You’ve planned an amazing webinar about something that you are passionate about. How do you spread the word and get people to come to see what you have to offer? Here are some ideas to help you promote your webinar.
It’s possible to wait and see if people find it naturally, but that is unlikely.
These proven methods will help you promote the webinar and get more people to sign up, in addition to all your hard work in planning it.
Start with a landing page optimized for your needs.
To get people to sign up for your webinar promotion, they need somewhere to go. You should create an optimized landing page before you begin promoting.
- Provide detailed information about the topics you will be discussing and what they can learn (and what this can do to solve their problem).
- The webinar’s date and time
- Participants
- They can fill out a form to register
After you have created a landing page that is perfect, make sure the conversion path follows suit.
How do they sign up? Send them a thank-you page to confirm that they’ve saved their spot. If you’re interested, you can ask them questions.
Asking for their input shows that you care about them and increases the likelihood of them attending.
Also read: How SaaS Companies Can Increase Audience Engagement With Video Marketing
Bonus: Add valuable, registrant-confirmed content to your webinar to extend its duration without having to think about the topic!
You should not only send them a thank-you page but also a confirmation email with the date, time, and link to the webinar.
To automate this process, I recommend using GoToWebinar as your web hosting software. The HubSpot integration works perfectly if you are using HubSpot.
13 Super-Effective Ways to Promote Webinar
You are now ready to spread the word, having successfully constructed the conversion path.
It is up to you when you promote. Some prefer to promote at least one week before the webinar. I prefer to promote 2 weeks in advance. This gives me more time to pivot and test, if necessary.
Hosting several webinars will give you a better understanding of how fast it takes to reach potential registrants. You can also adjust your promotion time to make more sense.
1. Hello Bar
If you are unfamiliar with Hello Bar, one thing you should know is that it has proven to be very successful in increasing lead generation.
A hello bar typically appears across the top of your screen. If you have great web developers on your team, it can also appear from the bottom. It spans the entire width of your browser.
You can add a few sentences with a link to the page that you are trying to promote depending on the topic. It is worth trying to gauge how visitors respond.
2. Exit-Intent Popup
Similar to a hello-bar, an escape-intent can be intrusive but also increases lead generation. This should not be placed on every page of your website. Instead, it is a great place for testing.
When someone hovers their mouse beyond the website page, including a different tab or X in their browser window, an exit-intent will pop up.
They will take a moment to read your offer, then stop. This gives them another chance at conversion.
Note: To promote your webinar, ensure it appears on the right pages or articles. It should be visible where it makes sense for visitors to take the next step in their journey.
To reduce message repetition and potential irritation, you should make sure that your webinar is not visible to anyone who has already registered.
3. Teaser Video
Promotion does not have to be written!
A 1-2 minute video should be recorded describing your webinar and the topics you will cover. You can invite multiple presenters to participate if you are able.
Once you are done, upload the video to YouTube and share it on social media.
4. Webinar Listing Sites
You can promote your webinar on a variety of web-based listing sites. tellonline.org or webinarbase.com requires only a few steps to post your webinar on their websites for free.
5. Email Signature
This is super simple. You can add the link to the webinar landing page right to your email signature.
This is a great way for you to share the webinar’s news with people who are not on your regular email list, especially prospects.
6. Thank You Pages
When we think thank-you pages we often think of giving the contact the offer they have just completed the form for. But it doesn’t end there.
To keep them on your site longer, give them the next steps or action items. You want to ensure that the webinar promotion is both relevant and an appropriate next step for the conversion contact.
If you host a webinar about publishing content on social media and your contact has just downloaded an ebook about email marketing, it might not make sense to promote the webinar on the thank you page for that offer.
Also read: How to Improve Your Personal SEO Ranking
7. Bottom Blog/Internal Blog CTA
You may have blog articles on a topic similar to the webinar you are promoting.
You can add links to the webinar page to your articles. To capture your readers from the beginning of your posts, you can place the CTA in the body of the post.
8. Write A Blog
You can also create blog CTAs and write a blog article to promote your webinar. Like the landing page, be sure to include all the important information and reasons why people should attend.
Next, publish your blog and promote it on social media. This will increase the reach of your subscribers.
9. Lead Magnet
A well-thought-out lead magnet will help you place the webinar at your website’s forefront. Digital Marketer defines a lead magnet as “an irresistible lure offering a certain amount of value to prospects in return for their contact details.”
When you are considering implementing a lead-generation tool on your website, ensure that the offer is concise, relevant, and useful. Lead magnets that are too long or complex will not convert well.
A lead magnet should normally deliver value within 5 minutes of the contact filling in the form. If possible, I recommend pairing the webinar to something they can immediately access, such as a 1-page “tips and tricks” document or another resource they can use while they wait for the webinar day.
10. Email Workflow
It takes some trial and error to get an email workflow that works. My team created a baseline strategy to promote webinars after conducting research and testing a variety of email types. You can modify it to suit your email list.
2 Weeks Before: The First Invitation
The email should be similar to the landing page. It will let your recipients know that you are hosting a webinar and give them away to register.
1 Day Before: The Reminder
You can split this email into two emails, one to people who clicked on your email but didn’t register and another to people who didn’t click on your email at all. The emails should remind the recipients of the webinar and ask them for feedback. To ask for their reasons, I prefer to create a separate landing site that they can link to in my emails. Perhaps they don’t have the time or day that works for them or aren’t interested in this topic. You can use this feedback to help you plan your next webinar, regardless of the reason.
1 Week Before: Second Reminder (optional).
This email might seem a bit too much for some contact lists (after 2 emails, they have probably made their decision), but it is always worth testing if it seems like it could be possible.
1-2 Days After: Thank You Email
This email may be the most important in the workflow, aside from the initial invitation. This email can be broken up into two separate emails.
- Registrants: Even if they did not attend the webinar, send it to your registrants. You don’t need to ask them to fill out any form in order to get access to the recording. They already signed up for it when they registered. Ask them to share the link with their friends and coworkers. You can find out more at
- Non-Registrants: This gives people who did not register the chance to view the recorded version. This allows them to view the recorded webinar at their leisure if they are unable to attend the webinar or have not registered. You can give them the link to the landing page you will create for the recording, so they can measure and record conversions.
Also read: 12 Recruiting KPIs to Measure Your Organization Success
11. Social Media
Although social media seems obvious, it is often overlooked. You may get a lot of traffic if you have a large following.
Use LinkedIn to post on your page, your company page, and in relevant group pages
Paid social ads can be a great way of increasing awareness if you are not yet there. LinkedIn, Facebook, and Twitter all offer paid options. It’s a good idea to research your target audience and find out where they hang out.
12. Other Speakers
If you are hosting the webinar together with someone or more people, make sure they leverage their networks or followings.
Write a blog or post it on your social media channels. You will receive more registrations if you share the webinar with as many people as possible.
13. Paid Social Ads
Paid ads on social media are another tactic impact uses to promote its webinars.
Facebook and LinkedIn both offer comprehensive advertising platforms that allow you to reach new people, retarget visitors from the past, or use their targeting capabilities to help you target specific audiences.
Things to Remember About Promote Webinar
It’s easy for people to forget important details when they are busy planning, launching, and marketing their webinars. These are some things to keep in mind:
- A landing page optimized for registration with an easy-to-use interface.
- Promote your webinar at least two weeks in advance.
- Ask for feedback about why certain people might not be able to attend.
- Retest and test. Find out which tactics are most effective for your webinars.
- Record the webinar to send to your registrants afterward. You can also continue to promote it as long as it is relevant.
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