Shopify is one of the most popular eCommerce platforms, and it’s not hard to understand why – Shopify is the complete package for sellers that provides everything you require to set up an online store.
It offers user-friendly policies, easy-to-use configurations and integrations, chances of business growth, seller-friendly tools, and a vast variety of apps that can help you customize your store accordingly.
Shopify allows users to create their own branded space, set up their store, list products, and earn easy money. According to Global Shopify Statistics, over 2.1 million active users on Shopify are based in 175 different countries and approximately 50,000 plus shops.
This article will explain the different aspects of email marketing on Shopify, the reasons you should consider using it, how to begin, and what types of emails to send. After you’ve read this article, you’ll be able to devise your strategy and be on the way to increasing sales.
7 Best practices for Email Marketing With Shopify
Suppose you’re only now starting out with Shopify Email Marketing and have been unable to grow your list of active customers. In that case, this article offers suggestions to improve your email marketing plans and assist you in creating one that will work. It will also be applicable to packaging ideas for small businesses or any other niche.
Whether you want to sell your products, boost your app downloads, or just promote your services, email marketing is an effective tool to achieve those goals. We’ll show you 7 best practices for email marketing to help you maximize your business promotion, moving past sending out one-off emails and creating a long-lasting email marketing plan that will ensure a promising future for your business.
1. Keep the Emails Short and to the Point
As technology advances into “now” culture to cater to customers’ needs and wants, attention spans are decreasing every year. If email recipients have to read more than 200-500 words of email, they will likely read it slowly and then opt out. This is particularly the case when emails are sent to eCommerce customers, who expect short and concise emails. So, it is the best tip to keep your email short and to the point.
These are the main components that should be included in your marketing emails:
- The subject line and pre-header text
- What you offer
- Why is it the best
- Explain how consumers can integrate the product or service into their lives and daily activities
That’s it – everything else is superfluous and can distract or bore your customer away from the main message and the call to action.
2. Personalize Your Emails
Personalization is among the best methods to stand out. Personalized email campaigns are more efficient than generic or conventional email marketing campaigns, regardless of how beautiful they appear. They will more likely connect with recipients, making them feel appreciated and understood, thus generating the response they want.
If you are an eCommerce business owner, you can explore personalization methods for all your customers not only in your email marketing campaigns but in other areas as well.
For example, you can also make your store website more customized for your specific customers. Or even offer personalized products such as custom blankets or personalized shirts with a Shopify print-on-demand integration. The possibilities are endless as long as you know your customers and their needs.
3. Make Sure the Emails are Mobile-Friendly
Mobile is now the primary screen for online shopping. This is why it’s more essential than ever to ensure that your Shopify emails are mobile-friendly. Your emails should be displayed cleanly regardless of screen size, without the requirement for customers to zoom in or out.
If you haven’t tried this in the past, it’s time to create a fluid design for your email for mobile users. Any reliable email marketing company would advise that you don’t want your clients to be greeted with an incomprehensible, cryptic email that leaves them confused about what they’re supposed to do.
4. Write the Perfect Subject Line and Pre-header Text
Creating an appealing email subject line could differentiate between ending up in the unread folder and gaining a loyal customer. One study shows that 33% of receivers make their opening decision based solely on the subject line of an email. This is why it’s crucial to create engaging topics to make the email clickable.
Similarly to an often overlooked but incredibly capable younger sibling, a preheader text has been buried under the subject line for far too long.
In short, a “preheader” is a message that appears following the subject line when you open an email within your inbox. It’s typically used to provide your email list with an idea of what’s in the body of the email. So, it is best to create your email with a well-thought-out subject line and preheader text.
5. Make Sure Your Email List is Up-to-Date
The creation of an email list is essential since it’s the best method to establish a connection with potential customers. It’s not just a status update that’s here and gone. You’re in someone else’s inbox, where they get other important messages from family, work, and their loved ones.
Therefore, it’s important to ensure your email addresses are up-to-date. Make sure to clean out your mailing list when needed, so only the most relevant leads remain.
6. Choose a Fitting Visual Design
Businesses depend on the power of email marketing to build relationships with their customers and to keep their brands prominent in the minds of their target audience. The potential of email marketing can bring a variety of advantages, which is why many companies make sure that their newsletters are visually attractive.
Maintain a simple design and make it easy to increase engagement. Additionally, many people check their emails while on the go; therefore, making them simple to read is essential.
7. Make it Easy to Unsubscribe
Although you may try, not everyone on your list will be thrilled or engaged through your emails. A small percentage of the mailing list members will decide to unsubscribe, probably after the mail you send. A lack of interest or engagement in your readers quitting your list is beneficial in the long term. Do not use methods to prevent unsubscribing from your emails since bothering your audience should never be your intention.
The seemingly innumerable number of approaches to Shopify marketing can be intimidating initially. As you build your strategy for marketing via email, the best methods will become routine. It’s natural to organize your emails in a manner that’s easy to read and to quickly check your campaign’s analytics in search of insights to help you plan your next email.
Utilizing these techniques can improve the emails you send to your subscribers and make them more likely to read the rest of your emails or to click and visit your site. Remember that when you approach your email marketing strategy with a plan, every email you send has to have a clear goal and purpose.