools to moderate elections, BaaS (Blockchain as a Service) platforms, and intelligent contracts in 2022. This technology can also be used in mobile payment and mobile commerce applications for fraud prevention.
Future of Mobile App Development
Each year, technological advancements continue to evolve and hit the shelves. A wide range of technologies such as AI, ML and 5G, VR, Wearables. Beacon, IoT, Blockchain, Super Apps, Instant Apps, etc., is revolutionizing the mobile app development industry. They also offer many new features for app developers.
To deliver innovative and feature-rich apps, it is important to stay current with mobile app development trends. This is essential to a successful launch of a mobile app. To make your app idea a reality, you should search for reliable partners in mobile app development.