The market and business landscape are changing dramatically today. There is fierce competition between organizations. Consumer demands are also changing. To fight this battle, organizations must continuously upskill and reskill their workforce.
Every organization has a sales team that plays an important role. They are the face of an organization and help in:
- Building trust and loyalty between the company and its customers
- Brand building
- Sales can increase revenue and profit
- Establishing a communication channel between your organization and your customer
- Make sales opportunities
- Close deals
Your sales team is the heartbeat of your company. It is important to equip them with the right skills so they can win the fight. Your organization will be stronger if your salespeople are strong.
What is sales training?
Training employees in sales is a way to equip them with the necessary skills and knowledge to help you tap the sales. This involves teaching them skills such as communication with customers, influence, and attracting customers to your company.
An LMS, or learning management system, can be used to help increase sales training. An LMS, or learning management system, is a web-based tool that assists in planning, implementing, and tracking training and learning. It allows employees to learn anywhere, anytime.
Many organizations have an LMS to help with sales training. However, they now realize that this is not enough. Your organization will need a modified LMS that can improve your sales and marketing.
Also read: Top 5 B2B Tools for Your Sales Teams
Before you choose an LMS to train your salespeople, ensure it includes the following features.
1. Active Learning
Traditional corporate LMSs offered very few learning opportunities. Employees had to search for eLearning content and courses on their own. This shouldn’t be the case. You shouldn’t make your employees waste more energy on eLearning courses.
Similar to how Instagram, Google, and YouTube offer suggestions and recommendations based on their most recent searches, ensure that your LMS provides this feature for the sales team. They can improve their skills by providing easy navigation for the sales team. Online learners and employees can be recommended eLearning courses, such as “how to get promoted faster” or other content. How to improve communication skills These are some tips and tricks that will help you excel in your current job. This will help the salesperson to understand his role as a learner.
2. Shelf Content
Many organizations lack the skills and resources to create eLearning content that is customized for different sales training programs.
An off-the-shelf content provides ready-to-go eLearning content to the employees that require no additional content. Your LMS can be integrated with an online digital library to allow employees to search for quality content anywhere they are.
3. Mobile Learning
Employees are increasingly dependent on their mobile devices and seek out just-in-time education. Mobile-friendly LMSs allow for self-paced learning. The learner decides his own path. The eLearning modules can be accessed anytime, anywhere. This is crucial for sales professionals who need to simultaneously manage their work and online training.
4. eLearning Authoring Tool
With content authoring tools, eLearning content modules can easily be created with a drop-and-drag feature. You can create multimedia content that includes video, text, images, and infographics. It is easier for salespeople and other professionals to absorb and process the information by creating small modules. This helps solve retention and engagement problems.
5. Multilanguage Support
Traditional LMSs offered to learn but were limited to English. This was a barrier to online learning. Multilingual LMSs not only provide eLearning content in multiple languages but also change the user interface. Localizing eLearning content will help employees develop interest and understanding, and improve their ability to perform.
6. Use VR Technology
Combining VR technology and an LMS can promote experiential learning. Employees learn from their own experiences. They don’t have to practice with their friends or in front of a mirror. You can prepare your presentation, and then use a VR headset to practice in a virtual environment where customers surround you. They can get feedback on how they talk, their eye contact, their choice of words, and their delivery of sentences based on their performance. Combining VR and an LMS creates an immersive learning experience. This provides great relief for online instructors and reduces the amount of work they have to do.
7. CRM Integration
A CRM-LMS partnership is like a match made in Heaven. What could be better than salespeople being able to understand the customer’s choices, needs, and preferences in advance?
It is important that your LMS integrates or pairs with customer relationship management (CRM). This allows salespeople to access all relevant information about customers, and close more deals.
8. Collaborative Learning
LMSs are not only a learning platform but also a tool for personal development. It is a platform that unites the whole organization and encourages social interaction. Salespeople may get stuck during online training and want to clear their doubts.
An LMS should have chat rooms, community forums, and discussion boards. Private chat corners, query corners, and other features are all important to make the most of online learning.
9. Multi-tenant Support
Each organization is made up of different departments, such as the sales department and accounts department, marketing department, customer relationship management, and IT department. These departments have different tasks and require different skills. Because all employees use the same LMS to train them, it is important that they are divided into different roles or categories and then allot the appropriate eLearning courses.
Your LMS should have the following features to help the sales team reach new heights. This LMS not only helps organizations to increase revenues and reap profits but also allows salespeople to close the learning gap.