Customers are important in every business. However, in real estate, every client is worth their weight in gold, as realtors only make money if they successfully sell properties. Thus, real estate agents must make every effort to find clients, as well as maintain a good relationship with them.
To do this, there are many strategies that realtors can adopt. However, all strategies are different. Some of them show excellent results but may be too expensive. Thus, everyone strives to find a middle ground in terms of the result, as well as the cost.
One such strategy that realtors should explore is SMS text marketing. It serves very well for various purposes, in particular, finding potential customers, as well as building good relationships with them.
We will talk about why such a strategy is the most attractive, as well as beneficial for real estate professionals.
How does it work?
If we take email marketing, for example, then specialists send emails both to potential and loyal customers with various news, promotional offers, useful information, and much more. Text message marketing for real estate works in the same way, only real estate agents send offers and information relevant to buying property.
The main difference is in the length of the message. Emails can be either short or long. Most often, marketers send information-rich emails to customers. However, customers receive a lot of such emails. Thus, standing out from the crowd becomes a challenge. By sending short text messages, realtors can offer clients valuable information without the fluff.
Using an effective text marketing platform, realtors can send information to clients in huge quantities. In addition, there is a great opportunity to set the time and date of sending, which allows specialists to analyze the effectiveness of a marketing campaign.
Text messages can be used for a variety of purposes. Specialists can send interested clients new listings that fit their budget, make appointments and reminders, report on various events that help buyers get valuable information about buying a property, and much more.
Other than that, it’s a great way to collect information about both potential and existing customers who haven’t made a purchase yet.
Collection of information for the client base
Knowing basic information about clients as well as their needs allows specialists to offer the best services. However, it is also important to find an individual approach to both potential and loyal buyers.
This strategy allows specialists to get all the necessary information about clients. An effective SMS marketing service also allows realtors to collect missing information. For example, you might have all the contact details of a client, but the only thing you might be missing is a phone number. Once you have a phone number, you can quickly include a new contact in your new or existing marketing campaign.
In addition, if you have a phone number, then you can simply start a conversation with a client to identify their needs. Using SMS for real estate marketing, you can quickly and concisely get all the information you need. This will allow you to start working on finding the right accommodation for the client.
Fast communication with clients
It may take days before your client sees an email from you. This does not help you to quickly establish contact and also start looking for affordable property options for the client. SMS allows you to quickly report any information, as well as receive it. You can send ready-made offers, arrange meetings, remind about them, provide additional information about the deal, and much more.
Text messages are short. Customers can quickly read them because the phone is always at hand. They also don’t have to put much effort to answer them. Everything is fast, short, and to the point.
The most preferred communication method for customers
Few people answer phone calls from unknown numbers. People begin to think that this is some kind of marketer who will force them to buy something. In addition, there is a huge number of phone scammers out there. Thus, it is the least efficient way of communication.
Email is constantly overflowing with promotional offers, newsletters, companies’ news, and more. A huge number of electronic messages often fall into the category of spam, and never reach the recipient.
Thus, contacting customers via SMS is the most effective way. The phone is always somewhere nearby. In addition, everyone constantly checks notifications, which allows them to see a text message from a real estate agent.
Text messaging automation
If you have a large list of clients you want to contact, manually sending SMS to each client is a waste of time. Modern tools offer the convenience of automating tasks. For example, you have twenty potential clients that you want to make first contact with, and another twenty clients that you want to inform about a new listing that might be of interest to them.
Using SMS platforms, you can send all forty messages in a few minutes and continue your work. You can create various marketing campaigns and save them for future text mailings. It’s fast, efficient, and convenient.
By sending messages to all the clients you want to contact at once, you will have time to get on with other important tasks. You will be able to find other ways to attract potential customers. You will also have time to publish new posts on your social networks, which is now a productive way to attract customers.
In addition, you will be able to devote enough time to finding more suitable property options for each client. Once you have identified the needs, you will have time to conduct a qualitative analysis of each property and send listing information to clients you already work with.
Against the background of many marketing strategies, SMS marketing is the most effective and also profitable solution for real estate agencies. Modern tools allow you to create numerous SMS marketing campaigns that can be automated. In addition, compared to emails and phone calls, text messages are the most preferred communication method for clients today. Thus, text message marketing is the best shot for realtors.