As many as 86% of businesses report content marketing is said to increase brand awareness 79% of respondents. 79% also believe it educates their audience and 75% use it for credibility and trust building. Over half of the respondents believe content marketing is a key component in generating revenue and sales. These results, based on a 2020 report from Content Marketing Institute and MarketingProfs highlight the immense potential of high-quality content marketing. Content writing tools benefits and maximize your results, your marketing team must be able to write well. It would take patience, time, and resources to improve the writing skills of your marketing team on an individual basis.
The right content writing tools can quickly improve the content marketing skills of your team, both individually and collectively. They provide instant feedback and offer revision suggestions and other useful features. The best tools will streamline your workflow and optimize the creation process. This will give your team more time to be creative and push their limits.
These are the 25 best content creation tools available today. Each one addresses a specific problem in the writing process.
Planning tools for content marketing writers
Planning tools encourage thoughtful research and organization. This will streamline your workflows and increase the flow of your marketing team’s writing.
1. Answer the Public
To generate detailed lists of keywords that could be valuable for a specific topic, you can use data from Google’s autocomplete search suggestions. For free, your marketing team can search for up to three times per day. Paid plans offer unlimited search and additional features like downloadable reports and data over time comparisons.
2. Google Trends
Another Google tool that can be used to create content in this (free). You can gauge interest in a topic by time and location. Or, you can look at insights into similar topics and queries people are searching for via Google. You can also find information about past and current trends.
3. HubSpot’s Blog Topic Generator
Do you struggle to convert keywords into engaging topics for your marketing team? The tool is free and allows users to input up to five nouns. It also returns five title suggestions. If they enter basic business information, it will return 250 titles.
4. Portent’s Content Idea Generator
This tool allows your marketing team to enter a keyword, cycle through as many title suggestions as they like, and finally find the right one. You can save the titles you like and tweet them to gauge interest.
Ideaflip is a great tool for remote brainstorming sessions. The subscription-based tool combines virtual sticky notes with a user-friendly dashboard that allows team members to work together in real-time to develop, vote on, and export content ideas.
Evernote is a great tool for organizing research materials and making them easily accessible. The tool syncs across multiple devices so that your teams have access to their notes at any time.
Feedly allows marketing teams to subscribe to a newsfeed of their choice to keep up to date on blogs, websites, YouTube channels, and other relevant information. You can either set up keyword alerts about core topics or alerts around your company name. This will allow you to gauge public interest on a regular basis.
This keyword tool makes finding new keywords and questions easy. Filter options include location, search volume, and competition level. Although it is not free, you can get free trial accounts for each account and choose from several pricing plans.
Trello lets groups organize multiple projects using shared lists and boards. They can also switch to a calendar view to quickly review deadlines and manage their time. They can switch to a calendar view for a quick review of deadlines and manage their schedules.
Tools for content marketers
These tools allow team members to create content more efficiently and effectively by allowing them to keep the words flowing throughout the writing phase.
10. Google Docs
This free online tool is among the most intuitive and versatile of all online writing platforms. It is easy to create a variety of content using numerous templates. You can also share documents with multiple people for collaboration.
This subscription-based writing tool was specifically created for content marketers who struggle with perfectionism. Your writer can set a word count and begin writing. Once they reach the word count, they will be able to go back and review what they have written. This allows for faster drafting and streamlines the team’s workflow.
12. Coschedules Headline Analyzer
This tool gives instant feedback to writers on how to optimize headlines based on clarity and conciseness. It also provides a score for each iteration, so they can choose the best.
Also read: Top 10 Safari Extensions for Writers
This tool is free and helps content teams write titles correctly by instantly converting headlines to a variety of styles including AP style, sentence cases, all uppercase, or lowercase, as well as a variety more.
Canva’s free and paid versions allow users to quickly create, share, and even modify charts and animated graphics that can be used in conjunction with written content. Visual content is crucial to improve readability and engagement.
15. Biteable Infographic Video Maker
You can quickly create animated or static infographics from templates or start from scratch. Upgrade to a paid plan for more features such as custom watermarks or higher-resolution photos
Editing tools for content marketing writers
These content writing tools allow for quick and efficient editing. This will ensure that there is no error left and that drafts are polished to their best.
This AI-based digital assistant for writing offers a variety of editing tools that are expert-level in one easy-to-use product. Apart from automatic grammar, spelling, and punctuation checking, the team member receives suggestions to improve word choice and clarity, eliminate passive voice, avoid inconsistencies, assess overall tone, and make other useful improvements.
Thesaurus.com is simple to use and offers a quick and easy way to find the right word to express your idea. It’s also free and available online so it’s easier to access than a printed thesaurus.
The in-browser editor allows you to easily copy text from WordPress, Microsoft Word, Google Docs, and other platforms without losing its formatting. It can be used by teams to convert plain text documents into the.html format.
Yoast is a WordPress plugin that reviews drafts for SEO friendliness and calculates the Flesch Reading Ease score in WordPress drafts. Revisions are easy with no need to copy and paste text between programs. You can also see where there is room for improvement at a glance.
Productivity tools for content marketing writers
These tools allow your content marketing team to concentrate on writing, which promotes better time management and streamlined workflows.
This free browser app is for content marketing writers who struggle to focus their attention while writing. It allows them to limit how much time they spend on distracting websites and social media platforms.
21. A Soft Murmur
Many writers find that instrumental and soft ambient music can help them focus better. This helps reduce drafting time and revision time, and for some, improves writing quality. A Soft Murmur, a free web-based tool that allows teams to create customized tracks that help them flow into writing better, is available for download.
Also read: 20 Effective Ways to Boost Your Productivity
Writers who have too many tabs can be a hindrance to their productivity. OneTab allows teams to easily compile all their tabs into one list that they can click through and share with others. This tool will also help to reduce the amount of memory used by laptop users.
TomatoTimer is a writing timer that allows teams to divide their writing time into twenty-five minutes of active work, interspersed with five- to ten-minute breaks. Regular breaks can prevent many health problems, including burnout and carpal tunnel syndrome. They also promote a healthier and more productive work ethic.
This time management tool optimizes productivity by analyzing how users spend time online and provides insights to help with better scheduling and organization.
Todoist’s task-tracking tool takes to-do lists up a notch to the next level and allows for the organization of multiple tasks in a single step. It makes it easy to keep track of progress and meet deadlines.
Last Line — Top content writing tools
All of the tools mentioned can be used to solve a problem, whether you need help proofreading or brainstorming topics. While all these tools are highly recommended, it is not recommended that all be used simultaneously by your team. It is crucial to strike a balance between using tools that are most relevant to your content team and not overwhelming them with too many content writing tools.