Growth Strategies

6 Ways to Harness Technology to Improve Sales

6 Ways to Harness Technology to Improve Sales

No matter what industry you are in, the common denominator of all business is sales. In fact, sales are arguably the lifeblood of every B2B or B2C because sales are necessary to pay the rent, salaries, and operating costs.  With so much riding on winning sales from customers and clients, it’s crucial to make every effort to streamline sales strategies in order to secure more income for your thriving business. With this in mind, here are ways to harness the leveraging power of technology to improve sales.

Coaching and Training

With today’s technology, coaching your sales team is infinitely easier than it was in the days before artificial intelligence, video coaching, and sales analytic software.  For example, you can provide tools for salespeople in the form of training platforms that effectively guide your sales staff to replicate winning sales techniques.

Using artificial intelligence, coaching programs can train employees based on proven sales tactics that have proven to be successful in the past. Furthermore, training systems can record sales calls, track leads, and analyze client meetings all for the purpose of culminating results that show your sales team exactly what works (and what doesn’t work) in order to land sales.

Also read: 9 Key Features of LMS for Sales Training

Utilize Mobile Devices

This might seem like a no-brainer because today everyone has a mobile phone.  However, when it comes to improving sales, your employees can utilize apps on their mobile devices to improve their selling game.   Apps such as Evernote, Profit Story, Slack, and more can be incredibly helpful to your sales staff in terms of building quotes, keeping track of sales leads, communicating with customers or clients as well as connecting with sales team members, and staying on top of time management.

While computers and laptops still have their place in helping salespeople function at maximum efficiency, the portability and convenience of a tablet or mobile phone that is equipped with sales-centric apps can prove to be mightily effective in improving sales for your team.

Video Sales Calls

The days of cold sales call on the phone aren’t necessarily over – but those days are definitely passé.  Technology today can give your sales team an advantage by connecting with potential clients and customers through video chats.  Video is a game-changer in terms of relating to customers, observing reactions, and responding more effectively to client conveyances.

Furthermore, video conferencing with clients is far more effective in winning sales than communicating via text-based methods such as email.  Of course, there is an appropriate time to use text-based communications, but a video is a superior-tech tool that can be wonderfully effective for increased sales.

Social Networking

Any sales team worth their salt should have highly developed digital marketing skills when using social media.  They should also understand that social networks such as Instagram, Facebook, and Twitter are tremendously powerful in converting visitors to customers and sales.

There are cloud-based social management apps your sales teams can adopt that can make organizing sales feeds through social media a breeze.  Furthermore, social media campaign management software can keep track of how many clicks a post or advertisement gets on a social feed as well as how profitable each post is on any social network. Armed with this information can make a huge difference in the productivity and results for your sales team.

Staying Organized

The old days of rifling through mountains of paperwork and flipping through endless files were not conducive to staying productive.  Today, sales teams are utilizing technology to convert paper to digital so they can more easily keep track of sales contracts, and potential leads, and stay up-to-date on their progress.

From a basic organizational tool like Excel to more full-spectrum applications such as customer relationship management (CRM) software – these tech tools are essential for any salesperson. Using organizational software applications can help your sales team keep track of customers and keep all essential details in one place making sales more efficient, time better managed, and also resulting in better productivity.

Also read: 10 Sales Promotion Ideas to Boost Your Sales

Using Analytics Tools

You can give your sales team a better edge over the competition by providing them with big data to increase sales.  Mining big data can be a real eye-opener in terms of your sales staff observing customer behavior, marketing trends, website visitor behavior, and more.  When you invest in implementing analytic tools such as Google Analytics on your sales website, your staff can see which online efforts are getting results, and which methods require finessing.

A well-known adage in the world of sales is “information is the king of sales” – that’s why providing your sales team with analyzed data can provide the answers, solutions, and innovation that can lead to higher sales going forward.

In conclusion, technology is a safe bet when it comes to drumming up sales and improving your sales team’s efforts to secure leads.  What’s more, many of these tech sales tools are super powerful yet surprisingly affordable and easy to implement.  Therefore, give your sales staff every technological advantage possible.  Doing so will mean better results for them and your business.

Written by
Aiden Nathan

Aiden Nathan is vice growth manager of The Tech Trend. He is passionate about the applying cutting edge technology to operate the built environment more sustainably.

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