Marketing is a huge area for every business, essential for bringing in new customers and maintaining the loyalty of existing customers. Whatever you’re trying to achieve from your marketing, we’ve got you covered for inspiration and strategies you can implement in your business. Keep reading to find out more about the different marketing options you can utilize in your business.
What You Need In Your Website Design
The best place to start when improving your marketing is with a good, eye-catching website. A lot of your marketing will probably be digitally based, so the root of good digital marketing is your website. So, what makes a website stand out? Things such as using high-quality graphic design, interesting and engaging content, and user-friendly interfaces are all important aspects.
You should also be sure to do keyword research for the content you will be including on your site to help boost its ranking above your competitors in your business field. You will need to have a good idea of the type of branding you want to represent your business, such as colors, fonts, logos, and slogans, as these will need to be incorporated into your website.
This will help to give your business a distinguishable design that customers will instantly recognize. Split your website into different pages and features so there are clear sections of information for your customers to navigate easily.
Social Media And Influencer Marketing
Social media and influencer marketing are becoming an increasingly common way for businesses to now market themselves due to the potential it holds to reach new customers. Popular influencers with a high following count have the ability to market a product to their followers and influence their choice to purchase the product.
If someone holds a certain influencer in high esteem, they are more likely to want to purchase products or services they claim to use. If you want to increase the sales of your products then it’s worth researching influencers you could potentially partner with to market your product. Try and look for influencers who have followers in the type of target audience you’re trying to reach.
There are two ways to go about marketing your product with influencers. You can either gift your product or service to an influencer or have a contract with them to market your business for a fee.
Banner ads are advertisements for your business that are placed on other websites to help you reach new customers. They appear on the page of a website and feature either text or video content designed to best market your business. Simply clicking on the banner will direct the user to your website and the information they need to learn more.
Banner ads are a great way to diversity your audience and increase the reach your business has for new customers. When you create mobile banners, bear in mind whether the colors, wording, and other features will make them stand out to website users.
If you’re wanting to make sure your business has a strong online presence, then you need to be continually boosting your SEO performance. SEO stands for search engine optimization, meaning how highly your business website ranks on search engines. Perhaps the most important factor in SEO is keyword research. Keywords are words and phrases that are associated with your line of business, that potential customers will commonly use as search queries.
One of the best ways to research which keywords to use in your website is to look at the websites of your competitors and the kind of content they include on their sites. As well as the more obvious keywords and phrases associated with your business field, they could be including less obvious phrases that help to boost their ranking and target customers before you get the chance to. Make sure to carry out keyword research regularly and update your website as digital marketing is an ever-changing element of business.
Email marketing involves creating email content for new and existing customers to help drive sales and things such as memberships. Email marketing has to be a balance of keeping customers updated and providing offers and rewards, but not spamming the customer with high levels of emails.
This can be off-putting to many customers and will just lead to them ignoring emails from your business or sending them to spam. Email marketing is most often used to promote customer loyalty and encourage them to be returning customers.
A branch of marketing that is relatively new is podcast advertising. These types of adverts are relatively short, at around 30 seconds long, but should contain all the information your audience needs to know to encourage them to look into your business. They appear during the advert’s breaks of a podcast alongside one or two other business adverts. Ideally, your advert should be designed to grab the attention of the audience.
You will need to do plenty of research into what you want to contain in your adverts. For example, do you simply want a voice actor to read out a script that lists information about your business and what you do? Or do you want a catchy jingle to feature in it? There is no right or wrong answer, so it will depend on how you personally want to represent your business.
Contact Your Local Newspaper
If you’re planning a significant event or marketing strategy for your business, then it could be worth contacting your local newspaper to launch a press release. This will help to publicize your business and potentially reach a new demographic audience. Media attention will also help improve the awareness of your brand, so it becomes more recognizable to more people.
Partnering with another business can be a great way to increase brand awareness for your business and drive future sales. Ideally, you would want to partner with a business that is slightly larger than your own and has a higher reach audience. Using their brand will help to make your business more noteworthy and recognizable. If a business already has loyal customers, they are more likely to trust your business if it’s partnered with one they already know and trust.