Software Development

What is the Role of AR in Business Applications

AR in Business Applications

Augmented reality is no longer a sci-fi movie idea. It has been scientifically confirmed. AR technology is relevant in everyday life. AR technology has been around longer than we realize.

This technology dates back to the 60s, despite what you may think. However, AR is a promising commercial commodity. This is evident by the recent advances in augmented reality as well as the inflow of money into this field.

Statista projects that AR/VR spending will reach 18.8 Billion U.S. Dollars by 2020.

What is Augmented Reality?

Augmented reality (AR), a form of interactive real-world experience, is where objects in real-world environments are enhanced with computer-generated perceptual data.

Augmented reality enhances images you see through a mobile device, a webcam, or other means by providing virtual information about the image. You can use this information in text, infographics, or videos.

Also read: Augmented Advertising: Could The Next Trend in Marketing be Built on Dynamic AR Ads?

Augmented Reality has many benefits for businesses

Modern businesses have new opportunities with AR. Each enterprise has the same goal: to win clients who use their products or services. Businesses must use the most innovative technologies to educate customers about their products.

This technology is unique and easily identifiable, and it allows you to amaze your customers and draw them to your brand. Interactivity with your brand can result in a greater level of engagement, faster conversion, and multiply sales.

Snapchat is the best example of AR turning around a business. Snapchat is a social media app that efficiently uses AR by constantly updating filter/lens effects. Snapchat’s AR uses to make it fun for users to create imaginative and unique environments.

1. Think Beyond Traditional Mobile App Development

AR allows companies to go beyond traditional mobile application development. AR can help your app stand out in a sea of other mobile apps.

Let’s look at real estate app development. An AR app can display the property’s image and floor plan, but a conventional mobile app cannot show more than the property image.

2. Time-Saving and Enhanced User Experience

Augmented Reality apps give consumers the ability to make smart purchasing decisions from anywhere, anytime.

Let’s say you are searching for a property. There are many ways to go traditional if you’re looking for a property. First, find a broker that will take you through multiple site visits. This can be very time-consuming. This is why so many people prefer to use a mobile app.

You can view the images and explore the features and choose the ones that interest you. AR-enabled applications are here to help. It’s possible to view the entire property 360 degrees before you actually go there to make a shortlist. It saves you a lot of time.

AR integration into mobile app development offers multiple benefits.

3. Increase Your Sales

No force can stop your app from landing on the smartphone of a user if it offers products or services that have real-life experiences. Your business will find a new audience with an exceptional app experience. This can lead to high conversion rates and sales.

4. Create your brand

Augmented Reality Apps can engage users more effectively. Your ideas can be transformed into a digital image that overlays with reality. The digital age is here and the best technology will enhance customer experience and build brand perception.

Applications of Augmented Reality

1. Retail

Augmented Reality offers a wide range of possibilities in retail. The primary retailer must decide whether they want to use an AR app in-store or outside-of-store. AR will be available to customers in-store.

Harley Davidson, for example, developed an AR app that customers can use in-store. The app allows the user to customize their bike. Your users can have AR experiences in their own homes, so they don’t need to travel.

2. Real Estate

Mobile apps are the most popular platform for buyers and renters looking to buy or rent a home. The Integration of AR and mobile apps has many benefits for real estate. Customers can find their dream homes by using this unique method. It’s a great tool for builders. Clients can see the potential design of their new home through these images and blueprints.

3. Interior Design

AR-powered interior design apps can help you make the right furniture selections or get a feel for the space. The IKEA Place AR application is a well-known example of this type of app.

4. Tourism

The technology industry is moving quickly. Agents can now offer potential tourists an immersive experience with AR travel brands.

Popular AR-Based Business Applications

1. IKEA Place

IKEA Place, an AR-based app that is available for Android and iPhone, is popular. It focuses on interior design. The furniture retailer allows customers to view how a specific furniture product looks in their own home.

The app will show you the floor plan so that you can see what items go where. You can drag-and-drop items and see different colors to help you shop for interiors with IKEA.

2. Google Lens

This AR app is available for both iOS and Android users. Google Lens improves search results by using its scanning feature. Instead of typing a text query, simply open the app and point at the object to find out more. Google Lens algorithm will automatically identify and store the object.

Google Lens will also show you where to purchase the object if it’s available online. This is why visual search optimization is so important in your SEO strategy.

Also read: How to Start Monetization A Website and Mobile App

3. Augment

Augment is an AR-based app for home goods that is a leader in the market. This app is for eCommerce retailers who can use it to create augmented images. Augment allows retailers to increase sales, conversions, efficiency, and profits. Augment is a mobile app that drives “field sales”, which are pop-up shops and farmer’s markets as well as event sales and other temporary physical retail ventures.

4. Wanna Kicks

It’s an AR app exclusive to iOS users. The site (wanna has reinvented itself and created an AR-based app that is perfect for sneaker lovers. Wanna Kicks literally puts footwear on your feet. You can see the look from 360 degrees.

Last Line

A wide range of AR-enabled devices will be available in the next few years. AR/VR is a significant advancement in scale and speed. We expect to see more innovations and enhanced experiences in this area.

Written by
Aiden Nathan

Aiden Nathan is vice growth manager of The Tech Trend. He is passionate about the applying cutting edge technology to operate the built environment more sustainably.

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