Many companies have found big data technology to be a valuable asset. Numerous companies use big data to improve their businesses in many areas. Marketing is one of the most successful areas for AI and data analytics.
Data-Driven Marketing is More Important than Ever
There is fierce competition in the marketplace. It is important to find ways to differentiate your business from others. To attract customers, your marketing strategy should be innovative and engaging. To retain customers, your product or service must be exceptional. Data-driven marketing strategies are a great way to retain customers.
Here are 9 ways you can market your business using big data tools to grow your customer base.
Exercise Search Engine Optimization
Modern SEO is dependent on big data. We have previously discussed the benefits of big data in SEO. Before you can develop a data-driven SEO strategy you need to understand the benefits.
You want as many people as possible to visit your website. To get maximum customer traffic, you must be at the top of a Google search engine page.
Search engine optimization is a key aspect of website building. You should use phrases and keywords that are most likely to be searched for by customers when creating a website. This is where big data can prove to be extremely helpful. To find the keywords that will make your campaign a success, you can use data mining tools.
A search engine will display your website as the top-clickable option if a word or group of words are entered in the same manner it appears on your website. Logfile analysis, natural variations of and other information that can be used to help website builders understand how search engines work on their websites. This will allow them to gather ideas and improve their SEO performance.
Create a Quality Website
In developing websites, big data is also a key component. You can also read our article using big data for website development.
Since the introduction of COVID 19 around the globe, which forced society into periods of quarantine, online shopping has become more popular than ever. Many people use the internet to find service providers and buy goods. It is essential that your website is up-to-date.
Top-quality websites are easy to use, easy to read, and informative. Your potential customers will quickly abandon your site if it is full of unnecessary information or difficult to find the right information. Crazy Egg, a data-driven analytics tool, can help you optimize your site.
Clear photographs should be taken of every angle of your product. Be specific about the product’s dimensions and colors, as well as any other pertinent details. However, keep it brief. Make it easy for clients to add items to their carts and provide payment options. Provide precise contact information for your company so customers can quickly reach you if they have questions.
Boost Sales with a Brand and Logo
The logos and branding of some of the most successful companies in the world are instantly recognizable, such as McDonald’s Golden Arches and Apple’s half-eaten fruits. People will often remember a symbol, but not a name. Therefore it is important to create a visual identity that customers can instantly associate with your company when they search for a product or service.
This is an area where big data can prove to be extremely useful. Canva is a data-driven design platform that allows you to create amazing website content.
Be a Social Butterfly
It is essential to have a social network presence. Approximately 70% of Americans have a Facebook, LinkedIn, or Instagram account. Without big data, you can’t afford to be a social media marketer.
Facebook allows you to advertise, create a store and connect with customers around the globe for free. A Facebook page can feature photos of your products as well as links to your YouTube channel or website. This is an essential tool for any business. You can be creative in your advertising and reach customers all over the globe by creating a YouTube channel dedicated to your company.
To optimize, automate, and improve your social media strategies, you will need data analytics tools such as Google Analytics or Hootsuite.
Develop an App
Many people prefer to use apps on their phones or tablets rather than browsing through websites. App development is possible using big data.
You will see your customers return to you for more if you create an app that is easy and quick to use. Apps make customers feel more connected to your company and help you be more visible.
Write a Blog
A blog can be a great way to attract visitors to your site. An entertaining and well-constructed blog will engage readers and encourage them to return to your site for more. Your blog may be shared by fans on social media or via email to their friends and family. Blogs can help you expand your customer base.
Ask Affiliates For Assistance
Influencers on YouTube and bloggers can make a huge difference in the sales of your product.
You can search social media sites such as YouTube to find people who use similar products to yours and ask them if you will include your wares on one of their videos. Let’s say you make paints and other art supplies. You could ask Moriah Elizabeth, an artist YouTuber, to promote your products in her videos. The influencer’s followers will want to purchase the products they idol uses. In return, the influencer can earn a percentage commission on sales through their link to your products.
Many top influencers have thousands of followers from all over the world. These people are known for selling out brands featured in YouTube videos.
Big data can be used to aid in your affiliate marketing strategy. Analytics properly can help you monitor and eliminate affiliate fraudsters.
Also read: How to Build a Successful BI Strategy
Be Seen Everywhere
To be successful, you need to be visible. Get your company out there. Advertise in newspapers and on television.
Although it might seem that you are spending too much, quality advertising can make a huge difference in your sales. Talk to a professional marketing company to learn how to best advertise your product visually, verbally, or aurally. You can have them help you create a catchy radio or television advertisement, or a full-page spread for your local newspaper.
Create Useful Merchandise and Be Generous with Freebies
Everybody loves a freebie. So, use some of your budgets for creating unique merchandise and giving away free samples.
You could have a stall set up at your local market if you sell food or drinks products. People will want to try your food and be more inclined to purchase it.
Hand out merchandise like pens and clothing at local businesses or at expos. You can wear branded clothing while out and about, or have your business livery printed onto your vehicle.
There are many ways to promote your business. Just make sure you grab the attention of the public. Ensure that your products or services live up to the hype.
Big Data is Vital to Modern Marketing
Big data is a vital part of the marketing industry. You need to make sure you are using it correctly in order to get the best bang for your buck.