When it comes to marketing, many companies think immediately about what they look like online and on traditional media such as billboards. Many businesses don’t take the time to consider how clients or customers see them when they enter their offices. Sometimes, all it takes is a coat of paint and a cup of coffee.
There are many creative ways to impress your guests with a consistent brand message every time they visit your office. It is equally important that employees are able to live and breathe the business brand values and company culture. All of this and more can be achieved through workplace branding!
6 Ways to Make Your Office Space Reflect Your Brand
1. Use natural lighting
Natural light has many benefits for our mental and physical health. Natural lighting can improve mood, energy, and stress levels.
This is not only for your employees. Imagine a client walking into an office with fluorescent lighting that has negatively affected their work environment. They will pick up on your mood. Imagine your customers getting greeted more cheerfully by friendly staff. Everyone will enjoy a better experience.
Use pastel-colored or off-white paint if you don’t have many windows. A bright carpet and perhaps a few mirrors to distribute light around the office. This is a great way to show your employees and customers that you are a positive, energetic company.
Also read: 7 Steps to Build a Successful Tech Company
2. It is crucial to choose the right color scheme
Are you an innovative and controversial advertising agency that is ready to conquer the world? Are you looking for a company that promotes a professional but calm image?
The former may use bold and exaggerated colors while the latter might lean towards green or blue to demonstrate a more measured approach to branding.
Because it can reflect your company’s personality, choosing the right office color scheme is a major decision. It is important that clients receive exceptional service. Don’t let others dictate what you do. You can be bold if you are looking to make waves and go “out there”. Darker colors can be a way to instill trust in those in less conservative fields like medicine or law.
You can also add greenery and soothing plants to your office. This will promote calm and provide a sense of peace for clients and staff.
3. Demonstrate your values
Clients and staff need to know your values. Every business must adopt an environmentally-friendly approach. It is a great place to begin: products that are used frequently, such as printers or ink cartridges.
Make sure your employees know how to dispose of used Brother printers or ink. This policy should be included in your sales literature. A framed copy of it should be displayed on your wall. This policy shows that you care about the environment and are committed to making sales.
4. Your achievements
Your brand is built on your achievements. You have worked hard to get the recognition you deserve. This is not just a way to show your customers you are a great company to do business with. It’s also a source of pride for your employees and can encourage them to do even more for the company.
5. Establish communal areas
Recent studies on stress-related illnesses and employee health show that communal areas are essential for productivity and better workflow.
You can get help for a simple reason, such as a workplace problem. You can meet with colleagues and discuss a problem in a communal work zone. The second set of eyes might help to alleviate the stress that employees may be feeling from not being able to solve the problem on their own.
It can be beneficial to socialize with others and relieve stress in a relaxed atmosphere when work gets too stressful. It is becoming more common to be in work mode from the moment that you enter the office until the moment you exit it.
Allowing your employees to take 20 minutes to relax and give them a well-deserved break can help increase their productivity.
6. Use wall space
The largest source of space is provided by walls This can be a great way to motivate and inspire guests and employees.
Staff members spend a lot of time looking at the four walls of office space. We have all seen inspirational quotes and pictures that are displayed in many offices. They’re there because they work!
They are motivating for employees. But what if you gave it your own twist? A picture of your business with messages That can be applied to the tasks that your employees are trying to achieve?
These pictures can also be used in your lobby or halls to inspire clients and show appreciation for your company’s culture. Incorporate photographs taken at the beginning of the company and Include incorporate pictures of employees having fun at work.
Images from the local community can be used to connect with the local economy Show proof of investment by the company in the city, district, and town. This helps customers and employees understand the importance of the business’s locale.
Branding an office space can be a wonderful way to showcase your creativity Your staff and clients will know exactly what you are about as a company. It can be a motivator and motivational tool that will encourage and motivate them to interact with you and build a lasting relationship.
You want to create a space that inspires, informs, and aligns with the company’s values and culture. Your company’s culture can influence your interior design. This will help you create a space that makes a great first impression.
Motivated employees and satisfied customers are better at building brand loyalty, attracting new clients, and retaining your workforce.