Marketing is changing dramatically thanks to big data technology. Marketers are increasingly exploring big data’s potential benefits as they seek to improve their branding strategies and outreach strategies. Big data has had a significant impact on email marketing. You can make the most out of your big data strategy by learning how to integrate data into email marketing.
How to use data to improve your email marketing strategy
Email marketing is one of the most trusted and reliable digital marketing tools available. This is because it works. According to a Direct Marketing Association study, email marketing has a return on investment of $44 per dollar. It is crucial for businesses to ensure that their email marketing campaigns are successful.
Email marketing can bring you even more value if you use data strategically. These are 10 key strategies to make email marketing successful with data analytics.
1. Always provide value
Value is content that educates, entertains, or both. You could use it as a blog post, insightful whitepaper, or just a quick tip. The reader should find it worthwhile. Email marketing campaigns that don’t provide value will fail.
This can be made easier by using big data. Data mining tools can be used to find out more about people’s challenges. To learn more about your customers’ pain points and to create content that addresses these, you can use data from different polls.
2. Keep it short and sweet
People are constantly being bombarded by information from all sources in this age of information overload. It is important that emails are easy to scan and digest. Keep your emails brief, sweet, and direct. Don’t waste time and get straight to the point.
3. Personalize your emails
Big data technology has enabled advances in personalization. AI technology can be used to personalize content and provide the best experience.
Email marketing is all about personalization. It is important to ensure that all emails are addressed to the correct recipient by name. You may have additional information. Include information about their company, such as location and pain points, in your email.
4. You can test different calls-to-action
Each email that you send should contain a call to action (CTA). It could be something as simple as “Download our eBook” or “Register for our upcoming webinar.” Your CTA should relate to the content that you provide and should clearly explain what the reader should do next.
CTAs will need to be tested, and data analytics tools are required. A number of email marketing platforms, including Hubspot and Aweber, have analytics interfaces that allow you to easily test various elements of your marketing funnels such as CTAs. These analytics interfaces can be used to optimize CTAs for maximum CTR and conversion rates.
5. Test different professional email signatures
Data analytics can also be used to test different email signatures. B2B marketers need a professional email signature. It is a great way to promote your company and increase awareness about products or services. It can drive traffic to your website and landing pages, too. Make sure you include links to social media profiles to allow people to connect with you via multiple channels.
6. Create timeless content
Timeless content refers to content that will still be relevant and valuable six months from now. This content is what you should include in your email marketing campaigns. This is evergreen content that will continue generating leads and sales long after the “send” button has been pressed.
Data mining tools can be used to locate the best content for your niche. SEO tools like SEMRush make it a lot simpler. They have advanced data analytics tools that can help you understand your data. This will allow you to create the best content possible for your email campaigns.
7. Use alt text for images
Alt-text refers to the text that appears after an image does not load. Screen readers can also read it, which is a tool for visually impaired people. Including alt text with your images is a great way for your emails to be more accessible and increase your deliverability rates.
Data mining tools are useful for finding the alt tags of similar images online. BeautifulSoup and Screaming Frog are data mining algorithms to find the alt tags of different images. These alt tags can be used in your content.
8. Test, test, test
Email marketing is all about experimentation. To find the best subject lines, calls to action, images and email templates for your audience, you must continually test them all. Only by testing can you optimize your campaigns to get the best results.
This is possible only with the data analytics interface built into your email marketing platform. Profit from it!
9. Pay attention to the details
Email marketing is all about the little things. All of these details can impact your open and click-through rate, from the subject line and “From” field to the layout and design of your email. Before you hit “send”, take the time to make sure that everything is in order.
10. Automate your email
Big data also makes it easy to automate your email marketing funnels. You can create triggered emails using specific actions your contacts take or don’t take with email automation. You can create an automatic welcome email for new subscribers, or a follow-up email for those who didn’t open the first email. Automating your emails will save you time and allow you to stay in touch with your customers and leads.
To help you achieve your email marketing goals, you can also hire Advertisers.
How to make big data email marketing made easy
Email marketing is an essential part of any B2B marketing strategy. Big data technology can help immensely. These strategies will ensure your campaigns are successful, and you generate the leads or sales you desire.