7 Best White Label SEO Software for Startups & Agencies

A successful SEO strategy is crucial to driving business growth. It is a must, and research confirms this. Research shows that nearly 97% consumers wanting to learn more about local businesses begin their search online. However, despite this, 50% of business owners have reported having inaccurate information on the local search results.

If you’re aware of these points, it’s not a good idea to ignore SEO. Once we’re all in the same boat about this, you may be contemplating whether to build your own SEO strategy or choose white label SEO tools for agencies.

This blog will highlight the 7 best white label SEO software choices that you can use to enhance your agency’s offerings and ensure your customers are online and able to beat their competition, regardless of where they’re in the world. The blog will also outline the steps you need to follow before signing up for a white label SEO software.

7 Best White Label SEO Software for Agencies

1. SEMrush

SEMrush is one of the best white label SEO software for agencies because it comes with an agency Growth Kit for start-up agencies to collaborate via Client Portals, and conduct client reports. The reports can be automated to send to clients on a predetermined frequency.

Furthermore, SEMrush speeds up marketing content creation by using the SEO Content Writing Assistant and the SEO Content Template. Additionally, SEO Writing Assistant performs plagiarism detection and is crucial to help agencies unlock the potential of the AI marketing feature. SEO Content Templates outline the structure of marketing content that targets specific keywords.

Pros:

• Comprehensive all-in-one SEO platform (keywords, backlinks, content, ads).
• White-label reporting for clients.
• AI-powered content creation and optimization tools.
• Strong competitor research and site audit features.

Cons:

• Can be expensive for small agencies.
• Learning curve for beginners due to many features.
• Some advanced features only available in higher-tier plans

Also read: How White Label Link Building Services Benefit SEO Agencies

2. Ahrefs

What makes Ahrefs one of the top SEO companies that provide white label SEO software for agencies is the ability it allows agencies to provide customized client reports. Additionally, it comes with Content Explorer that can identify gaps in a company’s content strategy, helping your marketers brainstorm topics for your customers.

Ahrefs utilizes AI to simplify the content creation process. For example, the AI Content Helper provides tips about how to align the content search-related intention. AI Content Grader gives tips on how to improve your writing skills for marketing articles appear at the top of search results.

One of Ahrefs’ most distinctive features is that it has free Chrome, Firefox, and Safari extensions. This extension can provide valuable SEO information about the websites and pages your employees access, and enhance their marketing pieces by analyzing competitors.

Pros:

• Excellent backlink analysis and link-building tools.
• Strong competitor content research features.
• Customizable reports for clients.
• Accurate rank tracking and keyword research.

Cons:

• No full white-label dashboard (only reporting PDFs).
• Limited on-page SEO tools compared to SEMrush or Moz.
• Pricier for smaller agencies.

3. Moz Pro

Agencies should choose Moz Pro’s Large or Medium plans because these plans permit the creation of branded reports. In addition to keyword research, competitive research, and site monitoring, Moz Pro leverages AI to assist you in identifying website technical issues and offer keyword suggestions.

The Moz Pro AI will help you comprehend the motive behind every search. This helps ensure that marketing content for target-specific keywords has the information aligned that readers are searching for when they click on hyperlinks.

On-page Grader can also use AI to detect weaknesses, like the absence of headings, meta tags, or content structure.

Pros:

• Offers keyword research, site audits, and on-page optimization tools.
• Branded client reporting.
• Beginner-friendly interface.
• Helpful SEO community and resources.

Cons:

• Smaller backlink database than Ahrefs or SEMrush.
• Limited features for content marketing compared to competitors.
• Can be slower in data updates.

4. SE Ranking

SE Ranking provides an Agency Pack that provides customized client reporting, in addition to SEO’s core services, like ranking monitoring, competitive analysis, keyword research, and backlink monitoring.

This white label SEO software doesn’t miss out on the AI revolution. SE Ranking’s AI Writer streamlines content marketing by helping writers with more than 50,000 AI Words in the Agency Pack within the Pro pack and two million AI Words in the Agency Pack in the Business package. Plagiarism Checker ensures that the content that your marketing team creates is original and does not infringe copyright.

What makes SE Ranking particularly valuable to small businesses that cater to local businesses is the fact that it provides GBP, Facebook, Apple, and Bing profiles management, listing management across over a hundred directories, reviews management, and GBP Posts.

Pros:

• Affordable pricing for agencies.
• White-label dashboards and client reports.
• AI Writer for content creation.
• Local SEO tools included.
• Easy-to-use interface.

Cons:

• The backlink database is smaller than SEMrush/Ahrefs.
• Some advanced features may be less robust.
• Reporting customization slightly limited compared to SEMrush.

5. BrightLocal

BrightLocal is distinctive due to its adaptability. It can, for instance, be used solely for listing and provides users with access to Citation Builder, Active Sync, and GBP Post Scheduler. They also offer custom plans for agencies that require only two or three types of white-label reporting for clients.

What makes BrightLocal an example of one of the most effective white label SEO software options for agencies? It assists agencies in marketing increase their client base through its Local Search Grid that showcases areas that are not ranking well.

BrightLocal helps the process of collecting monitors, displaying, and getting reviews. Your marketing company gains insight into customer reviews and can write their reviews from one place without logging into customers’ accounts.

Pros:

• Excellent for local SEO agencies.
• Citation management and GBP (Google Business Profile) tracking.
• Review monitoring and reputation management.
• Easy-to-read local SEO reports for clients.

Cons:

• Limited global SEO features.
• Not ideal for content or backlink-focused SEO.
• Interface can feel basic compared to all-in-one platforms.

6. Plerdy

If your agency’s primary selling point is website optimization for SEO purposes, Plerdy could be the perfect white label SEO software.

Their website Heatmap Tool helps maximize user engagement by identifying areas on the site where users bounce, and ensuring that all crucial information is within their reach.

In terms of the primary SEO solutions, Plerdy offers an SEO Audit and SERP checker. The first one analyzes data on the site and pinpoints any missing keywords, while later analyzes competitor websites to enhance the business SEO.

Plerdy’s AI analyzes a vast amount of data to offer suggestions for improving UX and CRO. Plerdy meets the requirements of marketing agencies by providing customized reports for clients.

Pros:

• Combines SEO, UX, and CRO optimization.
• Heatmaps and behavior analytics included.
• AI-driven SEO recommendations.
• White-label reports available.

Cons:

• Newer tool, less established than SEMrush or Ahrefs.
• Some features may be overkill for small agencies.
• Limited backlink and keyword research capabilities.

7. Whitespark

One of the most notable features of Whitespark is that it categorizes keywords into groups, allowing companies to delve into the smallest details to design specifically targeted and pertinent marketing strategies.

This white label SEO software is useful for local agencies and companies because it monitors various locations within particular postal codes or zip codes in selected cities.

Pros:

• Excellent local SEO and citation management.
• Rank tracking and targeted keyword grouping.
• Helps agencies improve local search visibility.
• Affordable for small-to-medium agencies.

Cons:

• Focused only on local SEO, with limited global SEO tools.
• No full all-in-one SEO suite.
• Reporting and dashboards are less advanced than SEMrush/SE Ranking.

Also read: Top 10 SEO Reporting Software: Which One Is Right for You?

How I Selected the Best White Label SEO Software

I tested over 30 white label SEO software platforms for agencies before narrowing the list down to the top 7. These aren’t tools I just signed up for and explored once—I’ve personally used them for content audits, link building, rank tracking, and keyword analysis across hundreds of campaigns.

Here’s what I measured during testing:

1. Real-World Performance Under Client Loads

I evaluated how each platform handled 10+ simultaneous client accounts with different tracking requirements. Tools that slowed down or crashed during heavy use didn’t make the cut.

2. Data Accuracy Against Google Search Console

Every tool was cross-checked against Google Search Console (GSC) data for three months. Platforms with numbers consistently off by more than 15–20% were eliminated.

3. White-Label Flexibility

I assessed how much control you really get over branding. Can you use a custom domain? Remove all vendor logos? Customize report templates? The best white label SEO software gives you full brand ownership.

4. Ease of Client Onboarding

I tracked how long it took to set up a new client account, configure tracking, and generate the first report. Tools requiring more than 30 minutes of setup lost points.

5. Pricing vs. Value

I compared cost against features and performance. Some expensive white label SEO software justify their price; others charge a premium for basic features you can get elsewhere for half the cost.

Conclusion

If you require white label SEO software to track rank, web auditing, site auditing, or keyword research, these tools in the article below are a few of the top choices currently available.

If you need an all-in-one SEO tool, I recommend Semrush and SE Ranking. For local SEO purposes and rank boost, consider Moz Pro or BrightLocal, while Ahrefs offers keyword and backlink analysis services.

FAQs: White Label SEO Software