Currently, there are over 600 million blogs on the internet today, yet only around 30 million of these blogs are still active. There are many reasons why blogs fail, and still more reasons bloggers give up the ghost on their endeavors. The primary reason is that bloggers become discouraged after putting in years of hard work without seeing much profit in return for their efforts. If you can relate, read about the one thing you can do to transform your blog into a money-making machine.
Lackluster Blog Income Isn’t (Totally) Your Fault
If you’re seeing pennies instead of piles of dollars from your blog, it isn’t entirely your fault. To explain, almost every blogging expert says that “lack of passion” is the top reason blogs fizzle out or don’t make enough money. You can probably vehemently argue with that. After all, if you started and nurtured a blog for years, you can testify that it took major chutzpah and determination to stick with it. So let’s put that myth aside for good.
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What’s the Real Culprit Behind Low-Earning Blogs
While you may have given up on your blog because of disappointing income, you probably still have the gumption to earn money from blogging. The primary culprit for poor earnings is that bloggers are typically targeting low-hanging fruit.
To explain, most bloggers start creating content about a subject they love or about something with which they have a lot of familiarity. There’s nothing wrong with that, and you should definitely be writing about a niche in something you have experience and knowledge about.
However, consider who is reading your blog. Nine times out of ten, the average net-surfer is reading your content. These are people with bills to pay, tables to put food on, and mortgages that strangle their budgets. In other words, the average viewer of your blog likely doesn’t have the disposable income to pay for your products, affiliate products, online courses, or services you provide.
Enter the Revolutionary Game-Changer
By now, you might be asking yourself, “Well, if the average visitor on my site isn’t willing to part with their money for products or services I offer, how do I make money?” In a few words: Switch to the business-to-business (B2B) model.
The business-to-business model is when one company sells to another company or vice versa. Pitching to other businesses instead of the mass public can pose a tremendous shift in your blog’s income-making potential. The reasons for this are many. The primary reason is that businesses have a lot more money to spend on resources, products, and services. Conversely, the work you put into marketing your blog on social media to soccer moms and college students is futile because this demographic simply doesn’t have disposable income to buy your offerings.
Alternatively, if you rework your offerings to appease businesses, you’ve just opened up your opportunities to make money from your blog ten-fold. B2B marketing is far more effective in bringing in the big bucks because these businesses have money, and their budget can pay you what you deserve.
How to Switch Your Blog to the B2B Model
Depending upon your niche, making the transition from B2C (business to consumer) to B2B model doesn’t have to be overwhelming. Firstly, you’ll have to reconsider your customer service approach. Make adjustments to sell to businesses rather than to consumers.
Next, you’ll need to start researching different businesses in your niche that are a good match for your offerings. To use an example, let’s say your blog is about personal finance and your service is selling financial consultations to average consumers. As a B2B model, you should start to look at personal finance businesses that can be better served with your expertise and consultations.
Finding businesses and wooing them to buy your products or services is made incredibly easier if you use sales intelligence software. These programs are designed to help you get information on companies and corporations so you know exactly who you are dealing with. Sales intelligence software providers can also assist you in keeping track of correspondence and communication exchanges between you and the companies to which you’ve pitched your services.
Also read: 10 Tips To Improve Blog Security
Final Thoughts About Boosting Your Blog’s Income
In truth, blogging is one of the best business ideas post-pandemic. It can be highly satisfying as well as helpful to others. Blogging can also be extremely lucrative – you just need to know how to leverage your content. Making the switch from selling to average consumers (B2C) to selling to other businesses is the one big shift that could potentially make you a handsome income.