Many tactics can help you build a profitable e-commerce business. You can do a lot to increase your business, whether you’re selling niche products that are in high demand, working with influencers, or running a successful advertising campaign.
If you are not on the path to success, it is worth taking a moment to reflect on how you can improve your business.
Automation can help businesses improve and be more productive Automation can increase traffic to your website, make your sales funnel more consistent and productive, and help you nurture leads more effectively. This will allow you to concentrate on more human-centric tasks.
You should be able to see that small repetitive tasks, which are often tedious, are essential for a successful e-commerce business.
It takes time to complete tasks such as updating pricing data and product information on social media, updating emails, or updating pricing. These tasks are becoming more frequent as your business grows, which can lead to you and your team spending more time on them.
These tasks can be done quickly and easily without affecting your productivity or taking too much time. E-commerce automation is the answer. It is an easy solution for your business that can be implemented quickly and help you manage your repetitive tasks. This will increase your productivity and results.
Also read: 7 Tips To Improve Your B2B Commerce Growth
Before you switch to eCommerce automation, it is a good idea to do a time audit to see how your time is being used.
It’s possible to improve your business efficiency by identifying the areas where you spend the most time. The same goes for your employees. You can better delegate tasks so that you can work smarter.
You can do this by identifying the repetitive tasks so that you can determine which tasks you can outsource, delegate, or automate. The ultimate goal would be to make your business more profitable by spending more time on the most important things.
Spend a little time each day to examine where you are spending your time and how long each task takes. You can then separate your activities into high- and low-value ones.
It is important to concentrate on the areas that add the most value to your business and automate the tasks that are less valuable. Here are the top five ways that you can use automation for your e-commerce business.
1. Abandoned Cart Emails
Every e-commerce company should have an email marketing plan that includes lead generation and nurture. To maintain brand awareness and increase traffic to your website, you can send promotional emails to boost sales, send relevant information, and keep your business information current.
Modern email marketing software allows you to set up automated workflows that send messages around key dates and based on user activity. The abandoned cart email can be sent when a user abandons a product from their cart and leaves the site.
The email will contain the items in the user’s basket and a link to return to the checkout page to complete the purchase. This allows you to sell more items to users who have left the page.
2. Customer Feedback
You can convince your customers to buy from your eCommerce shop by getting testimonials and reviews from other customers. To collect customer feedback, you can use automated email marketing.
You can do this by using MailChimp to schedule or send automated messages after a purchase. Without having to search for them, you’ll eventually receive enough customer reviews on social media and review sites or comments on your website.
3. Inventory Management
Inventory management is one of the most tedious and time-consuming tasks for e-commerce companies. You can integrate your eCommerce store with Quickbooks to automate key tasks such as tracking purchase orders, updating stock numbers, and real-time valuations.
Requesting payments can be tedious, especially if you need to send a manual invoice to each customer. Automating invoices can be done with accounting or payment platforms. Automated Invoicing can be integrated easily with the right plugins. This will allow you to automate your invoices as well as your receipts.
5. Customer Service
Artificial intelligence is now a reality. While you don’t have to invest in fancy AI digital assistants, or virtual coaches, there are tools that can help you create a chatbot for your company without needing to code. The chatbot can be programmed to automate certain conversations and can respond to user clicks or commands.
This can be done by sharing with users a link that allows them to access frequently asked questions once certain keywords have been entered in the chatbot. Automated interactions may not always result in sales but they can be a great way to provide customer service and an assistant for every customer on your website.
You’ve only scratched the surface of what automation can do to your e-commerce store. Now you can think about how to best use it. Once you have a better understanding of automation, it is important to continue the momentum and find the right software and tools to maximize your eCommerce business and increase sales.