As a business owner, generating high-quality leads will likely be one of your primary concerns. Without them, it’s challenging to maximize growth and revenue, leaving you wandering aimlessly trying to find your next customers.
However, when you arm yourself and your team members with the right tools, you will be able to nourish your acquisition channels with potential buyers that elicit interest in your product or service, skyrocketing conversions. But the million-dollar question is, where do you find these high-quality leads?
Well, the good news is that a simple Google search will reveal a plethora of lead generation tools and methods that you can quickly incorporate into your strategy. However, the tips you will find are usually heavily saturated, outdated, and, most of the time, largely ineffective.
Now, that’s not to say that you shouldn’t pursue the mainstream lead generation strategies because you should. With that said, it never hurts to take the less beaten path sometimes so you can stand out from the crowd and hopefully gain a competitive advantage over your rivals.
On that note, we have curated a list of unconventional lead generation strategies and tools that will help you connect and engage potential customers without relying on traditional channels. Let’s get into it.
Also read: 12 Cold Email Tips for an Email Campaign
Email signature management
The power of email marketing cannot be overstated, especially if you are on a tight budget. As you know, email is about as ubiquitous as it gets, and the best thing about it is that it is free. Just about every customer that you could possibly want to engage and attract will use email in their daily lives, which presents you with an excellent opportunity to connect.
However, the vast majority of businesses are not making the most out of their email campaigns for one crucial reason. They aren’t putting any real effort into their email signatures. This is a huge missed opportunity since your company email signature is valuable marketing real estate. If you don’t utilize it correctly, it goes to waste.
Fortunately, there are some excellent email signature software tools out there, such as WiseStamp. Using their service, you can create and manage unified company-wide email signatures. This means that every time an employee sends an email, the signature will contain whatever information you wish to display, such as links to products, offers, social channels, and order forms.
WiseStamp also allows you to measure the success of your email marketing campaigns by analyzing click-through rates and a bunch of other metrics, making it an awesome tool for generating leads.
Make use of popups
There’s no denying that popups have gotten their fair share of bad publicity over the years, and for a good reason. However, if the truth is told, popups have proven an extremely effective lead generation tool for businesses. As they say, if you don’t ask, you don’t get, and popups provide a great method for promoting your customers into progressing onto the next step in the buying funnel.
Wisepops is a handy tool that you can use to create aesthetic and contextual pop-ups, banners, and bars for your mobile and desktop visitors in a matter of minutes. You can pick from over 60 different templates, each offering a slightly different approach to attracting and generating high-quality leads for your business. All you have to do is define the popup trigger, select your desired targets, and let the software take care of the rest.
Dynamic text replacement
It’s no secret that personalization is an integral aspect of marketing and sales. In fact, according to a McKinsey study, organizations that thrive at personalization generate 40% more income from such activities than those that don’t. In order to capitalize on this, you can incorporate dynamic text replacement into your marketing strategy.
For those who are unfamiliar, dynamic text replacement is the practice of inserting dynamic keywords into advertising and landing pages based on the audience to make them more relevant. This can be done automatically using ad networks, and it will modify the copy on your landing pages and other correspondence to make it more fitting to the reader. This could be a title with their name, location, or something related to their previous search history. You will be surprised how much these small changes will benefit lead generation results.
Give customers a quiz
Quality reigns supreme when it comes to generating leads. You could have thousands of leads in your funnel, but none of them will convert if they aren’t relevant or interested in the products or services that you offer. If you want to stand the best chance at increasing your marketing ROI, you’ll need more information to make sure you’re capturing proper leads. However, this doesn’t mean you should get each potential customer to fill in a long form so you can get to know them better because they will probably just ignore it.
To get around this, you can send out quizzes to potential customers via email, social media, or your website. This makes handing over information enjoyable for your visitors since it feels more like a game than a tedious task they would prefer to skip.
According to LeadQuizzes, the average quiz has a lead capture rate of 31.6 percent. Quizzes are also one of the most widely shared forms of content on the internet. This means that if you can create an entertaining yet effective quiz, you could end up with more high-quality leads than you can handle, which would be a nice problem to have!
Find what works for you
There are hundreds of ways to create leads and engage with potential consumers these days. However, not every one of them will be appropriate for your business. If you want your efforts to be as effective and efficient as possible, you must consider your target audience when deciding on the best ways to engage with them.
Using the four tips in this article, you should be able to unearth plenty of untapped leads that your competitors are missing. Select the methods that you believe will yield the best results for your particular marketing campaign and give them a whirl. With a bit of luck, the leads will start rolling in before you know it.