The key to mobile app success is retention, not acquisition. While first downloads are impressive, to grow, manufacturers want users to keep to the keys their own apps.
While the concept is not difficult to understand, I find that a business’s original instinct is often for more users. The acquisition is always a goal, but it is time to make the change to focusing on retention.
But along with this, I’ve found existing customers tend to invest more, which is the reason why raising customer retention efforts may ultimately improve your profits.
Ideas to Drive Mobile App Retention Rates
Retaining customers is about getting them engaged and keeping them engaged. From onboarding to post-purchase, you will need to keep your mobile app users interested throughout their trip. Begin with these strategies:
- Produce a minimal barrier to entry. Your cell program should appeal to even the least tech-savvy clients. Your onboarding process has to be smooth, simple and powerful enough to make sure users understand your mobile program well enough to continue using it. What happens to mobile program designs that concentrate too much on complicated features that only a small portion of customers utilize? Churn. Begin with a simple, easy-to-navigate app so you can compete successfully in your business and focus on client retention.
- Boost personalization. Today’s mobile program users have evolving expectations, and your task is to determine what they may be and subsequently produce a carefully tailored experience for each user. One-on-one marketing first requires a foundation of analysis. Aim to know your customers’ real-world characteristics, behaviors, likes, dislikes and actions. Where are they receptive and accessible? How do they want to receive product recommendations? How can they contact customer services? Research their station preferences, whether they’re in-app texts, messaging, emails or push notifications.
- Insert community integration. With a few exceptions, I have found that cellular program users need a community space, not a solo experience. Think about integrating features like forums, maps, check-ins, events and the ability to share photos, videos or podcasts to help users connect through the app’s virtual community.
- Provide five-star client service. Among the most important factors driving customer repurchase or recommendations is client services. Providing superior help pre-purchase and post-purchase — or even just fielding questions in a timely and helpful fashion — may significantly improve customer loyalty. Ensure that your customer service hits all touchpoints and provides multiple channels, from live chat and email to texting and telephone, to appeal to many different customers’ preferred methods.
- Get specific. By grouping users based on the frequency, recency and monetary value of the activities, or based on psychographics (e.g., values, interests, attitudes, personality traits and lifestyles), you can better target your marketing into the”why” that arouses the”who.”
- Reward loyal customers. Your very best brand champions aren’t just buying more often and spending more; they are advocating for you. Run campaigns that show them you care and appreciate them. Fantastic loyalty programs may also convert one-off shoppers into repeat clients.
- Learn from your data. Though analytics comes into play with customer acquisition, retention necessitates more data-driven marketing. As you can not improve what you can not measure, your user experience will not get better for those who do not make modifications to satisfy your audience. Consolidating your advertising technology (martech) will help you process large quantities of data faster, making your investigation efficient and insightful, which, in turn, will help make your advertising more effective.
Reallocate a number of your marketing budget from customer acquisition to customer retention. By zeroing in on high-value customers and improving your user experience, you can put the focus on retention and increase your Mobile app success.