Blockchain is often associated with Bitcoin and another cryptocurrency, but it also has many other applications. Blockchain can be used to verify the transactions of both parties and create a permanent public record. This has a wide impact on all business areas.
The future of digital marketing and advertising is being disrupted by blockchain. These changes will level the playing field, allowing smaller companies to have equal access to consumers as larger businesses.
These are seven ways Blockchain can improve digital marketing and advertising.
You Can Improve Security
Data security This is a major concern for anyone who sells or buys online. Everybody wonders if they have been exposed to financial or identity information in the wake of frequent data breaches.
Blockchain makes transactions transparent and verifiable while keeping the identities of those involved secret. You’ll be able to provide better security for all transactions while keeping everyone anonymous.
Buy Ads Without Middlemen
You want your business to ensure that ads purchased are placed on high-quality websites and are targeted at the people you are interested in. Google is a trusted company that has both the reputation and the ability to deliver results. It builds trust in the process.
Blockchain allows you to bypass the ad networks completely. You won’t need to trust a third party such as Google to verify users. Both companies that place ads and those who have space can work seamlessly together.
Companies can get better quality consumer information
People want control over their personal data and are tired of being redirected to Company A by suddenly receiving ads from Company B, Company E, or Company D.
Blockchain will allow customers to charge for their contact data and ensure that only those companies receive it. Although it may sound negative for business, it is actually great. Instead of spending money on uninterested individuals, you will get accurate, targeted information from people who are interested in your company.
Small companies will have a much easier time building trust
It can be difficult for small businesses to stand out from the crowd, especially when there are already established players in your field. Consumers are often skeptical of new businesses and they don’t want to be hawked low-quality products online.
Blockchain will allow reputable businesses to quickly build trust no matter how small or large they may be. It will be possible to show everyone every step of the supply chain and prove where your products came from. Customers will know exactly what you offer and will be more likely to purchase from you than other companies.
Blockchain allows you to accept alternate payment
Accepting Bitcoin and other cryptocurrencies is not yet mainstream, but it may soon. This type of payment is transparent because blockchain makes it possible. Retailers will no longer have to worry about counterfeit checks, bad credit cards, and other chargeback issues.
Securer payments can help you save thousands of dollars each year on bank fees associated with fraud and chargebacks.
Avoid the Fake Factor
You can see that almost everything on the internet is either fake or misleading. Fake likes, fake followers, and fake products are all part of the scammers’ attempt to con people out of their hard-earned cash. This is why consumers distrust advertisements and why companies such as yours struggle to get a return on their marketing investment.
Blockchain will allow you to know if the ads you pay are reaching the right audience. Publishers will be your direct contact, and not untrustworthy third parties. Marketing will be more efficient and customers will trust your ads.
Are you looking for assistance with your marketing, even before blockchain was mainstream? Contact a top-rated company today.
Showcase your Social and Environmental Responsibility
Are you sourcing your supplies or products through socially or environmentally responsible sources? Consumers should be aware that they are willing to pay more for products and supplies that do not harm the environment or others.
Problem is, consumers, don’t know whether the companies making these claims are truthful. They can’t even see your supply chain. Blockchain makes it possible. You can quickly prove that they are wrong and no one can accuse of you cooperating in sweatshops or harming endangered animals.
Blockchain will make you stand out if you do things right.
Blockchain Benefits Business
Blockchain is the future for marketing and business, but it’s not a bad thing. It will allow small businesses to compete with larger corporations, lower costs, increase transparency, and trust consumers.