Here’s an exercise: Check the datestamps of the emails that you have received in the last day. What did you find? I have noticed that the majority of my emails (especially my subscription emails) are sent between 9-10 am or 5-6 pm.
Although the answer to the question ” When is the best time to send my customers an email??” may not be exact, we have found that the times we listed above are in accordance with our findings. Continue reading to learn the best times to send an email based on our research.
When is the Best Time to Send An Email?
300 U.S. email marketers were surveyed and the majority said that the most engagement for their marketing emails occurred between 9 AM to 12 PM and 12 PM to 3 PM.
Data reflects the time of day when most people start their day and through the afternoon.
If you want to send emails with a promotion or sale, Try sending them at lunchtime, when your audience is most likely to be taking their breaks because They may be more likely at this time to check their email.
You can also specify what you are looking for when it comes to the time of day and what you should email, Here’s everything you need to Know:
We asked marketers in our survey which day of the week they get the most response from their marketing emails. 22,6% of U.S. marketers said Monday, 24,9% said Tuesday and 21,3% of U.S. marketers said Wednesday.
We asked the same marketers what time of day they get the most engagement from their emails. 34.9% replied 9 AM to 12 PM and 27.6% responded 12 PM to 3 PM.
This data suggests that the days with the highest engagement are the first three workdays, especially between 9 AM to 3 PM.
If you send an incentive to a client, like a gift card from Rybbon they will be more likely to notice it.
When deciding when to send emails, it’s important to keep your audience at the forefront of your mind. Sending emails to your buyer persona during their downtime is ideal if they are a professional working a 9-to-5 job.
Why Email is Important for Your Business
Our survey found that 85.4% of marketers use automation in their email marketing strategies. If you’re not using automated email marketing, your competitors are.
You can increase sales by as much as 14% with automated email marketing. This is a great way to offer your customers exclusive offers, such as sales on products or updates in the newsletter. Your readers will not find this information anywhere else.
Your emails should be customized to what your customers are interested in seeing. This will allow you to communicate instantly with them. Emails should include information that your customers want to know more about, such as discounts, business updates, or new product or service launches.
Automation is made easier when you have your emails already written and ready. AI tools help you create first drafts of emails that can be customized with recipients’ details.
You probably spend some time when you get to this option on your automated email tool wondering exactly when your audience wants to receive your message, especially if you have a limited-time deal. You want as many customers to read your emails as possible.
How to Measure the Performance of Your Email Sends
You may spend some time wondering exactly when you should use this feature in your automated email tool. Your audience will appreciate receiving your email, particularly if you include a limited-time offer. Many data sources provide different answers on this subject. One reason is that it depends on who you are targeting and how you measure success.
The best time to send an email could be different from the best moment to encourage people to act. Here’s a breakdown of the most important metrics for email:
The click-through rate is the percentage of people who have clicked on a link in an email. This number is always smaller than the number of emails that have been opened, as some people may open your email and then leave it without reading it further.
52.2% of marketers surveyed stated that their primary goal in the email marketing campaign was to increase click-through rates. Respondents were asked to choose up to three strategies most effective for improving click-through rate. 48.2% chose email personalization. 36.5% chose to craft effective subject lines. And 38.2% selected providing value in marketing emails.
Click-to Open Rate
Click-to-Open Rate is the comparison of the number who opened your email with the number who clicked any links. This metric allows you to identify the information that is most relevant for your consumers. CTOR can be calculated by multiplying the open rate by 100 percent and dividing CTR. If your email received 200 clicks but only 120 opens, then your click-to-open rate is 60%.
Open rate is calculated by multiplying the number of recipients who have opened the email by the percentage. Subject lines that are short and effective are the key to emails with high open rates. They’re also optimized for preheader and preview text.
Best Time to Send B2B Emails
The most active time for 47.9% of B2B marketers surveyed reported the most engagement between 9 AM and 12 PM.
To make sure you reach your intended audience, segment your B2B email audience even further – perhaps by job title or seniority – to account for different working styles and behaviors. Your list may respond better to other times.
Best Time to Send B2C Emails
According to our survey, 30,9% of B2C marketers said that they were most engaged between 9 AM and 12:00 PM. Remember that consumer behavior changes constantly, studies vary, and the performance of your campaign will depend on what metric you use.
Keep experimenting to see what works for your audience. You can do this by using a tool such as Seventh Sense, which uses artificial intelligence to fine-tune the emails you send.
Email marketing is a difficult process. Many industries are making use of email marketing in their own unique way.
Subscribers are already interested in the content you provide. Your subscribers are interested in what you offer as a business. As long as you send them emails related to this, you will have good metrics.