When it comes to attracting your audience and keeping them engaged, videos are extremely beneficial.
Today, video has emerged as the most popular content format, surpassing all other types of content.
According to Statista, the rising popularity of videos can be gauged from the fact that over 500 hours of video content were published every hour on YouTube alone in February 2020. That’s over 300,000 hours of content.
Amid this large volume of video production, marketers can take a simple approach to improve their video content’s engagement rate. Here, we are talking about adding subtitles to your videos.
6 Advantages of using an automatic subtitle generator
In an effort to understand what is the motivation behind using subtitles, the Office of Communications (Ofcom), the regulatory body for UK television broadcasting, conducted research and reached a conclusion — “subtitles were regarded as generally very effective in making programs understood”.
While marketers often overlook the notion of adding subtitles to their brand videos, subtitles are useful for much more than just presenting a video’s speech or discussion.
Today, we will look at the six amazing benefits of using an automatic subtitle generator.
Also read: How SMBs Can Utilize Video Marketing to Increase Their Revenue
1. Clarify industry jargon and technical vocabulary
Subtitles can be extremely helpful for clarifying certain topics, including technical language, industry jargon, or brand-specific terms. It comes in handy when watching shows that aren’t about everyday issues.
Consider a YouTube video that covers an unusual topic that is filled with industry-specific terms or a documentary series featuring unusual location names.
In this case, if your audience doesn’t recognize or understand most of what’s being uttered, it would be difficult for them to get accustomed to the plot and the story behind it.
Subtitles can provide the necessary clarity for viewers, allowing them to learn from what they’re viewing.
Using an automatic subtitle generator, you may add captions to video for making certain abbreviations and specific names clear enough for listeners to understand. This can be especially helpful if your intended audience is unfamiliar with your field.
By presenting your video content with an auditory and visual stimulus, you can help your audience recognize key information more quickly.
2. Expand your reach
One of the other major advantages that subtitles can offer is that it improves your video content’s accessibility.
Did you know that only about 20% of the world’s population speaks English?
That implies if you are not using a subtitle generator, you are giving up on an opportunity to expand your reach to a global audience.
As a business, if you do not add subtitles to your videos, you tend to lose out on potential customers, viewers, and advocates.
Viewers really appreciate it when content creators use an automatic subtitle generator to translate their spoken language through subtitles. Subtitles are key to any form of video content sharing platform.
Talking about accessibility, any person, including those with hearing impairment, can access your YouTube or Facebook videos and understand the message that is being conveyed.
Subtitles add an extra edge to your content that allows people to experience your content similar to those who actually listen to what is being said.
3. Improve user interaction and experience
Now, this one is a no-brainer.
Adding subtitles to your video content is highly probable to improve your video’s engagement numbers. Just take a look at the following statistics to comprehend the important role that subtitles play in making your videos more functional from a brand reach perspective:
Adding subtitles to your video has been seen to increase Facebook view time by 12%.
A study indicated that when subtitles are available, viewers were 80% more likely to stick around with a video till the finish. This alone results in a 40% increase in views as compared to videos with no subtitles or captions at all.
Did you know that almost 85 percent of videos on Facebook are watched on mute? In this scenario, the only way to convey your brand’s message to your audience is to add subtitles using an automatic subtitle generator.
Let’s get it straight!
If your video content has the subtitle element in it, it can help resonate with a wider range of audiences, even when they don’t turn on their video volume. When your viewers can get access to your message this easily, it eventually improves the chances of your video making an impact.
4. Improve your search engine ranking with subtitles
Having appropriate subtitles in your video content can significantly help your content to rank higher in search engine results.
Of course, your video quality should be top-notch in order to beat the competition. However, even if the video quality is average, adding subtitles to your video can make all the difference.
If you don’t know already, YouTube is not merely a video uploading website. It is, in fact, the second-largest search engine in the world, next to Google.
As a result, it is quite obvious that you should put in the groundwork to make your video content more accessible.
One of the easiest and proven ways to achieve accessibility is to add subtitles to your video. It would ensure that your content is more discoverable, which in turn, would improve your search engine optimization.
As your video becomes more discoverable, YouTube’s crawlers will present your content in front of an interested audience. And if more viewers spend time watching your content, it is a given that your SEO rank will improve.
Now you may ask how YouTube recognizes whether a particular video is relevant for a specific class of audience. Well, Google (YouTube’s parent company) uses web spiders called Google bots that help to index pages on a regular basis. However, there’s a catch.
Google bots can’t see videos or hear music. They can access only the text present in the video.; This is where text sections, such as the keywords, title, description, and calls-to-actions, come to your rescue.
As you can imagine, adding subtitles to your video can expand its discoverability.
Also, it improves the scope of keywords placed in a video. It ensures that your content is being indexed even for keywords that weren’t originally used in your titles or descriptions.
5. Facilitate controlled viewing in sound-sensitive environments
One of the biggest advantages of subtitles is that they allow the audience to enjoy your content even in locations where the audio quality is poor.
Also, people might be stuck in places with a “Maintain Silence” board hanging above their heads.
In such scenarios, subtitles can help the viewer fully comprehend what’s being said in the video.
For example, while researching something in a library, researchers can search something on YouTube and then watch the video’s subtitles to understand concepts without turning up the video’s volume.
Considering this situation, if your video doesn’t have subtitles, not only your viewers will not be able to understand your material but also you would miss out on potential viewership.
Also read: Top 10 Green Screen Software for Video Editing
6. Aid comprehension and learning
Let’s be honest!
Not all videos are made for entertainment purposes. A majority of videos are used as a means of education. It is being claimed by experts that adding subtitles to a video can improve the learning experience.
It is a given that the learning process is at its most effective levels when done in one’s native language. If your brand develops educational video content, you cannot ignore the concept of adding subtitles to your videos.
Since subtitles provide your videos with a text component in addition to audio-visual content, it assists your audience in fully comprehending and grasping the content’s message. It goes without saying that your viewers can learn more effectively. Also, adding subtitles would ensure that they would watch the video all the way through the end.
If you are unfamiliar with the recent developments in language learning, here is an amazing example.
The world’s most popular video streaming platform, Netflix has recently released a Google Chrome plugin, called ‘Learning Languages with Netflix’. It allows viewers to understand foreign language films as the plug-in generates subtitles for movies in the viewer’s native language. Now, that’s impressive.
Final word
We assume that you have already gotten started with a video marketing strategy for your brand. If you haven’t already, you are surely missing out on an immense opportunity.
The importance of promotional video for your business is inevitable. But at the same time, you should also pay attention to your video content’s accessibility.
We understand that it might be expensive to hire a bunch of professional editors who can manually add subtitles to your video content. But it doesn’t need to be this way.
Today, you can deploy technology to your advantage. A simple automatic subtitle generator can add tons of value to your content without putting too much pressure on your company’s pockets.
Whatever you choose to do, make sure you add subtitles to your videos, especially if you’re planning to monetize your YouTube channel in the future.
If you need some help to create better content, consider reading “Top 10 AI Video Editing Tools to Create Great Content Easily.”
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