How do your current business webcasts currently work? Perhaps you always do the same thing, and maybe you want to know if there is anything you can do to make your webcasts more profitable and more interesting.
The good news is that there are certainly some exciting things you can do to ensure your webcast is the one that people remember and act on. Read on to find out more.
Think Of An Exciting Topic
Getting your audience interested and engaged in your webinar from the get-go requires the correct tone to be established right from the start. An interesting subject will not only pique people’s interest in your webinar but will also motivate you to provide engaging material.
Choose issues that address concrete challenges. Topics that excite your audience because they clearly define advantages or trade secrets are another option. Whatever you choose, make sure it’s exciting.
Also read: Content Moderation: What It Is, Types and Tools
Go Live
Most people will pre-record their webcast and broadcast it at a specified time, or allow people to download it when they want to watch it. However, what if you were to go live? You can do this using a live webcast platform, and the benefits are impressive. The main reason to go down this route is that it helps to show that you’re a real person and makes you much more engaging and authentic. People like to buy from people they can trust, and a live webcast is as trustworthy as it gets as there are no cuts or edits.
Use Humour
Using humour effectively can liven up even the most mundane presentation. Using humour in your webinar is a great way to keep people engaged and ensure that they remember what you presented.
Integrating humorous anecdotes about industry mishaps or scenarios in which your product could spare your audience’s embarrassment into the presentation’s main body is a great method to do this. Warning: avoid telling any jokes that might be seen as offensive, as this can undo all the good work you’ve put in.
Use Polls and Surveys
Adding interactive elements like polls to your webinars is a great way to increase participation and make the learning experience more enjoyable for everyone involved. Sharing ideas and gaining new insights are two things that people like doing. Facilitating audience participation keeps them from daydreaming and losing attention.
Also read: 13 Effective Ideas to Promote Your Upcoming Webinar
Use Questions Effectively
Keep your audience’s attention by addressing questions live throughout the webinar session. Pose questions to your audience as well. Questioning is an excellent technique to provoke thought and keep your audience cognitively engaged.
Team Up
Sometimes having someone to work with can be a good idea. If you go down this route, choose a co-host who brings out the best in you. Their knowledge in their field should fill in any gaps in your presentation. Choose someone who really cares about the subject, as this will make for a lively conversation. Both parties in a co-webinar should plan ahead and tell their own audiences about the webinar. Lastly, if you don’t know your co-host well, try to get to know them before the show. Even if it’s just a quick phone call, if this isn’t your first-time meeting, you’ll both feel more comfortable during the webinar.
Leave a comment